CzechDreamin

8:00

The doors will open. Coffee & tea ready to put you up to speed, you already had your breakfast at home or in the hotel. Time for catch-up with friends or get a new friends.

Swags for the quickest, sponsors full of energy as well.

8:45

Everyone ready for the welcome words, already seated in the main room. We cannot wait to see you and have a selfie with you.

9:00

No Such Thing as Best Practice in Design, Nati Asher (@AsherNatali) and Pat Fragoso

The promise of best practice is appealing – after all, it’s a shortcut.

But we have seen where things go wrong when Design is an afterthought.

At Salesforce, we firmly believe that combining good practice with research and customer knowledge gives us the superpower to create the most efficient solutions for our users.

9:45

Quick break. The quickest will be able to grab another tea & coffee, visit sponsors to get additional stamps to the collection for the raffle at the end of the day. And quick chat with friends before each of you will run into different room.

12:00

Lunch time

Something typical counting with vegetarians and non-vegetarians as well. Beer (might be) included, as well as something sweet to get you ready for the next BIG thing.

15:30

Coffee break. Tea break. Sweet break. And something salt as well.

17:30

Closing key note, Filip Doušek (@fdousek)

Filip has the following on his LinkedIn profile – Analytics, AI, mental models and paradigm shifts.

Expect something mind blowing which will change your perception of the world for upcoming years.

18:00

Official end of the long day. Whether you still have some energy left or not, we will serve beer, wine and soft drinks.

20:00

We need to be out of the building. Will we continue somewhere? Definitely on Saturday & Sunday – check our weekend activities!

10:00

Architecting for Analytics, Aaron Crear (@aaroncrear), 201 level

Data drives decisions.

Having reliable, clean data is a goal of most organizations. However, far too often the method for retrieving, presenting and consuming this data is an afterthought for many implementations.

This session will help you understand the architectural process required to provide your stakeholders with actionable analytics that can drive the business forward.

We will examine data models and sources, reporting tools and processes, resources, access policies and delivery methods.

Prepare yourself and your organization for the full analytics lifecycle. We will use a custom commission reporting solution as a live demo.

11:00

Effective coding approaches with Salesforce: Combining features for maximum impact, Volodymyr Radko, 401 level

Building custom solutions on the Salesforce platform can be a powerful way to meet specific business needs, but it can also be challenging to know where to start and how to get the most out of the available features.

In this presentation, we will explore how to effectively combine different Salesforce features to build flexible and scalable solutions. We will discuss best practices for designing solutions with coding approaches in mind, and will provide examples of how to leverage the full potential of the Salesforce platform to achieve maximum impact.

Attendees will learn how to effectively combine different Salesforce features to build custom solutions that meet their specific business needs, and will come away with a better understanding of how to effectively use coding approaches on the Salesforce platform.

12:00

Lunch time

Something typical counting with vegetarians and non-vegetarians as well. Beer (might be) included, as well as something sweet to get you ready for the next BIG thing.

14:00

Human Centred Design and Architecting a Solution that stands the test of time, Pradeep Indiresh, 201 level

Are you a Salesforce architect who has great technical knowledge of the Salesforce platform and have been a leader in providing exciting solutions to customers?

How would you like to add an additional weapon to your arsenal and explore how designing solutions with user/customer expereince and human beings at the centre of it.

If you are planning to appear for Salesforce CTA exam or even being a great architect and a consultant, this session provides some important tips and approach to achieve the same.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”, Maya Angelou

14:30

The CTA Mindset for Architects, Melissa Shepard (@lissa__x) & Lilith Van Biesen, 201 level

What separates a Technical Architect from a CTA?

Do you wonder exactly what it takes to become a CTA?

There’s a lot of buzz in the ecosystem about this sought-after credential and you might be asking if it is the right fit for you. In this session we will cover some of the expectations and responsibilities of a CTA and what it takes to achieve beyond the prerequisites.

You will get a better understanding of the Technical Architect path and what it means to be on the JourneyToCTA.

15:00

Restriction Rules – The Whole Picture, Louise Lockie (@louiselockie), 201 level

Before Restriction Rules our security model had to reflect the access of the user with the least privilege.

Turning this on its head, Salesforce can now handle exceptions!

Join me to learn more about how this feature enables us to hide specific records from certain users. In this session we will apply a real life use case and walk through a demo of the solution.

Come away knowing how to use Restriction Rules in your next project.

15:30

Coffee break. Tea break. Sweet break. And something salt as well.

16:00

Architect’s View On Time Based Workflows, Pawel Dobrzynski (@pdobrzynski), 401 level

Scheduled actions are gladly used in process automation, and often there is more than one method to do it.

Attendees will learn how many diverse ways can be taken to approach the same business need, each having different consequences, so that the optimal scheme is never the same.

Being aware of the variety of options, they will be prepared to make better design decisions, and select the right solution depending on the use case.

17:00

“Soft Skills” are the new “Hard Skills” – Tips & Tricks for Salesforce Project Success, Andrew Gross (@mrneathawk), 101 level

Have you ever been frustrated with your involvement in a Salesforce project that seem to derail, despite the high level of technical expertise of the team members?

Don’t be fooled by the term “soft skills” – many times these skills are harder to hone than “hard skills” and are key to success in all types of Salesforce work.

Join me in this presentation as I share my years of experience as a Salesforce admin and consultant, offering valuable insights and practical tips around soft skills to help you not only better understand the needs of your users and business, but guide your project to successful outcomes.

By attending this session, you will learn some tips and tricks on how to focus on soft skills to improve your performance in Salesforce engagements, achieve better outcomes, and differentiate yourself in a competitive job market.

18:00

Official end of the long day. Whether you still have some energy left or not, we will serve beer, wine and soft drinks.

20:00

We need to be out of the building. Will we continue somewhere? Definitely on Saturday & Sunday – check our weekend activities!

10:00

Deep Dive into Dashboard Components, David Carnes (@davidpcarnes3), 101 level

There are eleven types of components to choose from when building a Dashboard. So why do so many of us use the same few over and over, resulting in dull Dashboards?

To help expand your range when creating Dashboards, in this session we’ll step through use cases, gotchas, and best practices of each of the eleven component types and their properties.

Join us to learn what makes Lightning Tables powerful, how to take advantage of Dynamic Gauges, and what’s needed to make Scatter Charts sing!

11:00

Skill Based Routing – The Complete Manual, Mieszko Rożej (@mrozej14), 201 level

A lot of materials about Skill Based Routing are not up to date. And I thought it’s time to change it.

Skill Based Routing is an interesting part of Service Cloud that seems a little difficult for consultants at the beginning of Service Cloud journey.

Let me disenchant it for you and show how easy it is to implement that feature! We will go through all the steps necessary to route your items to the most suitable agent and explore some traps that might be laying there.

12:00

Lunch time

Something typical counting with vegetarians and non-vegetarians as well. Beer (might be) included, as well as something sweet to get you ready for the next BIG thing.

14:00

ChatGPT … How Does it Flow?, Mark Jones (@thisismarkjones), 201 level

Can an AI tool build a Flow matching best practice standards?

If this sentence intrigues you, then this session will be worth checking out.

In it we will ask OpenAI’s ChatGPT tool to put together instructions for building a Flow based on a use case.

We’ll check out the results together and see how it compares to current Flow best practices. You might find the results a little surprising.

14:30

Be kind to your future admin self, Silvia Denaro (@salesforcesilv1) & Nathaniel Sombu (@nsombu), 101 level

When you’re working on Salesforce projects it’s easy to forget about the importance of maintaining your solutions.

In this session you will discover what you should be doing today to ensure that you don’t create headaches for yourself in the future. Your future self will thank you for attending this session and applying these simple tips to your work.

15:30

Coffee break. Tea break. Sweet break. And something salt as well.

16:00

Sales methodology for Salesforce Opportunity, Georgy Avilov (@GeorgyAvilov), 101 level

In short:

I’ll show what is a sales methodology, how does it work in an everyday life and how to reflect it correctly in Salesforce. We’ll see how to setup a sales process and revenue forecast. And let sales department benefit out of it.

And what’s more important – how to avoid common mistakes that will make system heavy and not usable.

Longer:

I’ll tell the audience how to connect sales and Salesforce. And thus design a working system.

Salesforce launch sponsors are often from operations (COO-s and etc). That’s why sales process is often more about operational processing steps rather than sales methodology. That makes Sales Departments consider Sales Cloud as purely administrative tool – damaging Salesforce reputation among Sales.

It makes Salesforce more a pain rather than a value in a longer term prospective. And to fix that afterwards you have to almost make a new launch.

That can be done correctly at the very beginning – I’ll tell how.

16:30

Want to demo like a salesforce solution engineer?, Jasmine Ashley, 101 level

• Are you an implementation consultant looking to take your demos to the next level?
• Do you struggle to showcase the value of a solution to a customer beyond simply meeting their requirements?

In this session, we’ll explore how to transform your demos from a point-and-click demonstration to a strategic demonstration of value, as a solution engineer would do.

We will dive into the key elements of a successful demo that showcases the value of a solution.

We will discuss the importance of understanding the customer’s business goals and how to map solution features and capabilities to those goals.

We’ll also explore how to showcase the solution’s key differentiators and unique value propositions and how to articulate those in a compelling way.

This session will provide implementation consultants with a framework and practical tips for transforming their demos from a point-and-click demonstration to a strategic demonstration of value.

You’ll leave with a better understanding of how to showcase not only the function but also the solution’s value to the customer’s business objectives, and how to create engaging and memorable demos that inspire action.

17:00

Why do you Need to Migrate to Salesforce Flow?, Andrew Cook (@andrew_cook13), 201 level

Flow Builder is the future of Salesforce automation.

Do you have a strategy for your migration? Don’t think you need a strategy? Already have a strategy but not sure if you’ve covered everything?

This session is for you! Using real-life examples we’ll go through everything you need to create a flawless strategy to migrate Workflow Rules and Process Builders to Flow.

From best practices and considerations, to the order of execution and testing, this session will ensure you create a migration framework that avoids technical debt.

The future is now, don’t get left behind.

18:00

Official end of the long day. Whether you still have some energy left or not, we will serve beer, wine and soft drinks.

20:00

We need to be out of the building. Will we continue somewhere? Definitely on Saturday & Sunday – check our weekend activities!

10:00

Introduction to Custom Journey Builder Activities, Orkhan Alakbarli, 201 level

• What is a Custom Activity?
• Benefits and Use Cases
• Connecting to MCE
• Considerations
• Useful Resources
• Let’s discuss!

11:00

Monitoring Automation Performance in Marketing Cloud Engagement, Daniela Vrbkova & Nikolaj Sergienko, 201 level

Present and explain a solution for monitoring the performance of your Automations in MCE using an automated email report (adjustable summary of errored or paused automations) and a Cloud Page dashboard showing more detailed information (with focus on data imports).

Explain on high level how to build such a solution using script and SQL activities, emails and cloud pages to visualize the health of your automations while presenting the benefits of this solution for both MCE users and customers.

12:00

Lunch time

Something typical counting with vegetarians and non-vegetarians as well. Beer (might be) included, as well as something sweet to get you ready for the next BIG thing.

14:00

Marketing Data Enablement Strategies with Data Cloud, Lusine Grigoryan, 201 level

One of the biggest challenges in enterprise organizations is the disconnect of Sales and Marketing Teams when trying to align interactions with the customers. Marketing teams need to know how often Sales Reps are interacting with customers and outcomes in order to personalize marketing campaigns.

The core of the issue lies in sharing the data from CRM to Marketing platform and in many organizations it is a manual process.

Data Cloud gives the opportunity for the marketing teams to access marketing relevant data without having access to CRM or requesting data manually. Correctly configured Data Cloud can give limitless opportunities to create segments based on their personas, interactions from CRM, engagement on emails, on websites, from offline and online events.

Before configuring the data model in Data Cloud, there are few questions to answer:

• What is customer experience on different touchpoint with the company (how data is captured and where is it stored)
• How does the company identifies Sales Qualified Leads and how to nurture them via personalized marketing

Data enablement through Data Platform is giving marketing teams the opportunity to have access to the customer data and create a solid foundation for personalized marketing campaigns.

14:30

Real-time communication with Account Engagement (Pardot). Marketers meet developers, Kristína Tyrlíková & Marek Tyrlík, 201 level

What are the Benefits and costs of real-time communication built with Marketing Cloud Account Engagement (ex Pardot)?

Is Account Engagement the tool of choice when it comes to real-time communication and interaction with your clients?

In this session, we will take a closer look at 1:1 personalized communication to build with the help of APEX, flows, and of course Account Engagement.

The session will cover a description of the solution, specific use cases, learnings from such implementations, and well as the obstacles and limitations you can face once using it from the point of marketing and development.

Do not worry we are not talking about a solution that requires lots of months to build and a big team effort.

The session is designed for both marketers and developers whereas the solution needs a deep understanding of both worlds. We will speak about marketing and demonstrate the code as well.

15:30

Coffee break. Tea break. Sweet break. And something salt as well.

17:00

Supercharge Salesforce Marketing Cloud: The Ultimate Apps Guide, Cyril Louis (@cyril_louis) & Juliette Hunkeler, 101 level

It’s official: Salesforce Marketing Cloud is the #1 Marketing Platform!*

But being #1 is not being perfect…

And you are right by asking how you could increase the capabilities of Marketing Cloud?!

So let’s kick this out and see how to easily extend the power of Salesforce Marketing Cloud 🙂

In this session, you will discover a selection of solutions

• AppExchange apps or external solutions
• that integrate with Marketing Cloud to leverage the power of your platform.

* based on research publications from IDC, Gartner and Forrester

18:00

Official end of the long day. Whether you still have some energy left or not, we will serve beer, wine and soft drinks.

20:00

We need to be out of the building. Will we continue somewhere? Definitely on Saturday & Sunday – check our weekend activities!

10:00

How we should include Devops Center to get happy developers?, David Fernandez Rivero (@dfnezr), 201 level

Including DevOps center in Salesforce development process can benefit both admins and developers by streamlining workflows, fostering collaboration, improving quality, and providing better visibility into the development process.

The whole DevOps process includes automated testing and deployment, which can reduce the time it takes to release new features and functionality, while also improving the quality of the final product.

By fostering a culture of collaboration and communication, DevOps can break down silos and encourage admins and developers to work more effectively together.

Automation and standardisation can also help to streamline workflows and reduce the amount of time spent on technical tasks, allowing admins and developers to focus on more important work.

By working more efficiently and effectively, admins and developers can deliver better results in less time, while also improving the overall quality and reliability of their work.

11:00

5 key ideas for robust and flexible REST API integrations with Apex, Lucian Mihai Ciobanu (@lucian_ciobanu), 201 level

Building a REST API integration in Apex can be both exciting and challenging.

Done right, and you have a reliable integration that is easy to debug and maintain.

We will go over 5 simple but powerful ideas (with examples) that will help you architect and build a robust integration with any external REST API and improve your apex development game.

11:30

Streamline Your Integration with Salesforce’s Composite API: A Consultant’s Guide, Július Hudák, 201 level

As Salesforce experts, you know that effective integration is critical to your clients’ success. That’s why we’re excited to invite you to our session on Salesforce’s Composite API, a powerful tool that can help you streamline your integration processes and create value for your clients.

In this session, you’ll learn how to master the Composite API and simplify data processing. You’ll see how the Composite API can be used to handle complex data structures and manage multiple requests in a single API call.

But that’s not all – you’ll also learn how to create comprehensive documentation for Salesforce developers. With already prepared Composite API requests, you’ll be able to streamline your integration processes even further, leaving your mark on any project you work on and bringing even more value as a consultant.

By attending this session, you’ll gain the knowledge and tools needed to become a Salesforce integration expert as a consultant and create value for your clients.

We look forward to sharing our expertise on the Composite API with you and answering any questions you may have.

12:00

Lunch time

Something typical counting with vegetarians and non-vegetarians as well. Beer (might be) included, as well as something sweet to get you ready for the next BIG thing.

14:00

Push Upgrades, The last mile of Salesforce DevOps, Manuel Moya, 201 level

Did you know that the traditional Salesforce DevOps cycle is missing one step?

In this session, we will cover the reason why Push Upgrades are a key factor to consider for most ISV vendors, how to make it part of the Application Lifecycle Management, and what are the best way to make use of the technology, from using the standard to the advantages of creating of a custom solution on top of it.

14:30

Publish your app on AppExchange – It is hell or fun?, Martin Vágner, 101 level

How to publish your application on AppExchange? What all you must do? (Package, company information, marketing materials, etc)

How much does it cost? It is bureaucratic hell and or it’s fun? Or both?

Let’s check publication process from scratch to successful end!

15:00

Report & Dashboard REST API : Get your report accessible anywhere !, Romain Quijal, 101 level

I will introduce Report & Dashboard REST API and explain how that help to give an access to user on record Page.

LWC & Apex Class that can let you access to any report, let user filter data on the fly. Add Specific column for specific user ? Add group by, filter, column?

15:30

Coffee break. Tea break. Sweet break. And something salt as well.

16:00

Black Hat Session: Exploring and Exploiting Aura based Experiences, Christian Szandor Knapp (@ch_sz_knapp), 401 level

An Aura based Experience Cloud, if misconfigured, can be used to mass download all data that the Public Guest Site User can access.

If you know how to ask, the Experience Site will also tell you which Apex methods are available and what their properties are – even if the Apex method is not actually used on the site.

You can execute the Apex method, too, and get all its response data.

Put on your black hat for this session and learn how a few lines of code are enough to scan any Aura Experiences Site for weaknesses, extract all the data, and call Apex.

16:30

Easy, Scalable, and Efficient Apex Data Transforms with DataWeave – Let’s get Started, Todd Halfpenny (@toddhalfpenny), 201 level

DataWeave in Apex uses Mulesoft’s DataWeave library to read and parse data from one format, transform it, and export it to another.

The use of DataWeave can make data transformation easier to code, more scalable, and efficient.

Join Todd as he introduces us to DataWeave in Apex and helps us get started with it as he takes us on a journey through its use, its tooling, and its features through some easy-to-follow examples.

DataWeave is currently in Beta and is due to go GA (safe harbour) in the Summer 23 release.

17:00

Taking control of your queries with GraphQL, Alba Rivas (@albasfdc), 201 level

GraphQL is a database query language and an API runtime that allows you to work with exactly the data that you need, and no more.

With GraphQL the number of database operations is reduced, as you’re able to work with several data sources in the same API call.

This means the number of endpoints needed is reduced, and APIs become faster, more flexible and more developer-friendly.

In this session we’ll talk about all these benefits, exploring the new Salesforce GraphQL API.

18:00

Official end of the long day. Whether you still have some energy left or not, we will serve beer, wine and soft drinks.

20:00

We need to be out of the building. Will we continue somewhere? Definitely on Saturday & Sunday – check our weekend activities!

10:00

The Art of Discovery – Why Requirements Matter, Pallavi Agarwal (@palluags), 401 level

Requirements are the key to a successful implementation and yet so many forget to get the detailed requirements.

In this session, we discuss the what, why, who, of requirements gathering and why its one of the critical parts of a successful implementation.

We will focus on different aspects of discovery, requirements gathering, users and use cases and walk through it together to get a clear understanding of why the focus should be on the business and the users.

11:00

How do you know you’re solving the right problem? Design Thinking for Salesforce builds, Katka Vokrinkova (@katkavokrinkova) & Angela Conway, 101 level

Have you ever executed a pristine Flow or pulled together a beautiful Dashboard, only to realise that it’s not actually what users needed and isn’t solving their problems?

As Salesforce admins, developers, architects and more – we are a community of expert problem solvers. But, how do we make sure we’re solving the right problem in the first place?

This interactive workshop session will coach attendees through a tried and tested Design Thinking technique called “How Might We..?”, which helps Salesforce Trailblazers in all roles to channel their amazing skillsets towards the most important problems to solve – ultimately making their Salesforce builds all the more impactful.

12:00

Lunch time

Something typical counting with vegetarians and non-vegetarians as well. Beer (might be) included, as well as something sweet to get you ready for the next BIG thing.

14:00

Top 5 Tinder secrets of being the most ‘Desirable’ Salesforce consultant no one tells you!, Pei Mun Lim (@onthepeiroll), 101 level

How do you become the confident consultant? The consummate professional that everybody wants on their project?

This is the person where:

• Clients request for them by name.
• Project Managers will not kick off the project until the consultant rolls off the previous project or becomes available.
• Other consultants go “”YES!!”” and do a fist pump when they hear who’s joining their team.

Join us in this highly engaging and interactive session as we discover the 5 secrets to become That Consultant!

14:30

How to Successfully Implement Revenue Cloud & What CPQ Certification May Not Teach You, Michaela Tomaskova, 101 level

Salesforce’s Revenue Cloud platform is crucial for businesses seeking revenue growth and sales process efficiency.

While CPQ certification provides technical preparation for this platform, it is not enough to guarantee a successful implementation.

This presentation will discuss key components for implementing Revenue Cloud, including defining a sustainable product catalogue, mapping the sales process, customising the CPQ Data Model, and considering recurring revenue options.

Attendees will gain valuable insights and tips (beyond the technical know-how) for implementing Revenue Cloud successfully and effectively.

15:00

Salesforce Forecasting: Evolution, Implementation and Best Practices, Christine Marshall (@chrisiemarshall), 201 level

Salesforce Forecasting is evolving for tomorrow, evolving for the future, and evolving for the next generation of sales leadership.

This often underutilized feature has undergone a transformation over the past few releases to reveal a slick, modern interface and a host of new functionality, propelling forecasting into the spotlight.

Join this session to discover the latest enhancements, considerations and implementation best practices.

15:30

Coffee break. Tea break. Sweet break. And something salt as well.

16:00

User adoption: The holy grail of change management, Andre van Kampen (@andrekampen), 201 level

No matter the size or age of your company, a comprehensive approach to user adoption and all its facets is crucial.

In his interactive session, Andre will show you how to address common problems in the 3 pillars of user adoption: tooling, process and behaviour.

There will also be tips and tricks on how to:

• Develop your own 6-step-approach to improve user adoption
• Get your data squeaky clean, using a process framework
• Finally get the ROI you’ve been expecting

16:30

The minimum-profile approach – the modern way to design an efficient security model, Milen Kisov, 201 level

Salesforce functionality has evolved immensely over the last years, yet not enough attention has been paid to the way we manage Salesforce’s security and the core principles that everyone should follow.

Join me in this session where we’ll take a step back and look at the evolution of the Salesforce security features. We’ll discuss the issues with having multiple profiles, how complex security requirements can be met using the minimum-profile approach, and what its benefits and limitations are.

17:00

Giving Back: How to Volunteer Your Salesforce Skills and Make a Difference, Antone Kom, 101 level

Volunteering your time and skills to help non-profit organizations with Salesforce can be a rewarding experience.

In this presentation, we will explore how you can volunteer your Salesforce skills to support non-profits in their missions and maximize their impact using Salesforce. We will share some tips on how to find and get involved with non-profit organizations that use Salesforce and the benefits of volunteering.

In addition, we will highlight some of the ways in which Salesforce can help non-profits with fundraising, donor management, program management, and volunteer engagement and how Nonprofit Cloud differs from “standard” Salesforce.

We will also review which skills are needed as a volunteer for a non-profit Salesforce implementation.

This presentation will be helpful for anyone interested in leveraging their Salesforce skills to make a positive impact.

18:00

Official end of the long day. Whether you still have some energy left or not, we will serve beer, wine and soft drinks.

20:00

We need to be out of the building. Will we continue somewhere? Definitely on Saturday & Sunday – check our weekend activities!