Getting started with Loyalty Cloud, Oleg Mastriukov
Have you ever heard of Loyalty Cloud? If not, you’re not alone, but “63% of high-performing marketers are already using loyalty program platforms” — State of Marketing Report, Salesforce Research.
Loyalty Cloud is a relatively new and dynamic Salesforce offering that empowers you to manage loyalty campaigns effectively. Beyond its robust data model, it brings powerful but not well-known features, such as the Data Processing Engine.
In this session, drawing on my hands-on implementation experience, I’ll introduce you to the basics of Loyalty Cloud and explore practical use cases that showcase its capabilities.