Quick break. The quickest will be able to grab another tea & coffee, visit sponsors to get additional stamps to the collection for the raffle at the end of the day. And quick chat with friends before each of you will run into different room.
10:00
Get AI Associate Certified
It cannot be simpler:
- you let us know that you want to do that;
- you’ll study;
- you’ll bring your computer, which can run WebAssessor Safe Browser;
- you’ll bring your government ID;
- Salesforce’ll provide vouchers;
- you’ll pass.
10:00, Klub C
Intricacies of data access – How can I make them see it?, Svata Sejkora (@SvataSejkora), 201 level
Have you ever struggled with figuring out how to share certain data to your internal users or to your external users in the most simple way? Have you ever wondered what are the capabilities of the platform both point and click and code based and what are their limitations?
If that is the case, or you are trying to understand the platform, this session is perfect for you. We will go through known, less known, and fringe options how to share data on our beloved platform.
As I love interactive session (and believe you too) we will start with a business requirement. Then, we will have 45s to name the Salesforce feature, best suited for the job. Afterwards, I’ll guide you through the “best” solution (a subjective one) and explain it fully, providing details why I believe it is the best one.
Hold your breath, as there is enough features for full 50 minutes session.
To mention few we will go through:
- Sharing Set
- Sharing Group
- Account Relationship
- ACR
- Apex Sharing
10:00, Klub B
Maximizing Data Security with Salesforce Event Monitoring and Analytics, Akram Faris & Loutfi Aliluch, 201 level
In today’s digital landscape, safeguarding sensitive data is paramount for any organization. In this presentation, we will delve into the comprehensive capabilities of Salesforce Event Monitoring to monitor, prevent, and mitigate threats to sensitive data. We will explore the various facets of event monitoring, including its integration with event monitoring analytics and setup audit trail data, providing invaluable insights into user and organizational behavior.
Furthermore, we will showcase the event monitoring app—a built-in solution within Salesforce designed for effortless exploration of monitoring data. With its intuitive interface, prebuilt dashboards, and datasets, attendees will discover how easy it is to identify suspicious behavior, analyze page performance, and enhance user adoption.
Attendees will gain practical knowledge on setting up the event monitoring app and leveraging its features effectively. Through a quick demo, we will illustrate how organizations can harness the power of Salesforce Event Monitoring and Analytics to fortify their data security measures and ensure compliance with regulatory standards. Join us to empower your organization with proactive data protection strategies.
10:00, Klub E
a REST call, a Wired adapter and Graphql walks into a bar…, David Fernandez Rivero (@DFdezR), 201 level
Brace yourselves for a data-driven session where a REST call, a Wired Adapter, and GraphQL hilariously waltz into a bar. With Salesforce offering more tools than a handyman’s toolbox, choosing the right data retrieval method can feel like trying to pick the right flavor in an ice cream shop with too many choices. Join me as we decipher the punchlines to when, where, and why to opt for each method, making your processes more efficient and secure. By the end, you’ll not only have a good laugh but also know which best practices to follow, ensuring your data-fetching journey is both entertaining and enlightening.
Don’t miss the chance to discover the comedy gold hidden in the realm of Salesforce data retrieval!
10:00, Klub D
Tips and tricks for SSJS Development, Filip Boštík, 201 level
Discover practical insights into Salesforce Marketing Cloud development, specifically focusing on Server-Side JavaScript (SSJS). In this session, I’ll share tips and tricks to improve efficiency, code quality and security. Join me as we explore a set of tools, both within SFMC and in Visual Studio Code, designed to enhance your development experience. Let’s dive into the world of SSJS together and uncover ways to streamline and elevate your coding practices.
10:00, Klub A
SOQL 201 for Admins & Developers: Slice & Dice Your Org’s Data With Aggregate Queries, Neil Hohmann, 201 level
Already know how to write a basic SOQL query? Great! But what about an *aggregate* SOQL query? You know, the kind that uses aggregate functions like COUNT & MAX along with GROUP BY and HAVING clauses? No? Well, get ready to learn how to slice & dice your org’s data right inside your own dev console. From finding duplicate records to prototyping summary & matrix reports, learn the ins and outs of aggregate queries during this fast-paced but admin-friendly session on advanced SOQL concepts.
11:00, Klub E
Maximizing Collaboration: Managing Slack Channels with Salesforce Flow, Aaron Crear (@AaronCrear), 201 level
Unlock the full potential of Slack and Salesforce by seamlessly integrating them through Flow automation. In this interactive demonstration, discover how to leverage Flow to create, manage, and optimize Slack channels for enhanced project management efficiency. Learn step-by-step procedures to dynamically create channels, add members, distribute messages, and archive channels—all triggered by Salesforce records. Gain practical insights and real-world examples to streamline communication and collaboration, empowering your teams to achieve greater productivity and success.
11:00, Klub A
Customer Journey Mapping: The Secret Sauce for Salesforce Success, Sarah Kelleher (@SarahKllhr), 101 level
Customer Journey Mapping aligns teams, promotes innovation, focuses strategy and defines objectives. What’s not to love? This session will explore why this is such a powerful tool and how businesses can use it to their advantage.
When you’re in the depths of a Salesforce project or busy managing day-to-day admin, it’s easy to forget that the customer should be at the heart of your strategy. If you’re not seeing ROI from Salesforce, struggling with adoption, missing your quarterly targets or lacking alignment in your teams, Customer Journey Mapping might just be your golden ticket. Taking a step away and bringing it all back to the customer can breathe life back into your org and revitalise your teams.
11:00, Klub D
Uncovering the Hidden Power of Browser Extensions for SFMC, Dmitrii Averin & Felipe Romero, 201 level
As digital marketing continues to evolve, the need for innovative tools to streamline processes and enhance user experiences becomes increasingly evident. Browser extensions offer a unique opportunity to bridge the gap between the Marketing Cloud platform and users’ browsing environments. Through a comprehensive analysis of Marketing Cloud integrations and tools, this study aims to uncover the untapped potential of browser extensions in optimizing marketing strategies, improving data analytics, and fostering customer engagement.