Are You Underusing CRM Analytics? How to Architect It for Maximum Impact, Jiri Dvorak
Did you know that your Salesforce license might already include access to a powerful BI tool? CRM Analytics is often bundled with other products, yet many organisations underutilise it—or worse, don’t even realise they have it. This session will demystify CRM Analytics and show you how to architect a scalable and efficient data preparation process to unlock real business insights. Learn best practices for designing data prep recipes, optimising performance, and implementing governance strategies. Whether new to CRM Analytics or looking to maximise its value, this session will help you transform untapped potential into actionable intelligence.