The Data Cloud Guide for Marketers, Vicki Moritz-Henry
Data Cloud is all the hype and is meant to be the magic fix to your marketing systems, but for most teams, Marketing Cloud Engagement is still where the magic actually happens.
This session is a look into the architecture behind a successful Data Cloud and Marketing Cloud Engagement implementation. We’ll walk through practical architecture patterns, show how data moves, and call out the decisions that quietly make (or break) activation.
We’ll cover: – Where Marketing Cloud Engagement sits in a Data Cloud-led architecture – The surprising role that Marketing Cloud Connect still plays – Identity, data modeling, and activation trade-offs marketers feel every day – How to avoid sync sprawl, duplicated logic, and “why is this segment wrong?” moments We’ll also look at how these patterns set you up to start testing and shifting towards the agentic world of Marketing Cloud Next. No hype. Just clear architecture, honest trade-offs, and marketing systems that behave the way you expect them to.