Setup your Marketing Cloud and Google Analytics Connection the way you need, Jan Spacir, 201 level
This presentation aims to empower marketing professionals, administrators, and analysts with practical insights into setting up and optimizing the connection between Salesforce Marketing Cloud and Google Analytics.
I will delve into the intricacies of this integration, offering valuable tips and best practices to unlock the full potential of these powerful platforms.
Attendees can expect to gain a comprehensive understanding of the key considerations when setting up and configuring the connection between Marketing Cloud and Google Analytics.
From aligning tracking parameters to leveraging custom dimensions, I will share real-world scenarios and solutions to common challenges, ensuring a smooth and efficient integration process.
The session will explore advanced analytics techniques that leverage the combined strengths of Marketing Cloud and Google Analytics, providing a holistic view of customer interactions across various touchpoints. Discover how to harness the power of data-driven insights to refine marketing strategies, enhance customer engagement, and drive measurable results.