• 2020-05-28   : 9 AM to 6 PM
  • Venue: Prague Congress Centre

Program Schedule

43 session in 5 different tracks, choose which will be the right for you. 101 level is good for everyone, 201 requires knowledge, 401 is for experienced.

8:00

Open the gate, get your swags!

9:00

Welcome to CzechDreamin, kicking off

9:15

Lightning keynote, Michael Orr

Curious to learn how Salesforce transformed the #1 CRM with Lightning Experience? Lightning Experience significantly enhances both the Salesforce end-user experience and the customization capabilities available to Salesforce admins and developers. Find out how Salesforce used data intelligence and customer feedback to design and build Lightning Experience, and how Salesforce engaged Trailblazers to drive innovation and adoption. Learn how you can take advantage of new product capabilities and lessons learned to build better experiences for your users and customers.

10:15

Demystifying Integration for Admins: What’s an API Anyway?, Priscila Renwick (@priccl), 201 level

If you don’t know the difference between integration patterns and capabilities, or your REST from your SOAP, this is the session for you. Integration can sound like an intimidating topic that only the super tech amongst us should know about, but that’s a myth. As an admin, you are sometimes integrating systems without even realising it. Have you installed an app from the AppExchange and had to create a Named Credential as part of the installation process? If yes, then you have worked with integrations. Join this session to learn all the basic concepts plus what all the buzzwords mean – Platform Events anyone? – and you might just figure out that integrations are not that scary after all.

10:15

Connecting the clouds: Marketing cloud & Sales/Service cloud, Michiel van Gaalen (@vongaalen), 201 level

Extending your Sales- or Service cloud implementation with Marketing cloud (or the other way around) opens up a world of possibilities. Salesforce offers Marketing Cloud Connect to connect Marketing Cloud with your other org(s). In this session, we’ll explore how this integration works and what the features and use cases are possible. Topics we’ll cover are integration steps, data model and how the sync works, subscriber key, how to manage subscribers from service/sales cloud, de-duplication and an overview of use cases that highlight the possibilities this integration offers. This session targets Salesforce admins, consultants and business owners that are considering integrating clouds.

10:15

Getting started with CPQ, Doria Hamelryk (@doriahamelryk), 101 level

Configure – Price – Quote. 3 simple words for a super powerful tool to create your quotes in record time.

During this session, we will see together the basics of CPQ: how to create products and put them together in a package, as well as the pricing rules and other validations

You have always wondered what CPQ looks like? This is the opportunity for you to start with it!

10:15

Writing Effective and Maintainable Validation Rules, Daniel Hoechst (@dhoechst), 201 level

When used properly, validation rules are a powerful tool for maintaining your company’s data quality. Join us to learn techniques for making your validation rules user friendly, easy to troubleshoot, and work in multiple scenarios. We’ll also cover the alternatives to validation rules and when they are better used. You’ll leave with basic and advanced validation rules that can be implemented immediately.

11:15

Process Builder Tips & Tricks: From Chaos to Structure, Joanna Huk, Paweł Dobrzynski (@pdobrzynski), 201 level

Process Builder is a great tool that helps automate processes without using the code. But as your system develops the growing number of processes start to interfere and things not always go as expected. In this session we will walk through the best practices of building flows, and some tips and tricks on how to avoid common mistakes. You will also learn how you can organise your Process Builder flows to effectively manage the increasing complexity and keep your automation predictable

11:15

Campaign Influence & Reporting on the Marketing Metrics that Matter, Andrea Tarrell (@andreatarrell), 201 level

Do you know which of your marketing efforts are paying off?

Our marketing teams have more data at their fingertips than ever before – pageviews, clicks, time on site, number of fans, bounce rate and more. But how do you translate all of this information into actionable KPIs that help you improve the performance of your campaigns?

Enter Campaign Influence reporting. This is one of the most underutilized features of the platform, and has the power to revolutionize marketing teams think about their role in sourcing, influencing, and closing revenue.

Topics covered include:
» Attribution — moving from talk to action
» 5 strategies for better reporting
» Campaign influence basics
» Connected campaigns & attribution models available through Pardot
» Process for defining a campaign structure and rolling out

11:15

Lightning Design System – Looks like Salesforce but not Salesforce, Martin Schütz (@orgsteward), 201 level

Build you custom apps with Salesforce bootstrap and your favorite language

Do you want to build web or mobile app? Considering custom design or ready made bootstrap? Use Lightning Design System, powerful bootstrap with Salesforce look and feel. Come listen to our story of implementing SLDS in non-Salesforce project, best practices and challenges we had during 2 years of implementation.

11:15

Using Heroku to elevate the potential of Salesforce development, Matteo Iacucci, 201 level

How can Heroku support app development in Salesforce environment? Let’s find out more about Heroku as a cloud platform, and what benefits it brings to the Salesforce Ecosystem. I will introduce Heroku Add-ons which provide an easy way to add more services and tools for your Heroku app. I will walk you through specific use cases for Heroku, so you can see how it makes app development easy and how it fits into the overall architecture. And I will show you the Heroku platform in a quick demo session to demonstrate its practical use and how you can make it work for your projects too.

11:15

Advanced Reporting Tips And Tricks For New Admins, Aaron Crear (@aaroncrear), 101 level

Are you a new Admin struggling to create reports for your team? Do you spend way too much time racking your brain trying to get data to present properly? You’re not alone. Many beginner Admins spend hours trying to develop reports that should only take minutes to finish. This session will show you real examples of advanced reporting features that will make your job easier and provide greater value to your users. During this live demo you will learn how to use: Custom Summary Formulas, Row-Level Formulas, Unique Values, Cross Filters, Filed-to-Field Filters, Power of 1, Joined Reports, Buckets, and Custom Report Types. These tips will help you easily identify and present data, bring value to your users and make your job easier. The presentation will help you take your reporting game to the next level.

12:15

Lunch time

Something typical (it was duck last time), beer probably included, something sweet to get you ready for the next BIG thing.

13:00

Demojam

Come to see our partners showing you their applications in 3 minutes. No need to have a call with them taking 1 hour of your time, if you can learn everything in such short time. And we will award the best of them at the end.

13:30

A guided tour of Marketing Cloud Resources, Kerry Townsend (@kerrytownsend), 101 level

Unlike the core Salesforce platform, it is not possible to get a development environment of Marketing Cloud. Without this go-to learning tool, it is harder to get to know Marketing Cloud, understand how it differs from the core platform and how to pick up more than the basics.
Join me in this session where I guide you through the various resources available to help you navigate your path.

13:30

Leading the Salesforce implementation projects: Flowing like a Waterfall or being Agile?, Pavel Reznicek, 101 level

When planning a Salesforce project, do you as a Project Manager take the time to decide what methodology to follow during the implementation? Let’s say that the client expects a rigid, detailed plan up-front, with fixed dates and budget, but at the same time they require frequent delivery with flexible changes to scope. Does that sound familiar to you? What are the benefits and potential pitfalls of waterfall and agile? Is it possible to combine them and keep your sanity, too? Let’s talk about finding the right approach and I will show you how we handled this in actual successful projects.

13:30

If I Could Do It All Again: Lessons from a Failed CTA Candidate, Gemma Blezard (@gemziebeth), 101 level

If you’re considering the Certified Technical Architect review board exam, hear Gemma share her learnings from the experience and how failing her first attempt made her a better architect. It doesn’t matter whether you’re planning to take the exam (or when); this session aims to share one person’s techniques, experiences and valuable learnings to help you tackle the biggest challenge in your Salesforce career.

13:30

Take your SFDX Plugins to the Next Level, Todd Halfpenny (@toddhalfpenny), 101 level

So you’re thinking of building a SFDX plugin, but do you know how to take it to the next level?

This session will take you on a tour of building out a new SFDX plugin, and on the way we’ll discuss and demonstrate some tips and tricks to make it delight its users. We’ll cover developer techniques as well as best practices to enhance its UX. We’ll also integrate the plugin into other tools to further increase its value to its users.

13:30

Bring Your Admin A-game With Lightning Page Layouts, Christine Marshall (@ChrisieMarshall), 101 level

Take a deep dive into Lightning page layouts and learn the art of the possible. With all it’s extra declarative ability, Lightning might look daunting but it’s an Admin’s best friend. During this session I’ll show you how to harness the power of Lightning page layouts and highlight new functionality that will create a beautiful user interface.

We’ll learn how to build intuitive and responsive page layouts that display the right information, at the right time, to the right users. We’ll make sure our pages are optimised for faster loading and review a few gotchas that you should know about before you get started.

This session is ideal for Admin’s wanting to learn how to set up Lightning page layouts or, for Admin’s already on Lightning, who want to ensure they are fully leveraging all that Lightning has to offer.

14:00

Passing Drivers Ed: How To Avoid A Crash As A First Time Pardot Admin, Marcos Duran (@coldfusionplus), 201 level

Does “Here is this tool called Pardot [and then they say it as Par-do-oh *cringes*], your job is to roll it out to the company” or “The last person that was here bought it but we never really used it” sound familiar? I’m here to help!

Having worked as a trainer and as a consultant over the years with two partners, I have seen a lot of different ways of managing the tool. Some treat it as the holy grail, while others touch it once a week (or less).

This session will cover the fundamentals of being an admin. We will cover topics around data flows, security, system configurations, dealing with errors and other high-level items within Pardot that every Pardot admin must be proactive about to ensure their organization is functioning as effectively as possible and why each of these topics matter. After you run this mini-audit in your organization, you will be able to at the very least identify a problem and solve some common ones.

We will wrap up the session by outlining a few additional community resources that can be used going forward to make sure your organization is “up to code”. This session will be beneficial to both novice and master level Pardot users/admins.

14:00

3 years with Salesforce DX: Tips & Tricks learned along the way, Fabien Taillon (@FabienTaillon), 401 level

There is a lot a good documentation on how to start with DX. After starting though, you may have some unanswered questions: What should I do with Profiles ? How can I deploy metadata that includes usernames ? What should I do with this push error that I’m not getting on Sandbox ? These are just a subset of questions that may arise when going deeper in DX. Come and see what we’ve learned in 3 years using Salesforce DX, the issues we’ve encountered and how we solve them.

14:00

Is a Hamburger a Sandwich? Architecting a Salesforce App, Melissa Hill Dees (@melissahilldees), 101 level

Creating the perfect Salesforce app can be frustrating for everyone: admins, developers, consultants, customers, users. Do you know what you want to order? And what do you expect it to be when it arrives? Let’s talk about what you need to know to get the most out of solutioning in Salesforce. Walk away with a new approach to aligning wants, needs, definitions, and processes with stakeholders.

14:00

Click Your Way to a Mobile App, Chris Emmett (@chrisemmett), 201 level

The new Salesforce Mobile app does so much more than display data in a small form factor. With a greater number of people working remotely, it’s more important than ever to deliver a powerful desktop like experience within an app and Chris is going to show you exactly how, without a single line of code.

If you want to make it easier for your end users to leave their laptops without leaving Salesforce, don’t miss this session.

14:00

Database periscope: an alternative to custom fields, Igor Chtivelband, 401 level

Business decisions taken by Salesforce users are often made based on data coming from other systems (e.g. data submitted by customers through the company website). To facilitate these decisions Salesforce teams have to configure additional custom fields and plug them into data pipelines. This is a tedious process that might be frustrating, not only for developers, who have to maintain myriads of custom fields but also for the end-users, who have to wait weeks until a new field with the desired data appears in their layout.

Recently I have realized that there are two types of entity attributes in our Salesforce organization: those that trigger automatic events (e.g. email dispatch) and those that are observed by human eyes only. The latter attributes do not have to be BROUGHT into Salesforce, it is enough if they are only SHOWN there.

That is why in Billie we have developed a generic Lightning Web Component, named “Database periscope”, which is placed on an Account/Contact/Opportunity object and which shows data directly from the backend database to the end-user. When a record is opened in Salesforce by a user, this component issues an asynchronous call-out with the data request, receives JSON with all the available attributes and presents them in a grid.

This component saved us many hours of development and gave internal stakeholders access to data in real-time.

In my presentation, I would like to explain step-by-step how a similar solution can be built and discuss its advantages and limitations.

14:30

Known and unknown Salesforce Marketing Cloud limitations… and some workarounds ;-), Cyril Louis (@cyril_louise), 101 level

As a Marketing Cloud newbie, you may want to be aware of Salesforce Marketing Cloud limitations! And as a veteran, you may have already faced some limitations…

So what if the Trailblazer Community could support you and share tips and tricks to anticipate limitations?

Join me in this session to learn from what I have faced around topics such as testing, data sync, lead scoring, customer journeys and more.

*Tips you don’t have from official online documentation*

14:30

Modern JavaScript: Explain it like I’m an Apex developer, 
Edith Valencia-Martinez (@edith_mxuk), 101 level

Are you an Apex developer who is excited about the LWC framework, but at the same time is confused by the modern JavaScript required?

Maybe this session can help!

During this session, we will go over the JavaScript language from the point of view of an Apex developer, focusing on the differences between the two languages and the frequent confusing areas and pain points.

This session is ideal for those familiar with Apex and who have little or no experience with JavaScript.

14:30

10 hidden gems of Developer Console, Bhavna Banodha (@BhavnaBanodha), 201 level

Developer Console: Salesforce IDE we use to Develop and test but do you know there are some not so known features present in Developer Console which will really make your life easy! Attend and know 10 hidden gems of Developer console and enhance your Salesforce superpower!

14:30

Going Remote: How to Build a Cohesive Virtual Team, Chloe Wilde (@the_prowess), 101 level

“Wait so your company doesn’t have an office… how does that work?”

This is a question I field at least once a week. And the short answer? It works pretty freaking great.

This session will covered lessons learned from working on a fully remote team of 30+. We’ll dive into the things that change and the things that stay the same compared to a traditional office, and ways to navigate the nuance. You can expect ideas and actionable tips on how to purposefully build a collaborative virtual team.

Topics Covered:
* Why virtual is a core strength, not a barrier to overcome
* Traits of a successful remote worker
* Creating communication norms
* Managing across timezones
* Impact of remote work on recruiting

15:00

What I have learnt from org merges?, Robert Szerencses (@RobiSzerencses), 201 level

Are you facing the challenge of org merges? It is complex and huge as it sounds. What to consider in the planning phase? What will be the order of subtasks? What to expect from stakeholders? What are the typical pitfalls? And what you can do to avoid future headaches when org merge is not even on the horizon?

Having real life experience in org merges two times already, I am happy to share my experiences from an admin’s perspective. You will walk away with the main roadmap of an org merge project and a list of potential errors to avoid.

15:00

EDA and Pardot for Higher Education. Anglo-American University case study, Ivanna Gladysh (@MirkovskaG), Jedrzej Raczynski, 201 level

AAUP is the first University in the Czech Republic to use EDA architecture (Educational Data Architecture) and Pardot to manage all the processes.

This session is a real case study and we will share our recipe for successful implementation – from requesting the EDA to follow your Quarter success in Analytics Studio.

What’s there for me if I am an admin? EDA architecture is different from the classic Salesforce org. After this session, you will feel more confident with EDA data model.

What’s there for me if I am a marketer? We will highlight the usage of Pardot Plus Edition and Analytics Studio within the University Framework. Something new to expand your marketing awesomeness!

We will also introduce Power of us Hub, an initiative from Salesforce to help all the non-profits with their journey.

Products overview during this session: EDA non-profit org, Pardot Plus Edition, Analytics Studio, Power of Us Hub

15:00

Tackle Your Everyday Business Problems Like an Architect, Melissa Shepard (@lissa0977), 201 level

What does it take to problem solve like an architect? There are many skills that you can bring into your day-to-day job as an admin or developer in order to help you put on your “architect hat”. Go beyond just solving the problem at hand and expand your thinking to take into consideration the bigger picture applying common architect skills used to solve business problems. We will cover some of these skills and show you how to apply pieces of the pyramid to common business scenarios so that you, too, can problem solve like an architect.

15:00

Salesforce DX Unlocked Packages – Why would you do it?, Marian Grofcik, 201 level

What value can the new DX Package bring to multi-national corporates, what is the use case to even consider using it and what should clients know prior using it.

15:00

8 Steps to Become a Salesforce Developer, Seyit Usmanov, 101 level

Do you aspire to become a Salesforce Developer? Are you stuck on what steps you should take? I have taught Salesforce in a number of places: on my youtube channel (Salesforce Chef), at Montgomery College (the largest community college in Maryland), at a Native American reservation in Oregon, and also to colleagues at Accounting Seed. Based on my extensive teaching and development experience I would like to share the 8 steps to getting your first job as a Salesforce Developer.

15:30

Coffee time

Coffee and tea will be available through the whole day, but we will stop for a while in the afternoon so you can enjoy it together with something sweet and also have time to get some photos!

16:00

Get with the times in Email Send Testing, David Brandejs, 101 level

A/B Testing has been a long time the go-to method in evaluating efficiency of new email templates, subject lines and more. However, running A/B tests comes every now and then with opportunity costs that could be minimised by switching to different testing methods. We will explore several modern approaches to email send testing in more detail and compare them along with their benefits and drawbacks. At the end of this session, you will understand when and how to apply these methods in Marketing Cloud and, consequently, improve your open and click through rates.

16:00

The user is always right – 4 radical concepts to improve user happiness, Johann Fürmann (@fliack), 201 level

In the Salesforce ecosystem, we admins, developers and architects tend to put the protection of our organisation and business processes first and (sadly) our users second. Oftentimes we display cryptic error messages to the user or make them wait for some server answer to display (pointless) messages. All this may seem necessary to us, but is annoying for the user.

Over the last few years, we have started implementing paradigms that always put the user first. We named the concepts “early finish”, “delayed validation”, “silent error” and “predicted action”.

These paradigms take some thinking and effort, but they create a fast and seamless Salesforce experience, while still ensuring solid business processes.

After this session you will have plenty of ideas on how to put your users first. Be prepared to be amazed.

16:00

Code quality and its business value, Nikita Belov, 101 level

Very often the importance of the code quality is underestimated especially by business people who usually don’t see the business value of it. In this session we will try to discover all the advantages of well written code and discuss how coding standards, code reviews and static code analyzer can help to maintain the level of quality and bring the business value.

16:00

SFDX – Myth Buster, Svatopluk Sejkora (@SvataSejkora), 201 level

SFDX is an amazing tool, that allows for fast development, robust technology usage and great deployment performance.
During last year we have delivered 3 large projects and 3 smaller ones exclusively using SFDX.
We will have a look on how SFDX is currently working, what it is allowing to do and what are items that do NOT work as usually advertised. We will go through real life scenarios that I have encountered during our projects and explain how we should be working with SFDX in a world of devs, admins, and business admins.

Myth 1 – Admins do work and get it to source control by one click
* Creating new field
* Deleting field
* Renaming field
* Adding or removing history tracking on fields
Myth 2 – Can profiles be managed by SFDX?
Myth 3 – Salesforce release cycle and it’s effect on SFDX
* Changes to configuration files
* Schizophrenic within config file vs. settings
Myth 4 – Delta automatic deployment
* Is it even possible to create deltas to deploy to physical orgs?
Myth 5 – What expired scratches do
Myth 6 – Customer made changes to production, am I done?

I would love to have attendees leaving room with knowledge of what is possible and easy, what are the gotchas and what to not try at all :]

Session will be guided with presentation ,where all points will be explained and shown via screenshots or code. Everything will be shown on live demo too.

16:00

Boost your customer success with Einstein Next Best Action, Elora Guyader, 201 level

Between the growing amount of data available and the hectic lives of Salesforce users, how can we ensure that Sales and Service teams leverage the right information at the right time to do what’s best?

Let’s dive in together and explore the great potential of Einstein Next Best Action. We’ll see how defining strategies will make the right recommendation surface and how to automate the associated action. I will also share with you some practical tips and tricks to maneuver the different tools associated to the NBA feature.

16:30

A Framework to Conquer Your Data Quality Blues, Andre van Kampen (@AndreKampen), 101 level

Data quality problems can dramatically hinder user adoption, and compromise the integrity of your metrics. Learn how to administer a data quality framework that will enable your teams to work at peak levels, and find out about tips and tricks for tackling your data management woes. #Sales #Service #Integrations #MasterDataManagement #InformationStrategy

16:30

Real time marketing with Salesforce Marketing Cloud, Anastasiya Penska, 101 level

The session will focus on how one can start using Marketing Cloud for real time interaction with your cusomters and show a demo use case of how to build a personalized customer experience on different stages of customer journey. The use case will showcase data capturing about an unknown visitor, engaging potential customer with personalized content and later on curating further communication with a known customer in different channels to create 1:1 communication.

16:30

Don’t Sit on the Sidelines with Field Service Flows, Vijay Choudhary (@TheVChoudhary), 101 level

We all love flows but when it comes to field service lightning flows it may not be the same feeling. We know the limitations but that shouldn’t stop us from learning & building. Let’s talk about the power of FSL flows and 5 tips to DO MORE. I’ll share my experience building on Field Service Flows & you will see a live demo to take your flows to the next level when it comes to designing flow screens, pausing a flow, syncing with the asynchronous apex and more. Let’s learn & build together and I am sure you will walk away adding some new learning to your knowledge base.

17:00

Boost Your Org’s Security with Two-Factor Authentication, Kelly Walker (@HeadInTheClowdz), 101 level

At Salesforce, Trust is our number one value, and nothing is more important than the security of our customers’ data. Salesforce offers some of the most advanced security and authentication capabilities right out of the box! Come learn how to check the security health of your org with one click, and how to lock down user access by implementing Two-Factor Authentication.

17:00

Beyond the Customer: Salesforce in better Talent Acquisition & Engagement- SF Einstein & Analytics way!!, Mohammad Eusuf Daud (@medaud1), 101 level

Marketing Cloud can be leveraged to manage and evaluate the job-postings, email automation and chatbot on carrier page can improve the candidate journey. Custom development of SF platform as HRM facilitates employee engagement. Integration between SF Einstein Analytics and Einstein NLP with cloud data-lake has been helping the customer in identifying better talents, 60%+ saving in effort on recruitment, selection and onboarding. Einstine Chatbot acting as HR helpdesk as well as an assistant in upskill training. The presentation will focus on the business value delivered by Salesforce ecosystem with AI & Big Data using Mulesoft as Enterprise Service Bus. The presentation will also touch the concept of Design Thinking & Agile in Adaptive Delivery Model

17:00

Best Practices for ERP Integration, Marcelo Caponi, 201 level

Integrating Salesforce with multiple ERP systems in the same organization can be tricky without the proper architecture.

This session will provide guidance on how to leverage the webhooks mechanism in Salesforce for ERP Integration.

It will also help you think through Error Handling and best practices in Integrations like Canonical Data Model and API-first approach.

For anyone looking to increase automation between Salesforce and ERP systems based on best practices, this session is for you!

17:00

Make life easier with flows, Tobi Fondse (@tobifondse), 101 level

Get an overview of using lightning flows with Salesforce. You will learn about its position between process builder and APEX, and the what/why of visual programming.

In this session I will use real-life examples of flows: creating a screen flow, modify data, create an alert, and interact with web services.

Flows have many possibilities and perfectly fit in the Salesforce ecosystem. Starting might be a bit overwhelming. I want to inspire people to create their first flow or make better use of them.

17:00

Unleash the power of AI with Einstein for Marketing Cloud, Jan Slovák (@honza_slovak), Artur Krotkov (@krotkovam1), 201 level

Get to know the new features of Einstein tools inside the Marketing Cloud that will help you boost your marketing efforts with the power of AI. Einstein capabilities inside Marketing Cloud grew much stronger over the past few releases and it’s about time the marketers will put them to proper use.

The session will help marketers to explore new opportunities in the areas of analysing customers engagement, audience segmentation, optimizing the content and timing your communications.

I will also share the most common pains and limitations that are connected to the current state of Einstein in Marketing Cloud.

17:30

Closing word

18:00

Wine & Beer & something small

Will you stay with us a bit longer, so we can talk about the highlights of the day?

20:00

Closed door

Everyone has to be out by this time, we will probably find some other place to rewind.

8:00

Open the gate, get your swags!

9:00

Welcome to CzechDreamin, kicking off

9:15

Lightning keynote, Michael Orr

Curious to learn how Salesforce transformed the #1 CRM with Lightning Experience? Lightning Experience significantly enhances both the Salesforce end-user experience and the customization capabilities available to Salesforce admins and developers. Find out how Salesforce used data intelligence and customer feedback to design and build Lightning Experience, and how Salesforce engaged Trailblazers to drive innovation and adoption. Learn how you can take advantage of new product capabilities and lessons learned to build better experiences for your users and customers.

10:15

Getting started with CPQ, Doria Hamelryk (@doriahamelryk), 101 level

Configure – Price – Quote. 3 simple words for a super powerful tool to create your quotes in record time.

During this session, we will see together the basics of CPQ: how to create products and put them together in a package, as well as the pricing rules and other validations

You have always wondered what CPQ looks like? This is the opportunity for you to start with it!

11:15

Advanced Reporting Tips And Tricks For New Admins, Aaron Crear (@aaroncrear), 101 level

Are you a new Admin struggling to create reports for your team? Do you spend way too much time racking your brain trying to get data to present properly? You’re not alone. Many beginner Admins spend hours trying to develop reports that should only take minutes to finish. This session will show you real examples of advanced reporting features that will make your job easier and provide greater value to your users. During this live demo you will learn how to use: Custom Summary Formulas, Row-Level Formulas, Unique Values, Cross Filters, Filed-to-Field Filters, Power of 1, Joined Reports, Buckets, and Custom Report Types. These tips will help you easily identify and present data, bring value to your users and make your job easier. The presentation will help you take your reporting game to the next level.

12:15

Lunch time

Something typical (it was duck last time), beer probably included, something sweet to get you ready for the next BIG thing.

13:00

Demojam

Come to see our partners showing you their applications in 3 minutes. No need to have a call with them taking 1 hour of your time, if you can learn everything in such short time. And we will award the best of them at the end.

13:30

Leading the Salesforce implementation projects: Flowing like a Waterfall or being Agile?, Pavel Reznicek, 101 level

When planning a Salesforce project, do you as a Project Manager take the time to decide what methodology to follow during the implementation? Let’s say that the client expects a rigid, detailed plan up-front, with fixed dates and budget, but at the same time they require frequent delivery with flexible changes to scope. Does that sound familiar to you? What are the benefits and potential pitfalls of waterfall and agile? Is it possible to combine them and keep your sanity, too? Let’s talk about finding the right approach and I will show you how we handled this in actual successful projects.

14:00

Is a Hamburger a Sandwich? Architecting a Salesforce App, Melissa Hill Dees (@melissahilldees), 101 level

Creating the perfect Salesforce app can be frustrating for everyone: admins, developers, consultants, customers, users. Do you know what you want to order? And what do you expect it to be when it arrives? Let’s talk about what you need to know to get the most out of solutioning in Salesforce. Walk away with a new approach to aligning wants, needs, definitions, and processes with stakeholders.

14:30

Going Remote: How to Build a Cohesive Virtual Team, Chloe Wilde (@the_prowess), 101 level

“Wait so your company doesn’t have an office… how does that work?”

This is a question I field at least once a week. And the short answer? It works pretty freaking great.

This session will covered lessons learned from working on a fully remote team of 30+. We’ll dive into the things that change and the things that stay the same compared to a traditional office, and ways to navigate the nuance. You can expect ideas and actionable tips on how to purposefully build a collaborative virtual team.

Topics Covered:
* Why virtual is a core strength, not a barrier to overcome
* Traits of a successful remote worker
* Creating communication norms
* Managing across timezones
* Impact of remote work on recruiting

15:00

What I have learnt from org merges?, Robert Szerencses (@RobiSzerencses), 201 level

Are you facing the challenge of org merges? It is complex and huge as it sounds. What to consider in the planning phase? What will be the order of subtasks? What to expect from stakeholders? What are the typical pitfalls? And what you can do to avoid future headaches when org merge is not even on the horizon?

Having real life experience in org merges two times already, I am happy to share my experiences from an admin’s perspective. You will walk away with the main roadmap of an org merge project and a list of potential errors to avoid.

15:30

Coffee time

Coffee and tea will be available through the whole day, but we will stop for a while in the afternoon so you can enjoy it together with something sweet and also have time to get some photos!

16:00

Code quality and its business value, Nikita Belov, 101 level

Very often the importance of the code quality is underestimated especially by business people who usually don’t see the business value of it. In this session we will try to discover all the advantages of well written code and discuss how coding standards, code reviews and static code analyzer can help to maintain the level of quality and bring the business value.

16:30

A Framework to Conquer Your Data Quality Blues, Andre van Kampen (@AndreKampen), 101 level

Data quality problems can dramatically hinder user adoption, and compromise the integrity of your metrics. Learn how to administer a data quality framework that will enable your teams to work at peak levels, and find out about tips and tricks for tackling your data management woes. #Sales #Service #Integrations #MasterDataManagement #InformationStrategy

17:00

Boost Your Org’s Security with Two-Factor Authentication, Kelly Walker (@HeadInTheClowdz), 101 level

At Salesforce, Trust is our number one value, and nothing is more important than the security of our customers’ data. Salesforce offers some of the most advanced security and authentication capabilities right out of the box! Come learn how to check the security health of your org with one click, and how to lock down user access by implementing Two-Factor Authentication.

17:30

Closing word

18:00

Wine & Beer & something small

Will you stay with us a bit longer, so we can talk about the highlights of the day?

20:00

Closed door

Everyone has to be out by this time, we will probably find some other place to rewind.

8:00

Open the gate, get your swags!

9:00

Welcome to CzechDreamin, kicking off

9:15

Lightning keynote, Michael Orr

Curious to learn how Salesforce transformed the #1 CRM with Lightning Experience? Lightning Experience significantly enhances both the Salesforce end-user experience and the customization capabilities available to Salesforce admins and developers. Find out how Salesforce used data intelligence and customer feedback to design and build Lightning Experience, and how Salesforce engaged Trailblazers to drive innovation and adoption. Learn how you can take advantage of new product capabilities and lessons learned to build better experiences for your users and customers.

10:15

Writing Effective and Maintainable Validation Rules, Daniel Hoechst (@dhoechst), 201 level

When used properly, validation rules are a powerful tool for maintaining your company’s data quality. Join us to learn techniques for making your validation rules user friendly, easy to troubleshoot, and work in multiple scenarios. We’ll also cover the alternatives to validation rules and when they are better used. You’ll leave with basic and advanced validation rules that can be implemented immediately.

11:15

Process Builder Tips & Tricks: From Chaos to Structure, Joanna Huk, Paweł Dobrzynski (@pdobrzynski), 201 level

Process Builder is a great tool that helps automate processes without using the code. But as your system develops the growing number of processes start to interfere and things not always go as expected. In this session we will walk through the best practices of building flows, and some tips and tricks on how to avoid common mistakes. You will also learn how you can organise your Process Builder flows to effectively manage the increasing complexity and keep your automation predictable

12:15

Lunch time

Something typical (it was duck last time), beer probably included, something sweet to get you ready for the next BIG thing.

13:00

Demojam

Come to see our partners showing you their applications in 3 minutes. No need to have a call with them taking 1 hour of your time, if you can learn everything in such short time. And we will award the best of them at the end.

13:30

Bring Your Admin A-game With Lightning Page Layouts, Christine Marshall (@ChrisieMarshall), 101 level

Take a deep dive into Lightning page layouts and learn the art of the possible. With all it’s extra declarative ability, Lightning might look daunting but it’s an Admin’s best friend. During this session I’ll show you how to harness the power of Lightning page layouts and highlight new functionality that will create a beautiful user interface.

We’ll learn how to build intuitive and responsive page layouts that display the right information, at the right time, to the right users. We’ll make sure our pages are optimised for faster loading and review a few gotchas that you should know about before you get started.

This session is ideal for Admin’s wanting to learn how to set up Lightning page layouts or, for Admin’s already on Lightning, who want to ensure they are fully leveraging all that Lightning has to offer.

14:00

Click Your Way to a Mobile App, Chris Emmett (@chrisemmett), 201 level

The new Salesforce Mobile app does so much more than display data in a small form factor. With a greater number of people working remotely, it’s more important than ever to deliver a powerful desktop like experience within an app and Chris is going to show you exactly how, without a single line of code.

If you want to make it easier for your end users to leave their laptops without leaving Salesforce, don’t miss this session.

14:30

10 hidden gems of Developer Console, Bhavna Banodha (@BhavnaBanodha), 201 level

Developer Console: Salesforce IDE we use to Develop and test but do you know there are some not so known features present in Developer Console which will really make your life easy! Attend and know 10 hidden gems of Developer console and enhance your Salesforce superpower!

15:00

8 Steps to Become a Salesforce Developer, Seyit Usmanov, 101 level

Do you aspire to become a Salesforce Developer? Are you stuck on what steps you should take? I have taught Salesforce in a number of places: on my youtube channel (Salesforce Chef), at Montgomery College (the largest community college in Maryland), at a Native American reservation in Oregon, and also to colleagues at Accounting Seed. Based on my extensive teaching and development experience I would like to share the 8 steps to getting your first job as a Salesforce Developer.

15:30

Coffee time

Coffee and tea will be available through the whole day, but we will stop for a while in the afternoon so you can enjoy it together with something sweet and also have time to get some photos!

16:00

The user is always right – 4 radical concepts to improve user happiness, Johann Fürmann (@fliack), 201 level

In the Salesforce ecosystem, we admins, developers and architects tend to put the protection of our organisation and business processes first and (sadly) our users second. Oftentimes we display cryptic error messages to the user or make them wait for some server answer to display (pointless) messages. All this may seem necessary to us, but is annoying for the user.

Over the last few years, we have started implementing paradigms that always put the user first. We named the concepts “early finish”, “delayed validation”, “silent error” and “predicted action”.

These paradigms take some thinking and effort, but they create a fast and seamless Salesforce experience, while still ensuring solid business processes.

After this session you will have plenty of ideas on how to put your users first. Be prepared to be amazed.

17:00

Make life easier with flows, Tobi Fondse (@tobifondse), 101 level

Get an overview of using lightning flows with Salesforce. You will learn about its position between process builder and APEX, and the what/why of visual programming.

In this session I will use real-life examples of flows: creating a screen flow, modify data, create an alert, and interact with web services.

Flows have many possibilities and perfectly fit in the Salesforce ecosystem. Starting might be a bit overwhelming. I want to inspire people to create their first flow or make better use of them.

17:30

Closing word

18:00

Wine & Beer & something small

Will you stay with us a bit longer, so we can talk about the highlights of the day?

20:00

Closed door

Everyone has to be out by this time, we will probably find some other place to rewind.

8:00

Open the gate, get your swags!

9:00

Welcome to CzechDreamin, kicking off

9:15

Lightning keynote, Michael Orr

Curious to learn how Salesforce transformed the #1 CRM with Lightning Experience? Lightning Experience significantly enhances both the Salesforce end-user experience and the customization capabilities available to Salesforce admins and developers. Find out how Salesforce used data intelligence and customer feedback to design and build Lightning Experience, and how Salesforce engaged Trailblazers to drive innovation and adoption. Learn how you can take advantage of new product capabilities and lessons learned to build better experiences for your users and customers.

10:15

Demystifying Integration for Admins: What’s an API Anyway?, Priscila Renwick (@priccl), 201 level

If you don’t know the difference between integration patterns and capabilities, or your REST from your SOAP, this is the session for you. Integration can sound like an intimidating topic that only the super tech amongst us should know about, but that’s a myth. As an admin, you are sometimes integrating systems without even realising it. Have you installed an app from the AppExchange and had to create a Named Credential as part of the installation process? If yes, then you have worked with integrations. Join this session to learn all the basic concepts plus what all the buzzwords mean – Platform Events anyone? – and you might just figure out that integrations are not that scary after all.

11:15

Lightning Design System – Looks like Salesforce but not Salesforce, Martin Schütz (@orgsteward), 201 level

Build you custom apps with Salesforce bootstrap and your favorite language

Do you want to build web or mobile app? Considering custom design or ready made bootstrap? Use Lightning Design System, powerful bootstrap with Salesforce look and feel. Come listen to our story of implementing SLDS in non-Salesforce project, best practices and challenges we had during 2 years of implementation.

12:15

Lunch time

Something typical (it was duck last time), beer probably included, something sweet to get you ready for the next BIG thing.

13:00

Demojam

Come to see our partners showing you their applications in 3 minutes. No need to have a call with them taking 1 hour of your time, if you can learn everything in such short time. And we will award the best of them at the end.

13:30

If I Could Do It All Again: Lessons from a Failed CTA Candidate, Gemma Blezard (@gemziebeth), 101 level

If you’re considering the Certified Technical Architect review board exam, hear Gemma share her learnings from the experience and how failing her first attempt made her a better architect. It doesn’t matter whether you’re planning to take the exam (or when); this session aims to share one person’s techniques, experiences and valuable learnings to help you tackle the biggest challenge in your Salesforce career.

14:00

Database periscope: an alternative to custom fields, Igor Chtivelband, 401 level

Business decisions taken by Salesforce users are often made based on data coming from other systems (e.g. data submitted by customers through the company website). To facilitate these decisions Salesforce teams have to configure additional custom fields and plug them into data pipelines. This is a tedious process that might be frustrating, not only for developers, who have to maintain myriads of custom fields but also for the end-users, who have to wait weeks until a new field with the desired data appears in their layout.

Recently I have realized that there are two types of entity attributes in our Salesforce organization: those that trigger automatic events (e.g. email dispatch) and those that are observed by human eyes only. The latter attributes do not have to be BROUGHT into Salesforce, it is enough if they are only SHOWN there.

That is why in Billie we have developed a generic Lightning Web Component, named “Database periscope”, which is placed on an Account/Contact/Opportunity object and which shows data directly from the backend database to the end-user. When a record is opened in Salesforce by a user, this component issues an asynchronous call-out with the data request, receives JSON with all the available attributes and presents them in a grid.

This component saved us many hours of development and gave internal stakeholders access to data in real-time.

In my presentation, I would like to explain step-by-step how a similar solution can be built and discuss its advantages and limitations.

15:00

Tackle Your Everyday Business Problems Like an Architect, Melissa Shepard (@lissa0977), 201 level

What does it take to problem solve like an architect? There are many skills that you can bring into your day-to-day job as an admin or developer in order to help you put on your “architect hat”. Go beyond just solving the problem at hand and expand your thinking to take into consideration the bigger picture applying common architect skills used to solve business problems. We will cover some of these skills and show you how to apply pieces of the pyramid to common business scenarios so that you, too, can problem solve like an architect.

15:30

Coffee time

Coffee and tea will be available through the whole day, but we will stop for a while in the afternoon so you can enjoy it together with something sweet and also have time to get some photos!

16:00

Boost your customer success with Einstein Next Best Action, Elora Guyader, 201 level

Between the growing amount of data available and the hectic lives of Salesforce users, how can we ensure that Sales and Service teams leverage the right information at the right time to do what’s best?

Let’s dive in together and explore the great potential of Einstein Next Best Action. We’ll see how defining strategies will make the right recommendation surface and how to automate the associated action. I will also share with you some practical tips and tricks to maneuver the different tools associated to the NBA feature.

16:30

Don’t Sit on the Sidelines with Field Service Flows, Vijay Choudhary (@TheVChoudhary), 101 level

We all love flows but when it comes to field service lightning flows it may not be the same feeling. We know the limitations but that shouldn’t stop us from learning & building. Let’s talk about the power of FSL flows and 5 tips to DO MORE. I’ll share my experience building on Field Service Flows & you will see a live demo to take your flows to the next level when it comes to designing flow screens, pausing a flow, syncing with the asynchronous apex and more. Let’s learn & build together and I am sure you will walk away adding some new learning to your knowledge base.

17:00

Beyond the Customer: Salesforce in better Talent Acquisition & Engagement- SF Einstein & Analytics way!!, Mohammad Eusuf Daud (@medaud1), 101 level

Marketing Cloud can be leveraged to manage and evaluate the job-postings, email automation and chatbot on carrier page can improve the candidate journey. Custom development of SF platform as HRM facilitates employee engagement. Integration between SF Einstein Analytics and Einstein NLP with cloud data-lake has been helping the customer in identifying better talents, 60%+ saving in effort on recruitment, selection and onboarding. Einstine Chatbot acting as HR helpdesk as well as an assistant in upskill training. The presentation will focus on the business value delivered by Salesforce ecosystem with AI & Big Data using Mulesoft as Enterprise Service Bus. The presentation will also touch the concept of Design Thinking & Agile in Adaptive Delivery Model

17:30

Closing word

18:00

Wine & Beer & something small

Will you stay with us a bit longer, so we can talk about the highlights of the day?

20:00

Closed door

Everyone has to be out by this time, we will probably find some other place to rewind.

8:00

Open the gate, get your swags!

9:00

Welcome to CzechDreamin, kicking off

9:15

Lightning keynote, Michael Orr

Curious to learn how Salesforce transformed the #1 CRM with Lightning Experience? Lightning Experience significantly enhances both the Salesforce end-user experience and the customization capabilities available to Salesforce admins and developers. Find out how Salesforce used data intelligence and customer feedback to design and build Lightning Experience, and how Salesforce engaged Trailblazers to drive innovation and adoption. Learn how you can take advantage of new product capabilities and lessons learned to build better experiences for your users and customers.

11:15

Using Heroku to elevate the potential of Salesforce development, Matteo Iacucci, 201 level

How can Heroku support app development in Salesforce environment? Let’s find out more about Heroku as a cloud platform, and what benefits it brings to the Salesforce Ecosystem. I will introduce Heroku Add-ons which provide an easy way to add more services and tools for your Heroku app. I will walk you through specific use cases for Heroku, so you can see how it makes app development easy and how it fits into the overall architecture. And I will show you the Heroku platform in a quick demo session to demonstrate its practical use and how you can make it work for your projects too.

12:15

Lunch time

Something typical (it was duck last time), beer probably included, something sweet to get you ready for the next BIG thing.

13:00

Demojam

Come to see our partners showing you their applications in 3 minutes. No need to have a call with them taking 1 hour of your time, if you can learn everything in such short time. And we will award the best of them at the end.

13:30

Take your SFDX Plugins to the Next Level, Todd Halfpenny (@toddhalfpenny), 101 level

So you’re thinking of building a SFDX plugin, but do you know how to take it to the next level?

This session will take you on a tour of building out a new SFDX plugin, and on the way we’ll discuss and demonstrate some tips and tricks to make it delight its users. We’ll cover developer techniques as well as best practices to enhance its UX. We’ll also integrate the plugin into other tools to further increase its value to its users.

14:00

3 years with Salesforce DX: Tips & Tricks learned along the way, Fabien Taillon (@FabienTaillon), 401 level

There is a lot a good documentation on how to start with DX. After starting though, you may have some unanswered questions: What should I do with Profiles ? How can I deploy metadata that includes usernames ? What should I do with this push error that I’m not getting on Sandbox ? These are just a subset of questions that may arise when going deeper in DX. Come and see what we’ve learned in 3 years using Salesforce DX, the issues we’ve encountered and how we solve them.

14:30

Modern JavaScript: Explain it like I’m an Apex developer, 
Edith Valencia-Martinez (@edith_mxuk), 101 level

Are you an Apex developer who is excited about the LWC framework, but at the same time is confused by the modern JavaScript required?

Maybe this session can help!

During this session, we will go over the JavaScript language from the point of view of an Apex developer, focusing on the differences between the two languages and the frequent confusing areas and pain points.

This session is ideal for those familiar with Apex and who have little or no experience with JavaScript.

15:00

Salesforce DX Unlocked Packages – Why would you do it?, Marian Grofcik, 201 level

What value can the new DX Package bring to multi-national corporates, what is the use case to even consider using it and what should clients know prior using it.

15:30

Coffee time

Coffee and tea will be available through the whole day, but we will stop for a while in the afternoon so you can enjoy it together with something sweet and also have time to get some photos!

16:00

SFDX – Myth Buster, Svatopluk Sejkora (@SvataSejkora), 201 level

SFDX is an amazing tool, that allows for fast development, robust technology usage and great deployment performance.
During last year we have delivered 3 large projects and 3 smaller ones exclusively using SFDX.
We will have a look on how SFDX is currently working, what it is allowing to do and what are items that do NOT work as usually advertised. We will go through real life scenarios that I have encountered during our projects and explain how we should be working with SFDX in a world of devs, admins, and business admins.

Myth 1 – Admins do work and get it to source control by one click
* Creating new field
* Deleting field
* Renaming field
* Adding or removing history tracking on fields
Myth 2 – Can profiles be managed by SFDX?
Myth 3 – Salesforce release cycle and it’s effect on SFDX
* Changes to configuration files
* Schizophrenic within config file vs. settings
Myth 4 – Delta automatic deployment
* Is it even possible to create deltas to deploy to physical orgs?
Myth 5 – What expired scratches do
Myth 6 – Customer made changes to production, am I done?

I would love to have attendees leaving room with knowledge of what is possible and easy, what are the gotchas and what to not try at all :]

Session will be guided with presentation ,where all points will be explained and shown via screenshots or code. Everything will be shown on live demo too.

17:00

Best Practices for ERP Integration, Marcelo Caponi, 201 level

Integrating Salesforce with multiple ERP systems in the same organization can be tricky without the proper architecture.

This session will provide guidance on how to leverage the webhooks mechanism in Salesforce for ERP Integration.

It will also help you think through Error Handling and best practices in Integrations like Canonical Data Model and API-first approach.

For anyone looking to increase automation between Salesforce and ERP systems based on best practices, this session is for you!

17:30

Closing word

18:00

Wine & Beer & something small

Will you stay with us a bit longer, so we can talk about the highlights of the day?

20:00

Closed door

Everyone has to be out by this time, we will probably find some other place to rewind.

8:00

Open the gate, get your swags!

9:00

Welcome to CzechDreamin, kicking off

9:15

Lightning keynote, Michael Orr

Curious to learn how Salesforce transformed the #1 CRM with Lightning Experience? Lightning Experience significantly enhances both the Salesforce end-user experience and the customization capabilities available to Salesforce admins and developers. Find out how Salesforce used data intelligence and customer feedback to design and build Lightning Experience, and how Salesforce engaged Trailblazers to drive innovation and adoption. Learn how you can take advantage of new product capabilities and lessons learned to build better experiences for your users and customers.

10:15

Connecting the clouds: Marketing cloud & Sales/Service cloud, Michiel van Gaalen (@vongaalen), 201 level

Extending your Sales- or Service cloud implementation with Marketing cloud (or the other way around) opens up a world of possibilities. Salesforce offers Marketing Cloud Connect to connect Marketing Cloud with your other org(s). In this session, we’ll explore how this integration works and what the features and use cases are possible. Topics we’ll cover are integration steps, data model and how the sync works, subscriber key, how to manage subscribers from service/sales cloud, de-duplication and an overview of use cases that highlight the possibilities this integration offers. This session targets Salesforce admins, consultants and business owners that are considering integrating clouds.

11:15

Campaign Influence & Reporting on the Marketing Metrics that Matter, Andrea Tarrell (@andreatarrell), 201 level

Do you know which of your marketing efforts are paying off?

Our marketing teams have more data at their fingertips than ever before – pageviews, clicks, time on site, number of fans, bounce rate and more. But how do you translate all of this information into actionable KPIs that help you improve the performance of your campaigns?

Enter Campaign Influence reporting. This is one of the most underutilized features of the platform, and has the power to revolutionize marketing teams think about their role in sourcing, influencing, and closing revenue.

Topics covered include:
» Attribution — moving from talk to action
» 5 strategies for better reporting
» Campaign influence basics
» Connected campaigns & attribution models available through Pardot
» Process for defining a campaign structure and rolling out

12:15

Lunch time

Something typical (it was duck last time), beer probably included, something sweet to get you ready for the next BIG thing.

13:00

Demojam

Come to see our partners showing you their applications in 3 minutes. No need to have a call with them taking 1 hour of your time, if you can learn everything in such short time. And we will award the best of them at the end.

13:30

A guided tour of Marketing Cloud Resources, Kerry Townsend (@kerrytownsend), 101 level

Unlike the core Salesforce platform, it is not possible to get a development environment of Marketing Cloud. Without this go-to learning tool, it is harder to get to know Marketing Cloud, understand how it differs from the core platform and how to pick up more than the basics.
Join me in this session where I guide you through the various resources available to help you navigate your path.

14:00

Passing Drivers Ed: How To Avoid A Crash As A First Time Pardot Admin, Marcos Duran (@coldfusionplus), 201 level

Does “Here is this tool called Pardot [and then they say it as Par-do-oh *cringes*], your job is to roll it out to the company” or “The last person that was here bought it but we never really used it” sound familiar? I’m here to help!

Having worked as a trainer and as a consultant over the years with two partners, I have seen a lot of different ways of managing the tool. Some treat it as the holy grail, while others touch it once a week (or less).

This session will cover the fundamentals of being an admin. We will cover topics around data flows, security, system configurations, dealing with errors and other high-level items within Pardot that every Pardot admin must be proactive about to ensure their organization is functioning as effectively as possible and why each of these topics matter. After you run this mini-audit in your organization, you will be able to at the very least identify a problem and solve some common ones.

We will wrap up the session by outlining a few additional community resources that can be used going forward to make sure your organization is “up to code”. This session will be beneficial to both novice and master level Pardot users/admins.

14:30

Known and unknown Salesforce Marketing Cloud limitations… and some workarounds ;-), Cyril Louis (@cyril_louise), 101 level

As a Marketing Cloud newbie, you may want to be aware of Salesforce Marketing Cloud limitations! And as a veteran, you may have already faced some limitations…

So what if the Trailblazer Community could support you and share tips and tricks to anticipate limitations?

Join me in this session to learn from what I have faced around topics such as testing, data sync, lead scoring, customer journeys and more.

*Tips you don’t have from official online documentation*

15:00

EDA and Pardot for Higher Education. Anglo-American University case study, Ivanna Gladysh (@MirkovskaG), Jedrzej Raczynski, 201 level

AAUP is the first University in the Czech Republic to use EDA architecture (Educational Data Architecture) and Pardot to manage all the processes.

This session is a real case study and we will share our recipe for successful implementation – from requesting the EDA to follow your Quarter success in Analytics Studio.

What’s there for me if I am an admin? EDA architecture is different from the classic Salesforce org. After this session, you will feel more confident with EDA data model.

What’s there for me if I am a marketer? We will highlight the usage of Pardot Plus Edition and Analytics Studio within the University Framework. Something new to expand your marketing awesomeness!

We will also introduce Power of us Hub, an initiative from Salesforce to help all the non-profits with their journey.

Products overview during this session: EDA non-profit org, Pardot Plus Edition, Analytics Studio, Power of Us Hub

15:30

Coffee time

Coffee and tea will be available through the whole day, but we will stop for a while in the afternoon so you can enjoy it together with something sweet and also have time to get some photos!

16:00

Get with the times in Email Send Testing, David Brandejs, 101 level

A/B Testing has been a long time the go-to method in evaluating efficiency of new email templates, subject lines and more. However, running A/B tests comes every now and then with opportunity costs that could be minimised by switching to different testing methods. We will explore several modern approaches to email send testing in more detail and compare them along with their benefits and drawbacks. At the end of this session, you will understand when and how to apply these methods in Marketing Cloud and, consequently, improve your open and click through rates.

16:30

Real time marketing with Salesforce Marketing Cloud, Anastasiya Penska, 101 level

The session will focus on how one can start using Marketing Cloud for real time interaction with your cusomters and show a demo use case of how to build a personalized customer experience on different stages of customer journey. The use case will showcase data capturing about an unknown visitor, engaging potential customer with personalized content and later on curating further communication with a known customer in different channels to create 1:1 communication.

17:00

Unleash the power of AI with Einstein for Marketing Cloud, Jan Slovák (@honza_slovak), Artur Krotkov (@krotkovam1), 201 level

Get to know the new features of Einstein tools inside the Marketing Cloud that will help you boost your marketing efforts with the power of AI. Einstein capabilities inside Marketing Cloud grew much stronger over the past few releases and it’s about time the marketers will put them to proper use.

The session will help marketers to explore new opportunities in the areas of analysing customers engagement, audience segmentation, optimizing the content and timing your communications.

I will also share the most common pains and limitations that are connected to the current state of Einstein in Marketing Cloud.

17:30

Closing word

18:00

Wine & Beer & something small

Will you stay with us a bit longer, so we can talk about the highlights of the day?

20:00

Closed door

Everyone has to be out by this time, we will probably find some other place to rewind.

COVID-19

We would like to reassure our sponsors, speakers, and attendees that we’re monitoring the situation with Coronavirus in Czech Republic…

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Workshops after CzechDreamin

The agenda for CzechDreamin is fixed and you probably already bought a ticket, now looking for flights/bus/train to Prague and…

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Call for sponsors

It is here! We would love to get some sponsors for our lovely event. The most important details: date: May…

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Key-Note Speakers

Michael Orr

VP Product Adoption

All things Lightning. How and why we got where we are