Author: admin

11:00, Klub B

Xavery Lisinski

The Importance of Process-Driven Approach for Good Architecture, Xavery Lisinski, 201 level

Architecting Salesforce solutions is not easy. There are many features and considerations to explore, from data model, to integrations, automations, and security.

However, there is a new approach being championed in the Salesforce community called ‘Process-led design’. Through diligent business process diagramming, business analysts and architects can infer the required data model entities, spot integration needs, identify automation opportunities, and verify required permissions. All technical and functional requirements can be captured upfront and proactively, resulting in effective and lovable solutions.

11:00, Klub C

Unveiling Financial Services Cloud: Best Practices and Insights from Real-World Implementations, Milen Kisov, 201 level

In the bustling landscape of Salesforce industry clouds, one reigns supreme in its significance and impact: the Financial Services Cloud (FSC). Join me in an immersive session where we delve into the heart of FSC, uncovering its best practices and invaluable lessons learnt.

Drawing from a wealth of experiences gained from numerous Salesforce Financial Services Cloud implementations, the aim of this session is to help anyone who is considering or already working with financial services clients looking to implement FSC.

Throughout our time together, we will unravel the intricacies of successful deployments as well as some of the main issues encountered, dissecting key strategies to maximise your chances of success. Whether you’re a seasoned expert or a newcomer to the realm of FSC, this session offers actionable insights tailored to elevate your understanding and approach.

Expect to gain:

  • Proven methodologies for seamless integration and adoption of Financial Services Cloud.
  • Case studies highlighting triumphs and pitfalls from real-world implementations.
  • Strategies for optimising customer engagement and driving business growth.
  • Practical tips and tricks to overcome common challenges and maximise ROI.

11:30, Klub C

Yumi Ibrahimzade

Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade, 201 level

Screen flow is a powerful automation tool that is commonly designed for internal and external users. However, what about the guest users? We will dive into various methods of launching screen flows and understand how to make them publicly accessible, extending their usability to a broader audience.

The presentation will also cover the implementation of security layers and highlight best practices for a smooth and protected user experience. Discover the potential of screen flows beyond conventional use and learn how to leverage them effectively.

11:30, Klub A

Hugo Rosario

Behind the Scenes From the Manager’s Chair: Decoding the Secrets of Successful Salesforce Interviews, Hugo Rosario (@hmsrosario), 201 level

Unlock the mysteries of successful Salesforce interviews in this insightful session hosted by Hugo Rosario (Salesforce Customer), a seasoned hiring manager that leads the Salesforce Department of multinational company with over 100 interviews under their belt. Step into the manager’s chair and gain exclusive behind-the-scenes insights into what makes a Salesforce consultant stand out during the interview process.

From deciphering the unspoken cues to mastering key strategies, we’ll explore the intricacies of the interview process and provide practical tips for consultants looking to not only pass interviews but also thrive in their roles. Whether you’re a seasoned professional or just starting your Salesforce journey, this session is your backstage pass to the secrets that hiring managers wish you knew.

12:00

Lunch time

Something typical counting with vegetarians and non-vegetarians as well. Beer (might be) included, as well as something sweet to get you ready for the next BIG thing.

13:30, Klub E

Pablo Gonzalez

The 3 ways of DevOps applied to Salesforce development, Pablo Gonzalez (@pgonzaleznet), 201 level

When we think of Salesforce DevOps, the first things that come to mind are probably Git, sfdx, CI/CD, and deployments. But DevOps is primarily a cultural shift, with technical implementation coming second. Without this understanding, your DevOps implementation could become a group of tools and techniques that don’t drive business outcomes. In this session, we will explore the original DevOps philosophy, known as “The 3 ways”, and see if they make sense in the context of Salesforce development.

13:30, Klub B

Architect’s Guide to Data Modeling in Data Cloud, Melissa Shepard (@lissa_x), 201 level

Explore essential principles of data modeling in Data Cloud, empowering architects with the knowledge to design robust, scalable data solutions. It is important for architects to understand the foundational data modeling concepts when working with the new Data Cloud. It is critical to get this right when first starting with your Data Cloud design. This is a new cloud and with it comes a new architecture for architects to learn and build. Join us to learn data modeling for this modern architecture.

13:30, Klub C

Július Hudák & Maroš Sitko

Seamless Integration Simplified: Leveraging Swagger for Salesforce Flows Without Apex, Július Hudák & Maroš Sitko, 201 level

Discover the power of simplified integration in Salesforce. “Seamless Integration Simplified: Leveraging Swagger for Salesforce Flows Without Apex” offers a deep dive into using Swagger to define RESTful APIs and integrate them directly into Salesforce Flows – all without writing a single line of Apex code.

This session will guide you through creating Swagger definitions and demonstrate their use in streamlining Salesforce integration, making it accessible for both developers and non-developers. Join us to enhance your Salesforce integrations with efficiency and innovation.

13:30, Klub D

Setup your Marketing Cloud and Google Analytics Connection the way you need, Jan Spacir, 201 level

This presentation aims to empower marketing professionals, administrators, and analysts with practical insights into setting up and optimizing the connection between Salesforce Marketing Cloud and Google Analytics.

I will delve into the intricacies of this integration, offering valuable tips and best practices to unlock the full potential of these powerful platforms.

Attendees can expect to gain a comprehensive understanding of the key considerations when setting up and configuring the connection between Marketing Cloud and Google Analytics.

From aligning tracking parameters to leveraging custom dimensions, I will share real-world scenarios and solutions to common challenges, ensuring a smooth and efficient integration process.

The session will explore advanced analytics techniques that leverage the combined strengths of Marketing Cloud and Google Analytics, providing a holistic view of customer interactions across various touchpoints. Discover how to harness the power of data-driven insights to refine marketing strategies, enhance customer engagement, and drive measurable results.

13:30, Klub A

Salesforce Adoption – Metrics, Methods, and Motivation, Antone Kom, 101 level

Explore the core of Salesforce success in ‘Salesforce Adoption – Metrics, Methods, and Motivation.’

We will discuss essential metrics, effective methods to drive adoption, and the driving force behind user engagement and explore strategies for onboarding, training, and continuous support that empower users to navigate the platform seamlessly.

By leveraging these tools, you can effectively measure adoption against your company’s goals and create an environment where users not only adopt Salesforce but actively contribute to its ongoing success.