More Than a Training Plan: How Admins Drive Real Organizational Change, Justyna Krajewska & Marie van Roekel
Every Salesforce Admin has been there: you build a flawless solution, the automation is elegant, and the fields are perfectly mapped—yet, six weeks later, adoption is stagnant and users are still tracking data in “shadow” spreadsheets. The missing ingredient? Organizational Change Management (OCM).
In this session, we’re moving past the myth that a single training deck and a “Welcome to Salesforce” email constitute a rollout strategy. We will dive into why OCM is a foundational technical skill, equal in importance to Flow or Data Modeling. You’ll walk away with a practical toolkit to navigate the “people side” of your implementation, regardless of your project’s scale.
Summary: The majority of digital transformations fail, often due to a lack of executive support and user resistance. To drive real change, admins should use models like Kotter’s 8-Step plan to create urgency, enlist volunteers, and focus on winning “hearts and minds” through early engagement and quick wins