• 2026-05-29   |‎ ‎ ‎ 8:00 AM - 7:00 PM
  • Venue: Grandior Hotel Prague
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CzechDreamin is the oldest Salesforce community event in Central Europe, bringing together over 450 attendees from across region and beyond.…

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Program Schedule

8:00

The doors will open. Coffee & tea ready to put you up to speed, you already had your breakfast at home or in the hotel. Time for catch-up with friends or get a new friends.

Swags for the quickest, sponsors full of energy as well.


8:59

Everyone ready for the welcome words, already seated in the main room. We cannot wait to see you and have a selfie with you.


John Belo

9:50

Keynote, John Belo

If you’re looking for a session that goes beyond buzzwords and into the real craft of product management, this is one you shouldn’t miss.

Expect an honest, experience-driven perspective on product management, focusing on the reality of ideating, building, launching and scaling enterprise-grade products such as DX Inspector and the next-generation DevOps Center and embedding them deeply into the Salesforce platform… and overcoming many challenges along the way!


Leanne and Kristyna

10:30, Aplaus

Newbies Meetup: Find Your CzechDreamin’ Buddy, Kristyna Turner, Leanne Botwright

First time at CzechDreamin’? New to the Trailblazer Community? Join us for a welcoming meetup designed to help you connect, belong, and make the most of your community event experience!

In this session, we’ll help you find a buddy to explore the event with, making it easier to navigate sessions, ask questions, and build meaningful connections. Whether you’re looking for mentorship, want to actively participate in the community, or simply want a friendly face to grab coffee with between sessions, this is your place to start.


Philippe Ozil

10:30, Forum

Agentforce Vibes Workshop, Philippe Ozil

Join this 1.5 hours expert-led hands-on workshop to learn about Agentforce Vibes. We’ll go beyond basic prompting with advanced features and use cases like securing a code base, building custom rules and workflows, connecting with custom MCP tools and more.

All you need to participate is to bring your laptop. Limited to 42 people.


10:30, Euforie

Kickstart Your Career With Mentorship Speed Friending, Melissa Hill Dees

Are you looking to grow or ready to guide? Join this fast-paced, 25-minute event where we bypass awkward networking for instant, meaningful connections.

Facilitated by an experienced mentor, this is a structured game that delivers a high-value network without the high-pressure commitment. We start with a fun, movement-based icebreaker to break down barriers, then dive into low-stakes 3-minute conversation rounds. We foster a safe space for all questions, emphasizing that peer-to-peer connections are often as powerful as finding a formal mentor.

The goal is simple: meet multiple Trailblazers, sense a potential match, and exchange contacts discreetly via a simple badge-scanning system. Attendees choose their follow-up (one 30-minute chat or longer mentorship) after the session, ensuring a no-pressure environment. Plus, every participant leaves with an exclusive list of experienced Trailblazers available for a 30-minute virtual chat.


Beech Horn

11:00, Aplaus

10 MuleSoft DevOps Practices Every CloudHub 2.0 Developer Needs to Know, Beech Horn

Discover ten essential MuleSoft DevOps practices for CloudHub 2.0 that improve observability, resilience, and Salesforce integration readiness.

This session covers implementing Kubernetes-style health endpoints, securing properties with HSM encryption, MDC logging, circuit breakers, API governance, and GitHub Actions CI/CD pipelines. You’ll also learn how to prepare your APIs for Salesforce API Catalog using OpenAPI and required tagging.

Key takeaways:

  • Implement /alive and /ready health monitoring
  • Secure secrets using protected runtime properties
  • Transition to OpenAPI for Salesforce API Catalog
  • Automate deployments with modern CI/CD practices

Robert Sösemann

11:00, Dialog

Agentic now – Tipps and Tricks to make the best of Agentforce, Robert Sösemann

AgentForce is evolving fast—but you don’t need to wait for perfection to start delivering impact. After nearly two years of building real AgentForce solutions in production environments, I’ve collected a set of practical patterns, workarounds, and habits that consistently make AgentForce projects succeed.

In this session, I’ll share concrete tips you can apply immediately: how to get reliable behavior out of agents, how to avoid common sources of hallucinations, how to structure skills and prompts for predictability, and how to test and monitor agents as they become smarter and more autonomous.

We’ll look at both where AgentForce shines today and where you still need to be creative—always with a clear view on how the platform is rapidly maturing. This will be an experience-based walkthrough of what really works, what to avoid, and how to build useful AgentForce capabilities right now.


11:00, Bravo

One Data, One Journey: Sales, Service & Marketing Unite, Olga Shirokova, Timo Pouw

Join us for a deep dive into what happens when Sales, Service, and Marketing Cloud actually live together on Core.

We’re getting practical with real use cases: see how to orchestrate cross-cloud processes using Flows, manage WhatsApp conversations without switching tabs, and use Data Cloud to turn messy data into actual insights. With a sprinkle of agentforce. It’s one instance, one journey, and a whole lot less clicking.


Marin Niehues

11:00, Ceremony

Congratulations, you are agile. Your product is still late, Marin Niehues

Agile was supposed to fix everything.

Better Products, Better Teams, Happier Customers and in the end: better revenue.

Now you are agile… and yet:
Your product is still late. Still not what the customer asked for. Still somehow worse than last quarter.

Companies keep burning millions on agile transformations that never end. Teams drown in meetings, rituals and ticket admin. Leadership still doesn’t know what’s going on, they just use different words for the same confusion.

Scrum, SAFe, Kanban, LeSS: All these Frameworks were meant to be tools, not religions. But somewhere along the way, organizations stopped solving problems and started worshiping the process itself.

I’ve watched teams debate backlog grooming for two hours without fixing a single user issue. I’ve seen leadership measure velocity like it’s revenue. And I’ve seen brilliant teams suffocated by agile ceremonies instead of being supported by a structure that helps them deliver.

But if your organization is dysfunctional at its core, an agile framework won’t save you. Customers don’t care what framework you use. They care whether you solve their problems.

This session shows you how to strip Agile back down to what actually matters: solving customer problems and being able to react to the market, all while having a great time building a great product. Because you don’t need Scrum. You need to ship a working product.


Hanna Nimchuk

11:00, Euforie

The 5 Marketing Cloud Engagement Mistakes You Don’t Know You’re Making (Yet!), Hanna Nimchuk

After working hands-on with multiple Marketing Cloud Engagement instances, I’ve seen the same mistakes repeated again and again—and I’ve made some of them myself! This session covers the five most common and costly MCE setup mistakes, from governance gaps and naming chaos to data model decisions that quietly hurt performance. You’ll learn how to spot these hidden technical debt traps early and fix them before they turn into expensive rebuilds.


Eva Chýleová

11:30, Euforie

Emailing Setup and Governance in Large Corporate Environment, Eva Chýleová

We solved challenges such as Content Builder architecture that enables flexible content updates across 500+ running Journeys without user intervention. Or how to keep governance and ensure brand consistency over 2mio monthly sent emails by over 100 SFMC users. Therefore e.g. shared components, dynamic headers and footers and Content Builder Approvals were the right patterns.


12:00, Aplaus

Fault Paths: I Avoided Them, Now I Report On Them, Aaron Crear

For the longest time I intentionally did not use Fault Paths in Flows. I saw this as unecessary as I was already getting the failure emails. I thought, why add something else? Until one day I had to show and justify to a client just how many failures their legacy automations were throwing. I came up with a simple, effective solution using Fault Paths, a Custom Object and Reports to track and show failures clearly.


Łukasz Waszkiewicz

12:00, Dialog

Build It Right: Salesforce Architecture Tips Every Team Should Know, Łukasz Waszkiewicz

Learn how to architect Salesforce solutions the right way—using platform-native capabilities, scalable data models, secure sharing models, and efficient automation design. This guide breaks down the essential patterns, guardrails, and best practices every Salesforce team should follow to ensure performance, maintainability, and long-term org health.


Kedar Budukh

12:00, Forum

Developer’s Dilemma: OmniScript vs. Salesforce Flow – A Deep-Dive on When, Why, and How to Choose, Kedar Budukh

As Salesforce continues to unify and evolve its automation capabilities, professionals are often faced with a critical decision: Should I use Salesforce Flow or OmniScript?

This technical session offers a comprehensive, expert-led comparison of two of Salesforce’s most powerful process automation tools—OmniScript, a key component of the OmniStudio suite (originally Vlocity), and Salesforce Flow, which has matured into a versatile platform-native solution capable of handling everything from screen interactions to complex orchestrations and API integrations.

We’ll explore:

  • The architectural differences between Flow and OmniScript
  • Strengths and limitations in use cases such as:
  • Guided user interactions
  • API-based integrations
  • Multi-step business processes
  • Data transformations and conditional logic
  • How OmniScript leverages DataRaptors, Integration Procedures, and FlexCards
  • How Salesforce Flow handles UI, orchestration, data manipulation, and extensibility
  • Real-world guidance on when to choose OmniScript vs. Flow, with practical examples
  • A decision framework for architects and developers during implementation planning

Whether you’re working on B2C industries, Comms/Media projects, OmniStudio-heavy solutions, or standard Force.com platform builds, this session will give you a clear, practical roadmap to make the right tool choices – based on performance, complexity, and maintainability.

This is not just a comparison – it’s a strategic guide to designing smarter, faster, and more scalable solutions on the Salesforce platform.


12:00, Bravo

AI Agent: Promise vs. Reality – ROI and Lessons Learned, Yosra Saidani & Jim Stukas

What really happens when you deploy an AI-powered agent with Agentforce? In this session, we’ll share honest and practical feedback from real-world deployments — what works, what doesn’t, and why. Expect key figures, concrete examples, and actionable insights to help you succeed in your own AI projects.


12:00, Ceremony

AI Says Yes, But Should You? Critical Thinking in Project Delivery, Pei Mun Lim

AI built it. Should you deploy it? The critical questions aren’t “does it work?” but “is it well-architected?” Learn to evaluate AI-generated solutions through Salesforce’s Trusted/Easy/Adaptable framework: Does it protect stakeholders? Deliver value sustainably? Evolve with business needs? See real failures where AI created functional disasters, and develop the critical thinking patterns that catch architectural problems before production.


David Svačina

12:00, Euforie

Comprehensive Journey & Data Monitoring, David Svačina

Would you like to have a clearer picture of what’s happening in your Marketing Cloud Engagement instance? This session presents a solution developed for a client with 100+ users, 500+ active journeys, and 1,000+ profile attributes updated daily. In Journey Monitoring, users can track overall performance of their journeys and activities, as well as identify any issues that occur. In Data Load Monitoring, users can see when their data was updated, while administrators gain deeper insights into volumes, trends, and anomalies. Designed for both technical and non-technical audiences, this session offers a practical user perspective alongside an explanation of the underlying mechanics.


12:30

Lunch time

Something typical counting with vegetarians and non-vegetarians as well. Beer (might be) included, as well as something sweet to get you ready for the next BIG thing.


13:40, Forum

Migrate from CPQ to Revenue Cloud – Is It the Right Time?, George Avilov & Oleg Mastriukov

Salesforce has announced the end of CPQ sales – but what does this really mean for customers today and tomorrow? Is Revenue Cloud a natural evolution, or an expensive detour taken too early?

In this session, we’ll break down the CPQ sunset timeline (end of sales, end of support, and what comes next) and compare CPQ and Revenue Cloud from a practical, implementation-level perspective. We’ll explore key functional differences, pricing model implications, and the real benefits – and trade-offs – of moving to Revenue Cloud.

Based on our experience, we’ll help you answer the critical question: who should start migrating now, who can safely wait, and who should think twice before making the move.


Vicki Moritz-Henry

13:40, Ceremony

The Data Cloud Guide for Marketers, Vicki Moritz-Henry

Data Cloud is all the hype and is meant to be the magic fix to your marketing systems, but for most teams, Marketing Cloud Engagement is still where the magic actually happens.

This session is a look into the architecture behind a successful Data Cloud and Marketing Cloud Engagement implementation. We’ll walk through practical architecture patterns, show how data moves, and call out the decisions that quietly make (or break) activation.

We’ll cover: – Where Marketing Cloud Engagement sits in a Data Cloud-led architecture – The surprising role that Marketing Cloud Connect still plays – Identity, data modeling, and activation trade-offs marketers feel every day – How to avoid sync sprawl, duplicated logic, and “why is this segment wrong?” moments We’ll also look at how these patterns set you up to start testing and shifting towards the agentic world of Marketing Cloud Next. No hype. Just clear architecture, honest trade-offs, and marketing systems that behave the way you expect them to.


Daniel Gorton

13:40, Euforie

Delivering Empathetic and Joyful User Experiences, Daniel Gorton

Users deserve the best experiences to be productive with the fewest clicks possible, to make informed decisions with actionable data, and to focus on their unique talents for making a difference! Together we will explore practical ways to include and delight users on their journeys with learning and using Salesforce. By being inclusive and intentional with change management, we can empower users throughout the strategy, design, building, training, and ongoing evolution of their Salesforce platform. Let’s also consider how to apply the benefits of empathy, features within Salesforce, and ongoing feedback with our users to add joy and value!


Tomas Hnizdil

13:40, Aplaus

Discover before you build: Matching client expectations with Salesforce reality, Tomas Hnizdil

How many times has your Salesforce project reached a point where someone says, “I wish I knew this before”? While this often causes disappointment, Salesforce is rarely the problem, misaligned expectations not matching the platform reality usually are. This session focuses on embracing Salesforce’s strengths and constraints early during discovery and using them to set realistic expectations. Whether you are a consultant, architect, or sponsor planning a large Salesforce initiative, come to hear real-world lessons and mistakes from the field, so you can spot them early and avoid repeating them.


Evan Ponter

13:40, Dialog

How I Solved It: Advanced Analytics To Break Through Dashboard Limitations, Evan Ponter

Salesforce Dashboards provide a ton of functionality – but they still have their limits. What if you need more control over the filters you apply to your results? What if you wanted granular control over which components were displayed? What if some of your components should ignore certain filters? This session will dissect every aspect of recreating each function of a standard Salesforce Dashboard using standalone standard components on a Lightning App page in order to address the specific needs of data analysis. No paid products are at play here – this solution can be implemented in any Salesforce org. Come learn how this solution can open up a world of analytical possibilities.


13:40, Bravo

More Than a Training Plan: How Admins Drive Real Organizational Change, Justyna Krajewska & Marie van Roekel

Every Salesforce Admin has been there: you build a flawless solution, the automation is elegant, and the fields are perfectly mapped—yet, six weeks later, adoption is stagnant and users are still tracking data in “shadow” spreadsheets. The missing ingredient? Organizational Change Management (OCM).
In this session, we’re moving past the myth that a single training deck and a “Welcome to Salesforce” email constitute a rollout strategy. We will dive into why OCM is a foundational technical skill, equal in importance to Flow or Data Modeling. You’ll walk away with a practical toolkit to navigate the “people side” of your implementation, regardless of your project’s scale.


Matt Meyers

14:10, Ceremony

What to Do in the First 24 Hours After a Salesforce Data Breach, Matt Meyers

It is not a question of whether your Salesforce org will be breached, but when. In 2025, connected app compromises exposed 960+ orgs and most teams had no playbook for what came next. This session delivers a technical breakdown of breach response covering blast radius assessment across connected apps and OAuth tokens, executing token revocation and credential rotation without breaking production integrations, and preserving forensic evidence while coordinating stakeholders under pressure. You will leave with a complete breach-to-recovery response plan covering every critical decision from the moment you discover a compromise to the moment your org is back in production.


Filip Boštík

14:10, Aplaus

Custom Content Blocks – AI included!, Filip Bostik

Learn how to develop custom content blocks for Salesforce Marketing Cloud Engagement, hidden but somewhat unappreciated way of making email development more user friendly. Purely in Cloud Pages with integration to AI tools for content generation.


Jasmine Ashley

14:40, Ceremony

10 Salesforce Decisions That Will Cost You Later — And How to Audit Them Now, Jasmine Ashley

Many costly Salesforce issues don’t start with code — they start with small design decisions. In this practical session, we’ll examine 10 overlooked choices in data modelling, automation structure, permissions, and scope that quietly create instability. You’ll leave with a simple self-audit framework, risk indicators to watch for, and practical guardrails to strengthen long-term sustainability before rework becomes inevitable.


Milan Bolland

14:40, Euforie

Beyond the ‘Next’-Button: Designing Dynamic & Interactive Screen Flows, Milan Bolland

Most Screen Flows are designed as linear wizards: a rigid sequence of “Next, Next, Finish.” But real work isn’t linear. Users need the flexibility to jump between tasks—like editing a specific Quote Line Item, then updating a Discount, without losing their place.

In this session, we will break the “Next” button habit. We will learn how to design “Flow Dashboards”—single-screen command centers that act like mini-apps.

We will explore the “Hub and Spoke” navigation pattern, using buttons and datatables to launch specific actions and return the user exactly where they left off. Stop building rigid wizards and start building interactive, non-linear experiences that your users will actually enjoy.


Michał Bajdek

14:40, Aplaus

LWC Architecture for Enterprise Apps: Patterns That Scale Beyond a Single Component, Michał Bajdek

Building one LWC component is easy. Building an enterprise application with 50+ components that communicate, share state, and remain maintainable across multiple teams – that’s where things get interesting.

As a Salesforce Architect working on large-scale implementations, I’ve seen LWC projects start clean and gradually turn into an unmaintainable mess. The problem is rarely the framework itself – it’s the lack of architectural decisions made early on.

In this session, I’ll share the patterns and principles that separate a collection of components from a real enterprise frontend:

  • Communication patterns decision tree: When to use events, LMS, props, or a custom pub/sub – and why most teams pick wrong
  • State management strategies: How to handle shared state without turning every component into a spaghetti of @wire and imperative calls
  • Service layer in LWC: Abstracting Apex calls so your components don’t become tightly coupled to backend implementation
  • Component composition: Building truly reusable components vs the “reusable” components nobody actually reuses
  • Error handling architecture: A unified approach instead of try-catch chaos scattered across 50 components
  • Performance at scale: Lazy loading, caching strategies, and render cycle optimization for data-heavy UIs
  • Testing strategy: Unit testing LWC with Jest in a way that actually catches bugs, not just inflates coverage numbers

Each pattern comes with real code examples and a clear “when to use / when to avoid” guide.

I’ll also cover common mistakes I see in code reviews: oversized components that do everything, event chains that nobody can debug, and the classic “let’s put everything in a single LWC page” approach.

You’ll leave with an LWC architecture blueprint you can adapt for your own enterprise project.


14:40, Bravo

Beyond the Basics: Pro Tips for a Powerful Salesforce Field Service Implementation, Prag Ravichandran & Vetriselvan Manoharan

Salesforce Field Service offers a robust set of tools-but are you using them to their full potential? This session dives into advanced tricks and tips that can supercharge your Field Service implementation and deliver real operational value. We’ll explore practical use cases and expert strategies for optimizing the platform-from configuring geofencing alerts for smarter dispatching, to using polygons for territory precision. Learn how to automate recurring visits with maintenance rules, manage service entitlements through warranties, and ensure SLA compliance. You’ll also gain insights on improving technician efficiency and enhancing the mobile experience.

Whether you’re planning your first rollout or refining an existing setup, this session will give you the field-tested guidance to take your implementation from good to exceptional.

Topics Covered

  • Geofencing: Automate status changes and alerts based on technician proximity
  • Polygons: Define service boundaries accurately and optimize routing
  • Maintenance Rules: Set up recurring work automatically for preventive maintenance
  • Scheduling Tips: Use scheduling policies and objectives for smarter work allocation
  • Mobile Optimization: Custom actions, offline sync strategies, and UI tweaks for technicians

14:40, Forum

Working with your colleagues better – challenging convention with Giftedness and ADHD!, Paul Ginsberg & Roger Farrow

The #1 cause of project failure is the human element, not technical aspects. Join us for a better understanding of the 20% of people who don’t fit into the neatest of boxes, as well as gaining a happier and more productive work life. You’ll be better able to support your colleagues, uncover their (or your) hidden potential, reducing stress for everyone.

Sharing stories from the SF ecosystem, we’ll touch upon ADHD, Autism, Giftedness and more: sharing tips on how to help each other thrive!


14:40, Dialog

Marketing Cloud on Core: Why Admins Should Care?, Ekat Obolenskaya

Heard the hype around MC Next, Agents, Data 360, and “the new Marketing Cloud”? This session breaks it all down in simple human language. We’ll zero in on what actually matters for Salesforce Admins: segmentation in Data Cloud instead of DEs, how Journey Builder compares to Campaign Flows, Foundations vs. Growth vs. Advanced, and how to prepare your org for the shift.


Rich Nevin

15:10, Ceremony

How to Make a Great Roadmap, Rich Nevin

A great roadmap is more than just a summary of prioritized features, it’s a process that facilitates communication, builds confidence and trust with your stakeholders, and provides calm, focused urgency for your Salesforce technology team.

In this session, we’ll walk through the process, share variations to customize the work to your organization, and help you turn your roadmap into Salesforce gold.


Piotr Gajek

15:10, Aplaus

Beyond Best Practices: Why Following the Rules Can Break Your Code?, Piotr Gajek

In this session, we’ll challenge some of Salesforce’s “best practices” and explore why they aren’t always the best. We’ll also take a look at a few so-called “bad practices” that can actually work better than expected. This will be a deeply technical session, packed with code examples, real use cases, and honest discussion.

In this session, I want to show that we can break the rules – as long as we understand why. This session is for people who want to learn something new and explore ideas that might be a little controversial. As Metallica used to sing: open your mind for a different view.


Andre van Kampen

15:10, Dialog

Data quality is a leadership problem (not a Salesforce problem), Andre van Kampen

Bad data isn’t caused by missing validation rules. It’s caused by unclear ownership, conflicting incentives, and process decisions that reward speed over accuracy.

In this session, we’ll challenge the idea that data quality is the admin’s job, and explore why it really is a leadership and governance issue. You’ll see why clean-up projects keep repeating themselves, how everyday process decisions create data decay, and how to move data-ownership from IT to the business.

Tired of fixing symptoms instead of causes? Let’s start with responsibility, not configuration.


15:40

Coffee break. Tea break. Sweet break. And something salt as well.


Michal Verner

16:10, Ceremony

The Developer Who Wasn’t There: Autonomous Salesforce Development with Claude Code, Michal Verner

What if you could hand Claude Code a user story and come back to a working, tested, code-reviewed feature? No babysitting. No copy-pasting. No “AI-assisted” — fully AI-driven.

In this session, I’ll demo a complete autonomous workflow powered by Claude Code: from user story to git commit. You’ll see how I chain specialized agents to architect the solution, plan the implementation, write Apex and LWC, generate unit tests, validate in the Salesforce UI with Playwright, run code review, and iterate until it’s production-ready.

Is this the future of Salesforce development or a recipe for disaster? Come find out — and maybe rethink what “developer productivity” actually means.


Lillie Beiting

16:10, Dialog

Experience Cloud Meets AI: Designing Intelligent Portals That Actually Get Used, Lillie Beiting

Experience Cloud portals are deceptively hard. On paper, they promise self-service, deflection, engagement, and scale. In practice, many portals struggle with adoption, messy UX, and brittle automation. While AI is often positioned as the solution to Experience Cloud nightmares, it tends to amplify existing problems rather than solve them.

This session explores how to design AI-enabled Experience Cloud implementations that drive real user adoption, not just technical novelty. We’ll walk through practical design patterns that combine Experience Cloud, data strategy, and AI capabilities in a way that improves usability, relevance, and trust for end users.

This talk is grounded in what actually happens inside mature Salesforce orgs: legacy data models, competing stakeholder priorities, regulatory constraints, and content owners who don’t think like architects. We’ll examine how AI can be used responsibly and effectively to improve portal experiences without introducing governance chaos or ethical risk.

Topics covered include:

  • AI-assisted search and content discovery: when it helps, when it hurts, and how to structure content so AI can surface the right answers
  • Personalization vs. privacy: using behavioral and contextual data without crossing trust boundaries
  • Intelligent self-service: designing AI-supported case deflection that doesn’t frustrate users or overwhelm support teams
  • Human-in-the-loop patterns for AI recommendations, summaries, and responses
  • Adoption-first design: aligning AI features with user intent, not internal org assumptions

We’ll also cover common anti-patterns:

  • Adding AI before fixing information architecture
  • Treating AI as a UX shortcut instead of a design responsibility
  • Over-automating support interactions and losing user trust
  • Ignoring governance, auditability, and explainability

Attendees will leave with:

  • A decision framework for where AI belongs (and doesn’t) in Experience Cloud
  • Architectural patterns for scalable, maintainable AI-enabled portals
  • Governance guardrails that support innovation without risk sprawl
  • Practical advice for working with stakeholders who want “AI everywhere”

This session is ideal for architects, developers, and admins who want to move beyond hype and design Experience Cloud portals that are intelligent, ethical, and genuinely useful. However, Marketers, Consultants and Business end users can benefit from understanding the groundwork required for an Experience Cloud Portal to benefit from AI.


Nicolas Vuillamy

16:10, Forum

Refresh your full sandboxes without needing to reconfigure everything, Nicolas Vuillamy

When was the last time you refreshed your sandboxes to have fresh data ?
You are afraid to do it, because you don’t want to disrupt your project activity while you rebuild all integrations?

Stop worrying, the session will show how to frequently refresh your full sandboxes without losing any integration with external systems, and even anonymize data from production.

Connected Apps, Certificates, Credentials, SSO, Integration users… and many more, to be ready to work just minutes after the refresh!

With clicks, not code, using open-source tools , and with a live demo to show anyone can do it.


Igor Chtivelband

16:10, Euforie

Scaling Without Failing: What They Don’t Tell You About Mega-Orgs, Igor Chtivelband

As your Salesforce footprint grows, the complexity doesn’t just add up—it multiplies. Managing an enterprise-scale Org requires a total shift in mindset regarding performance, governance, and budget.

In this session, I bypass the “feature announcements” and get straight to the reality of scale. Based on years of hands-on trial and error, I will share the hard-won lessons of navigating a massive environment.

You will learn:

  • The ROI of Efficiency: Navigating the significant cost implications of a large-scale org and how to optimize your spend.
  • Strategic Limit Management: Moving from reactive fixing to proactive architectural design.
  • Optimization Frameworks: How to identify and resolve performance bottlenecks that threaten user adoption.

Aníbal García García

16:10, Aplaus

Bye-Bye Classic Approval Processes! Hello, New Salesforce Flow Approval Processes!, Aníbal García García

Approval processes have been around for a long time, enabling Salesforce professionals to create multi-step processes to control how records are approved. With the new Salesforce Flow Approval Processes, users now have a more flexible and powerful alternative that integrates seamlessly with other flows, enabling the automation of complex business processes.

Learn how to create a Flow Approval Process, send a record for approval, and approve it.


16:10, Bravo

From Chaos to Confidence: Running Global Salesforce Rollouts Without Losing Your Mind, Leanne Botwright & Liz Elliott

Rolling out Salesforce globally sounds great on a roadmap until you’re juggling multiple regions, time zones, data models, partners, and competing priorities, all while trying to keep the business running.

In this session, we share real-world lessons from leading large-scale, multi-market Salesforce rollouts across Service Cloud, Experience Cloud, Install Base, and Field Service. Drawing on practical delivery experience, this talk explores what actually makes global rollouts succeed and why so many fail.

We’ll cover:

  • The difference between technical readiness and market readiness
  • Governance approaches that scale across regions without slowing delivery
  • How to run UAT at scale without it becoming a box-ticking exercise
  • Common data and enablement pitfalls that derail global launches
  • Practical strategies for adoption and post–go-live stability

This session is for anyone who’s looked at “Global Salesforce Rollout” on a slide and thought, “That’s going to be messy.” If you’re coordinating multiple regions, time zones, data models, partners, and business priorities and you still have to keep the lights on, this talk will give you practical tools and patterns to make global delivery more predictable.

An engaging, practical session that gives teams clear frameworks, candid lessons, and a concrete path to move from rollout chaos to confident, reliable delivery.


16:40, Ceremony

Automation ROI: Measuring the Impact of Salesforce Automation Tools, Melissa Shepard

This session will explore how tools like Flows and bots can drive significant ROI by streamlining repetitive tasks, reducing manual errors and freeing up employee time for higher-value activities. Learn real-world examples, key metrics to track automation success and strategies to quantify the financial and operational impact of automation initiatives. Attendees will leave with actionable insights to build a compelling case for automation to maximize the value of their Salesforce investment.


Chandan Mullick

16:40, Euforie

Elevate your screen flow ui with style, Chandan Mullick

Many Salesforce Screen Flows do their job, but they rarely look like the modern Lightning UI your users are used to. This session shows how to close that gap by applying different techniques like

  • Element’s Style Tab
  • SLDS styling with Text Template element
  • Other smart features of the Screen
    Mastering the techniques can elevate the UI of the Screen Flow without any custom code or third-party package installation.

Key Topics Covered:

  • How to use Element’s Style Tab
  • SLDS CSS usage in Screen Flows using Display Text components
  • Practical examples

Practical Use Cases:

  • Screen flow UI similar to the rest of the Lightning experience
  • Tips for optimising performance and avoiding common pitfalls.

Who Should Attend:

  • Admins building Screen Flows who want better UI
  • Developers seeking rapid prototyping alternatives to LWC components

Outcome:
By the end of this session, participants will be able to use Element’s Style Tab effectively and implement SLDS styling in Screen Flow creating a unified Lightning experience for their users.

Prerequisites:
Basic knowledge of Salesforce Screen Flow is recommended. HTML knowledge helpful but not essential.


Michael Hríb

16:40, Aplaus

Junior Architect 404: Not Found – Why we expect seniors and forget the journey, Michael Hríb

Everyone is looking for Senior Architects — but almost nobody talks about how architects are actually made.

Across the tech industry, the “Junior Architect” role often feels like a 404 error. You are either not an architect yet, or suddenly expected to perform like a senior one. This leads to bad practices: people are pushed into architectural decisions without proper guidance, learning paths, or room to fail safely.

In this talk, we will explore:

Why the “Junior Architect” role practically doesn’t exist

Common mistakes teams and companies make when growing architects

What skills and responsibilities should come before senior architecture

How developers and consultants can gradually grow into architect roles

This session is not about titles — it’s about learning, mentorship, and building healthy architecture skills step by step. Whether you are an aspiring architect, a senior developer, or already designing systems, this talk will help you rethink how we grow the next generation of Salesforce architects.


Piyusha Pilania

16:40, Dialog

From Setup to Adoption: How to Run Your First Slack Project Successfully, Piyusha Pilania

In this session, we’ll walk through how to approach your first Slack project end to end, from planning and setup to rollout and long-term adoption. We’ll cover key considerations, common mistakes, and practical tips and tricks based on real implementations.

You’ll learn how to design Slack for your teams, set the right foundations, and tackle the biggest problem most projects face: adoption. This session is ideal for Slack Admins, Consultants, IT teams, and anyone responsible for rolling out Slack successfully for the first time.


16:50, Forum

Leave with clarity, Michaela Svatá & Martina Lindovska

Treat yourself to a guided yoga practice at the end of the day to release the body, calm a mind saturated with information, and reconnect with your breath and body awareness. In just a few minutes, you will acknowledge the benefits of your day, let information overload settle, and leave with clarity about what truly mattered most to you.


Jason Goolaup

17:10, Ceremony

Industry cloud: How much time will I save compared to building custom objects?, Jason Goolaup

With new clouds coming up everyday, you may wonder what are all these verticals? Spoiler: There is more to Salesforce industries than just objects. Salesforce are coming up with many verticals in the form of Salesforce industries. There are also several automations that come along. Salesforce industries give a 360 view with the customer at the center. This session is for you if you are not sure about the advantages and limitations of salesforce industries.


Louise Lockie

17:10, Euforie

User Access Policies: Automate Your Access Assignments!, Louise Lockie

Still making your permission set assignments manually? Join me to hear how you can use this new tool to control, monitor, and automate granting and revoking access, including licences.

We’ll deep dive into use cases for UAP and amaze you with how much time it’ll save, for troubleshooting too!


Keir Bowden

17:10, Dialog

Agentforce Prompt Templates and Apex – The Perfect Couple, Keir Bowden

You may be aware that Apex code can be used to provide dynamic grounding data to Agentforce Prompt Templates, but did you know it works the other way around? Join me for a look at how you can leverage Prompt Templates in Apex and Lightning Web Components – augmenting your applications with Generative AI, while remaining safely inside the Einstein Trust Layer.


17:10, Bravo

99% of Junior Developers Don’t Know what BAD Code is, Houssam Saoudy & Fátima Pérez Botón

This session will use bad implementations to demonstrate bad practices and offer solutions and practical advice.


Todd Halfpenny

17:10, Aplaus

Browser Dev Tools you wish you’d known about sooner, Todd Halfpenny

Tips & tricks on how to make the most of your browser’s dev tools.

Let’s dive into the different dev-tool tabs (Network, Source, etc) and highlight often unknown features and tips such as conditional breakpoints, snippets, and animation controls. Let’s start using our tools to their full potential.

It’s a fun, jam-packed session full or hints and tips that very few devs know about, and I guarantee that every attendee will leave with at least one new tool in the belt.


MUDr. Martina Mašková

18:10

Closing key-note, MUDr. Martina Mašková

Feeling overwhelmed yet? Find out why it makes perfect sense and what steps you can take to slowly find your way back to safety, flow and productivity.


18:40

Good bye & swag distribution


19:10

Official end of the long day. Whether you still have some energy left or not, we will serve beer, wine and soft drinks.


Leanne and Kristyna

10:30, Aplaus

Newbies Meetup: Find Your CzechDreamin’ Buddy, Kristyna Turner, Leanne Botwright

First time at CzechDreamin’? New to the Trailblazer Community? Join us for a welcoming meetup designed to help you connect, belong, and make the most of your community event experience!

In this session, we’ll help you find a buddy to explore the event with, making it easier to navigate sessions, ask questions, and build meaningful connections. Whether you’re looking for mentorship, want to actively participate in the community, or simply want a friendly face to grab coffee with between sessions, this is your place to start.


10:30, Euforie

Kickstart Your Career With Mentorship Speed Friending, Melissa Hill Dees

Are you looking to grow or ready to guide? Join this fast-paced, 25-minute event where we bypass awkward networking for instant, meaningful connections.

Facilitated by an experienced mentor, this is a structured game that delivers a high-value network without the high-pressure commitment. We start with a fun, movement-based icebreaker to break down barriers, then dive into low-stakes 3-minute conversation rounds. We foster a safe space for all questions, emphasizing that peer-to-peer connections are often as powerful as finding a formal mentor.

The goal is simple: meet multiple Trailblazers, sense a potential match, and exchange contacts discreetly via a simple badge-scanning system. Attendees choose their follow-up (one 30-minute chat or longer mentorship) after the session, ensuring a no-pressure environment. Plus, every participant leaves with an exclusive list of experienced Trailblazers available for a 30-minute virtual chat.


Beech Horn

11:00, Aplaus

10 MuleSoft DevOps Practices Every CloudHub 2.0 Developer Needs to Know, Beech Horn

Discover ten essential MuleSoft DevOps practices for CloudHub 2.0 that improve observability, resilience, and Salesforce integration readiness.

This session covers implementing Kubernetes-style health endpoints, securing properties with HSM encryption, MDC logging, circuit breakers, API governance, and GitHub Actions CI/CD pipelines. You’ll also learn how to prepare your APIs for Salesforce API Catalog using OpenAPI and required tagging.

Key takeaways:

  • Implement /alive and /ready health monitoring
  • Secure secrets using protected runtime properties
  • Transition to OpenAPI for Salesforce API Catalog
  • Automate deployments with modern CI/CD practices

12:00, Aplaus

Fault Paths: I Avoided Them, Now I Report On Them, Aaron Crear

For the longest time I intentionally did not use Fault Paths in Flows. I saw this as unecessary as I was already getting the failure emails. I thought, why add something else? Until one day I had to show and justify to a client just how many failures their legacy automations were throwing. I came up with a simple, effective solution using Fault Paths, a Custom Object and Reports to track and show failures clearly.


12:30

Lunch time

Something typical counting with vegetarians and non-vegetarians as well. Beer (might be) included, as well as something sweet to get you ready for the next BIG thing.


Tomas Hnizdil

13:40, Aplaus

Discover before you build: Matching client expectations with Salesforce reality, Tomas Hnizdil

How many times has your Salesforce project reached a point where someone says, “I wish I knew this before”? While this often causes disappointment, Salesforce is rarely the problem, misaligned expectations not matching the platform reality usually are. This session focuses on embracing Salesforce’s strengths and constraints early during discovery and using them to set realistic expectations. Whether you are a consultant, architect, or sponsor planning a large Salesforce initiative, come to hear real-world lessons and mistakes from the field, so you can spot them early and avoid repeating them.


Filip Boštík

14:10, Aplaus

Custom Content Blocks – AI included!, Filip Bostik

Learn how to develop custom content blocks for Salesforce Marketing Cloud Engagement, hidden but somewhat unappreciated way of making email development more user friendly. Purely in Cloud Pages with integration to AI tools for content generation.


Michał Bajdek

14:40, Aplaus

LWC Architecture for Enterprise Apps: Patterns That Scale Beyond a Single Component, Michał Bajdek

Building one LWC component is easy. Building an enterprise application with 50+ components that communicate, share state, and remain maintainable across multiple teams – that’s where things get interesting.

As a Salesforce Architect working on large-scale implementations, I’ve seen LWC projects start clean and gradually turn into an unmaintainable mess. The problem is rarely the framework itself – it’s the lack of architectural decisions made early on.

In this session, I’ll share the patterns and principles that separate a collection of components from a real enterprise frontend:

  • Communication patterns decision tree: When to use events, LMS, props, or a custom pub/sub – and why most teams pick wrong
  • State management strategies: How to handle shared state without turning every component into a spaghetti of @wire and imperative calls
  • Service layer in LWC: Abstracting Apex calls so your components don’t become tightly coupled to backend implementation
  • Component composition: Building truly reusable components vs the “reusable” components nobody actually reuses
  • Error handling architecture: A unified approach instead of try-catch chaos scattered across 50 components
  • Performance at scale: Lazy loading, caching strategies, and render cycle optimization for data-heavy UIs
  • Testing strategy: Unit testing LWC with Jest in a way that actually catches bugs, not just inflates coverage numbers

Each pattern comes with real code examples and a clear “when to use / when to avoid” guide.

I’ll also cover common mistakes I see in code reviews: oversized components that do everything, event chains that nobody can debug, and the classic “let’s put everything in a single LWC page” approach.

You’ll leave with an LWC architecture blueprint you can adapt for your own enterprise project.


Piotr Gajek

15:10, Aplaus

Beyond Best Practices: Why Following the Rules Can Break Your Code?, Piotr Gajek

In this session, we’ll challenge some of Salesforce’s “best practices” and explore why they aren’t always the best. We’ll also take a look at a few so-called “bad practices” that can actually work better than expected. This will be a deeply technical session, packed with code examples, real use cases, and honest discussion.

In this session, I want to show that we can break the rules – as long as we understand why. This session is for people who want to learn something new and explore ideas that might be a little controversial. As Metallica used to sing: open your mind for a different view.


15:40

Coffee break. Tea break. Sweet break. And something salt as well.


Aníbal García García

16:10, Aplaus

Bye-Bye Classic Approval Processes! Hello, New Salesforce Flow Approval Processes!, Aníbal García García

Approval processes have been around for a long time, enabling Salesforce professionals to create multi-step processes to control how records are approved. With the new Salesforce Flow Approval Processes, users now have a more flexible and powerful alternative that integrates seamlessly with other flows, enabling the automation of complex business processes.

Learn how to create a Flow Approval Process, send a record for approval, and approve it.


Michael Hríb

16:40, Aplaus

Junior Architect 404: Not Found – Why we expect seniors and forget the journey, Michael Hríb

Everyone is looking for Senior Architects — but almost nobody talks about how architects are actually made.

Across the tech industry, the “Junior Architect” role often feels like a 404 error. You are either not an architect yet, or suddenly expected to perform like a senior one. This leads to bad practices: people are pushed into architectural decisions without proper guidance, learning paths, or room to fail safely.

In this talk, we will explore:

Why the “Junior Architect” role practically doesn’t exist

Common mistakes teams and companies make when growing architects

What skills and responsibilities should come before senior architecture

How developers and consultants can gradually grow into architect roles

This session is not about titles — it’s about learning, mentorship, and building healthy architecture skills step by step. Whether you are an aspiring architect, a senior developer, or already designing systems, this talk will help you rethink how we grow the next generation of Salesforce architects.


Todd Halfpenny

17:10, Aplaus

Browser Dev Tools you wish you’d known about sooner, Todd Halfpenny

Tips & tricks on how to make the most of your browser’s dev tools.

Let’s dive into the different dev-tool tabs (Network, Source, etc) and highlight often unknown features and tips such as conditional breakpoints, snippets, and animation controls. Let’s start using our tools to their full potential.

It’s a fun, jam-packed session full or hints and tips that very few devs know about, and I guarantee that every attendee will leave with at least one new tool in the belt.


11:00, Bravo

One Data, One Journey: Sales, Service & Marketing Unite, Olga Shirokova, Timo Pouw

Join us for a deep dive into what happens when Sales, Service, and Marketing Cloud actually live together on Core.

We’re getting practical with real use cases: see how to orchestrate cross-cloud processes using Flows, manage WhatsApp conversations without switching tabs, and use Data Cloud to turn messy data into actual insights. With a sprinkle of agentforce. It’s one instance, one journey, and a whole lot less clicking.


12:00, Bravo

AI Agent: Promise vs. Reality – ROI and Lessons Learned, Yosra Saidani & Jim Stukas

What really happens when you deploy an AI-powered agent with Agentforce? In this session, we’ll share honest and practical feedback from real-world deployments — what works, what doesn’t, and why. Expect key figures, concrete examples, and actionable insights to help you succeed in your own AI projects.


12:30

Lunch time

Something typical counting with vegetarians and non-vegetarians as well. Beer (might be) included, as well as something sweet to get you ready for the next BIG thing.


13:40, Bravo

More Than a Training Plan: How Admins Drive Real Organizational Change, Justyna Krajewska & Marie van Roekel

Every Salesforce Admin has been there: you build a flawless solution, the automation is elegant, and the fields are perfectly mapped—yet, six weeks later, adoption is stagnant and users are still tracking data in “shadow” spreadsheets. The missing ingredient? Organizational Change Management (OCM).
In this session, we’re moving past the myth that a single training deck and a “Welcome to Salesforce” email constitute a rollout strategy. We will dive into why OCM is a foundational technical skill, equal in importance to Flow or Data Modeling. You’ll walk away with a practical toolkit to navigate the “people side” of your implementation, regardless of your project’s scale.


14:40, Bravo

Beyond the Basics: Pro Tips for a Powerful Salesforce Field Service Implementation, Prag Ravichandran & Vetriselvan Manoharan

Salesforce Field Service offers a robust set of tools-but are you using them to their full potential? This session dives into advanced tricks and tips that can supercharge your Field Service implementation and deliver real operational value. We’ll explore practical use cases and expert strategies for optimizing the platform-from configuring geofencing alerts for smarter dispatching, to using polygons for territory precision. Learn how to automate recurring visits with maintenance rules, manage service entitlements through warranties, and ensure SLA compliance. You’ll also gain insights on improving technician efficiency and enhancing the mobile experience.

Whether you’re planning your first rollout or refining an existing setup, this session will give you the field-tested guidance to take your implementation from good to exceptional.

Topics Covered

  • Geofencing: Automate status changes and alerts based on technician proximity
  • Polygons: Define service boundaries accurately and optimize routing
  • Maintenance Rules: Set up recurring work automatically for preventive maintenance
  • Scheduling Tips: Use scheduling policies and objectives for smarter work allocation
  • Mobile Optimization: Custom actions, offline sync strategies, and UI tweaks for technicians

15:40

Coffee break. Tea break. Sweet break. And something salt as well.


16:10, Bravo

From Chaos to Confidence: Running Global Salesforce Rollouts Without Losing Your Mind, Leanne Botwright & Liz Elliott

Rolling out Salesforce globally sounds great on a roadmap until you’re juggling multiple regions, time zones, data models, partners, and competing priorities, all while trying to keep the business running.

In this session, we share real-world lessons from leading large-scale, multi-market Salesforce rollouts across Service Cloud, Experience Cloud, Install Base, and Field Service. Drawing on practical delivery experience, this talk explores what actually makes global rollouts succeed and why so many fail.

We’ll cover:

  • The difference between technical readiness and market readiness
  • Governance approaches that scale across regions without slowing delivery
  • How to run UAT at scale without it becoming a box-ticking exercise
  • Common data and enablement pitfalls that derail global launches
  • Practical strategies for adoption and post–go-live stability

This session is for anyone who’s looked at “Global Salesforce Rollout” on a slide and thought, “That’s going to be messy.” If you’re coordinating multiple regions, time zones, data models, partners, and business priorities and you still have to keep the lights on, this talk will give you practical tools and patterns to make global delivery more predictable.

An engaging, practical session that gives teams clear frameworks, candid lessons, and a concrete path to move from rollout chaos to confident, reliable delivery.


17:10, Bravo

99% of Junior Developers Don’t Know what BAD Code is, Houssam Saoudy & Fátima Pérez Botón

This session will use bad implementations to demonstrate bad practices and offer solutions and practical advice.


Marin Niehues

11:00, Ceremony

Congratulations, you are agile. Your product is still late, Marin Niehues

Agile was supposed to fix everything.

Better Products, Better Teams, Happier Customers and in the end: better revenue.

Now you are agile… and yet:
Your product is still late. Still not what the customer asked for. Still somehow worse than last quarter.

Companies keep burning millions on agile transformations that never end. Teams drown in meetings, rituals and ticket admin. Leadership still doesn’t know what’s going on, they just use different words for the same confusion.

Scrum, SAFe, Kanban, LeSS: All these Frameworks were meant to be tools, not religions. But somewhere along the way, organizations stopped solving problems and started worshiping the process itself.

I’ve watched teams debate backlog grooming for two hours without fixing a single user issue. I’ve seen leadership measure velocity like it’s revenue. And I’ve seen brilliant teams suffocated by agile ceremonies instead of being supported by a structure that helps them deliver.

But if your organization is dysfunctional at its core, an agile framework won’t save you. Customers don’t care what framework you use. They care whether you solve their problems.

This session shows you how to strip Agile back down to what actually matters: solving customer problems and being able to react to the market, all while having a great time building a great product. Because you don’t need Scrum. You need to ship a working product.


12:00, Ceremony

AI Says Yes, But Should You? Critical Thinking in Project Delivery, Pei Mun Lim

AI built it. Should you deploy it? The critical questions aren’t “does it work?” but “is it well-architected?” Learn to evaluate AI-generated solutions through Salesforce’s Trusted/Easy/Adaptable framework: Does it protect stakeholders? Deliver value sustainably? Evolve with business needs? See real failures where AI created functional disasters, and develop the critical thinking patterns that catch architectural problems before production.


12:30

Lunch time

Something typical counting with vegetarians and non-vegetarians as well. Beer (might be) included, as well as something sweet to get you ready for the next BIG thing.


Vicki Moritz-Henry

13:40, Ceremony

The Data Cloud Guide for Marketers, Vicki Moritz-Henry

Data Cloud is all the hype and is meant to be the magic fix to your marketing systems, but for most teams, Marketing Cloud Engagement is still where the magic actually happens.

This session is a look into the architecture behind a successful Data Cloud and Marketing Cloud Engagement implementation. We’ll walk through practical architecture patterns, show how data moves, and call out the decisions that quietly make (or break) activation.

We’ll cover: – Where Marketing Cloud Engagement sits in a Data Cloud-led architecture – The surprising role that Marketing Cloud Connect still plays – Identity, data modeling, and activation trade-offs marketers feel every day – How to avoid sync sprawl, duplicated logic, and “why is this segment wrong?” moments We’ll also look at how these patterns set you up to start testing and shifting towards the agentic world of Marketing Cloud Next. No hype. Just clear architecture, honest trade-offs, and marketing systems that behave the way you expect them to.


Matt Meyers

14:10, Ceremony

What to Do in the First 24 Hours After a Salesforce Data Breach, Matt Meyers

It is not a question of whether your Salesforce org will be breached, but when. In 2025, connected app compromises exposed 960+ orgs and most teams had no playbook for what came next. This session delivers a technical breakdown of breach response covering blast radius assessment across connected apps and OAuth tokens, executing token revocation and credential rotation without breaking production integrations, and preserving forensic evidence while coordinating stakeholders under pressure. You will leave with a complete breach-to-recovery response plan covering every critical decision from the moment you discover a compromise to the moment your org is back in production.


Jasmine Ashley

14:40, Ceremony

10 Salesforce Decisions That Will Cost You Later — And How to Audit Them Now, Jasmine Ashley

Many costly Salesforce issues don’t start with code — they start with small design decisions. In this practical session, we’ll examine 10 overlooked choices in data modelling, automation structure, permissions, and scope that quietly create instability. You’ll leave with a simple self-audit framework, risk indicators to watch for, and practical guardrails to strengthen long-term sustainability before rework becomes inevitable.


Rich Nevin

15:10, Ceremony

How to Make a Great Roadmap, Rich Nevin

A great roadmap is more than just a summary of prioritized features, it’s a process that facilitates communication, builds confidence and trust with your stakeholders, and provides calm, focused urgency for your Salesforce technology team.

In this session, we’ll walk through the process, share variations to customize the work to your organization, and help you turn your roadmap into Salesforce gold.


15:40

Coffee break. Tea break. Sweet break. And something salt as well.


Michal Verner

16:10, Ceremony

The Developer Who Wasn’t There: Autonomous Salesforce Development with Claude Code, Michal Verner

What if you could hand Claude Code a user story and come back to a working, tested, code-reviewed feature? No babysitting. No copy-pasting. No “AI-assisted” — fully AI-driven.

In this session, I’ll demo a complete autonomous workflow powered by Claude Code: from user story to git commit. You’ll see how I chain specialized agents to architect the solution, plan the implementation, write Apex and LWC, generate unit tests, validate in the Salesforce UI with Playwright, run code review, and iterate until it’s production-ready.

Is this the future of Salesforce development or a recipe for disaster? Come find out — and maybe rethink what “developer productivity” actually means.


16:40, Ceremony

Automation ROI: Measuring the Impact of Salesforce Automation Tools, Melissa Shepard

This session will explore how tools like Flows and bots can drive significant ROI by streamlining repetitive tasks, reducing manual errors and freeing up employee time for higher-value activities. Learn real-world examples, key metrics to track automation success and strategies to quantify the financial and operational impact of automation initiatives. Attendees will leave with actionable insights to build a compelling case for automation to maximize the value of their Salesforce investment.


Jason Goolaup

17:10, Ceremony

Industry cloud: How much time will I save compared to building custom objects?, Jason Goolaup

With new clouds coming up everyday, you may wonder what are all these verticals? Spoiler: There is more to Salesforce industries than just objects. Salesforce are coming up with many verticals in the form of Salesforce industries. There are also several automations that come along. Salesforce industries give a 360 view with the customer at the center. This session is for you if you are not sure about the advantages and limitations of salesforce industries.


Robert Sösemann

11:00, Dialog

Agentic now – Tipps and Tricks to make the best of Agentforce, Robert Sösemann

AgentForce is evolving fast—but you don’t need to wait for perfection to start delivering impact. After nearly two years of building real AgentForce solutions in production environments, I’ve collected a set of practical patterns, workarounds, and habits that consistently make AgentForce projects succeed.

In this session, I’ll share concrete tips you can apply immediately: how to get reliable behavior out of agents, how to avoid common sources of hallucinations, how to structure skills and prompts for predictability, and how to test and monitor agents as they become smarter and more autonomous.

We’ll look at both where AgentForce shines today and where you still need to be creative—always with a clear view on how the platform is rapidly maturing. This will be an experience-based walkthrough of what really works, what to avoid, and how to build useful AgentForce capabilities right now.


Łukasz Waszkiewicz

12:00, Dialog

Build It Right: Salesforce Architecture Tips Every Team Should Know, Łukasz Waszkiewicz

Learn how to architect Salesforce solutions the right way—using platform-native capabilities, scalable data models, secure sharing models, and efficient automation design. This guide breaks down the essential patterns, guardrails, and best practices every Salesforce team should follow to ensure performance, maintainability, and long-term org health.


12:30

Lunch time

Something typical counting with vegetarians and non-vegetarians as well. Beer (might be) included, as well as something sweet to get you ready for the next BIG thing.


Evan Ponter

13:40, Dialog

How I Solved It: Advanced Analytics To Break Through Dashboard Limitations, Evan Ponter

Salesforce Dashboards provide a ton of functionality – but they still have their limits. What if you need more control over the filters you apply to your results? What if you wanted granular control over which components were displayed? What if some of your components should ignore certain filters? This session will dissect every aspect of recreating each function of a standard Salesforce Dashboard using standalone standard components on a Lightning App page in order to address the specific needs of data analysis. No paid products are at play here – this solution can be implemented in any Salesforce org. Come learn how this solution can open up a world of analytical possibilities.


14:40, Dialog

Marketing Cloud on Core: Why Admins Should Care?, Ekat Obolenskaya

Heard the hype around MC Next, Agents, Data 360, and “the new Marketing Cloud”? This session breaks it all down in simple human language. We’ll zero in on what actually matters for Salesforce Admins: segmentation in Data Cloud instead of DEs, how Journey Builder compares to Campaign Flows, Foundations vs. Growth vs. Advanced, and how to prepare your org for the shift.


Andre van Kampen

15:10, Dialog

Data quality is a leadership problem (not a Salesforce problem), Andre van Kampen

Bad data isn’t caused by missing validation rules. It’s caused by unclear ownership, conflicting incentives, and process decisions that reward speed over accuracy.

In this session, we’ll challenge the idea that data quality is the admin’s job, and explore why it really is a leadership and governance issue. You’ll see why clean-up projects keep repeating themselves, how everyday process decisions create data decay, and how to move data-ownership from IT to the business.

Tired of fixing symptoms instead of causes? Let’s start with responsibility, not configuration.


15:40

Coffee break. Tea break. Sweet break. And something salt as well.


Lillie Beiting

16:10, Dialog

Experience Cloud Meets AI: Designing Intelligent Portals That Actually Get Used, Lillie Beiting

Experience Cloud portals are deceptively hard. On paper, they promise self-service, deflection, engagement, and scale. In practice, many portals struggle with adoption, messy UX, and brittle automation. While AI is often positioned as the solution to Experience Cloud nightmares, it tends to amplify existing problems rather than solve them.

This session explores how to design AI-enabled Experience Cloud implementations that drive real user adoption, not just technical novelty. We’ll walk through practical design patterns that combine Experience Cloud, data strategy, and AI capabilities in a way that improves usability, relevance, and trust for end users.

This talk is grounded in what actually happens inside mature Salesforce orgs: legacy data models, competing stakeholder priorities, regulatory constraints, and content owners who don’t think like architects. We’ll examine how AI can be used responsibly and effectively to improve portal experiences without introducing governance chaos or ethical risk.

Topics covered include:

  • AI-assisted search and content discovery: when it helps, when it hurts, and how to structure content so AI can surface the right answers
  • Personalization vs. privacy: using behavioral and contextual data without crossing trust boundaries
  • Intelligent self-service: designing AI-supported case deflection that doesn’t frustrate users or overwhelm support teams
  • Human-in-the-loop patterns for AI recommendations, summaries, and responses
  • Adoption-first design: aligning AI features with user intent, not internal org assumptions

We’ll also cover common anti-patterns:

  • Adding AI before fixing information architecture
  • Treating AI as a UX shortcut instead of a design responsibility
  • Over-automating support interactions and losing user trust
  • Ignoring governance, auditability, and explainability

Attendees will leave with:

  • A decision framework for where AI belongs (and doesn’t) in Experience Cloud
  • Architectural patterns for scalable, maintainable AI-enabled portals
  • Governance guardrails that support innovation without risk sprawl
  • Practical advice for working with stakeholders who want “AI everywhere”

This session is ideal for architects, developers, and admins who want to move beyond hype and design Experience Cloud portals that are intelligent, ethical, and genuinely useful. However, Marketers, Consultants and Business end users can benefit from understanding the groundwork required for an Experience Cloud Portal to benefit from AI.


Piyusha Pilania

16:40, Dialog

From Setup to Adoption: How to Run Your First Slack Project Successfully, Piyusha Pilania

In this session, we’ll walk through how to approach your first Slack project end to end, from planning and setup to rollout and long-term adoption. We’ll cover key considerations, common mistakes, and practical tips and tricks based on real implementations.

You’ll learn how to design Slack for your teams, set the right foundations, and tackle the biggest problem most projects face: adoption. This session is ideal for Slack Admins, Consultants, IT teams, and anyone responsible for rolling out Slack successfully for the first time.


Keir Bowden

17:10, Dialog

Agentforce Prompt Templates and Apex – The Perfect Couple, Keir Bowden

You may be aware that Apex code can be used to provide dynamic grounding data to Agentforce Prompt Templates, but did you know it works the other way around? Join me for a look at how you can leverage Prompt Templates in Apex and Lightning Web Components – augmenting your applications with Generative AI, while remaining safely inside the Einstein Trust Layer.


Hanna Nimchuk

11:00, Euforie

The 5 Marketing Cloud Engagement Mistakes You Don’t Know You’re Making (Yet!), Hanna Nimchuk

After working hands-on with multiple Marketing Cloud Engagement instances, I’ve seen the same mistakes repeated again and again—and I’ve made some of them myself! This session covers the five most common and costly MCE setup mistakes, from governance gaps and naming chaos to data model decisions that quietly hurt performance. You’ll learn how to spot these hidden technical debt traps early and fix them before they turn into expensive rebuilds.


Eva Chýleová

11:30, Euforie

Emailing Setup and Governance in Large Corporate Environment, Eva Chýleová

We solved challenges such as Content Builder architecture that enables flexible content updates across 500+ running Journeys without user intervention. Or how to keep governance and ensure brand consistency over 2mio monthly sent emails by over 100 SFMC users. Therefore e.g. shared components, dynamic headers and footers and Content Builder Approvals were the right patterns.


David Svačina

12:00, Euforie

Comprehensive Journey & Data Monitoring, David Svačina

Would you like to have a clearer picture of what’s happening in your Marketing Cloud Engagement instance? This session presents a solution developed for a client with 100+ users, 500+ active journeys, and 1,000+ profile attributes updated daily. In Journey Monitoring, users can track overall performance of their journeys and activities, as well as identify any issues that occur. In Data Load Monitoring, users can see when their data was updated, while administrators gain deeper insights into volumes, trends, and anomalies. Designed for both technical and non-technical audiences, this session offers a practical user perspective alongside an explanation of the underlying mechanics.


12:30

Lunch time

Something typical counting with vegetarians and non-vegetarians as well. Beer (might be) included, as well as something sweet to get you ready for the next BIG thing.


Daniel Gorton

13:40, Euforie

Delivering Empathetic and Joyful User Experiences, Daniel Gorton

Users deserve the best experiences to be productive with the fewest clicks possible, to make informed decisions with actionable data, and to focus on their unique talents for making a difference! Together we will explore practical ways to include and delight users on their journeys with learning and using Salesforce. By being inclusive and intentional with change management, we can empower users throughout the strategy, design, building, training, and ongoing evolution of their Salesforce platform. Let’s also consider how to apply the benefits of empathy, features within Salesforce, and ongoing feedback with our users to add joy and value!


Milan Bolland

14:40, Euforie

Beyond the ‘Next’-Button: Designing Dynamic & Interactive Screen Flows, Milan Bolland

Most Screen Flows are designed as linear wizards: a rigid sequence of “Next, Next, Finish.” But real work isn’t linear. Users need the flexibility to jump between tasks—like editing a specific Quote Line Item, then updating a Discount, without losing their place.

In this session, we will break the “Next” button habit. We will learn how to design “Flow Dashboards”—single-screen command centers that act like mini-apps.

We will explore the “Hub and Spoke” navigation pattern, using buttons and datatables to launch specific actions and return the user exactly where they left off. Stop building rigid wizards and start building interactive, non-linear experiences that your users will actually enjoy.


15:40

Coffee break. Tea break. Sweet break. And something salt as well.


Igor Chtivelband

16:10, Euforie

Scaling Without Failing: What They Don’t Tell You About Mega-Orgs, Igor Chtivelband

As your Salesforce footprint grows, the complexity doesn’t just add up—it multiplies. Managing an enterprise-scale Org requires a total shift in mindset regarding performance, governance, and budget.

In this session, I bypass the “feature announcements” and get straight to the reality of scale. Based on years of hands-on trial and error, I will share the hard-won lessons of navigating a massive environment.

You will learn:

  • The ROI of Efficiency: Navigating the significant cost implications of a large-scale org and how to optimize your spend.
  • Strategic Limit Management: Moving from reactive fixing to proactive architectural design.
  • Optimization Frameworks: How to identify and resolve performance bottlenecks that threaten user adoption.

Chandan Mullick

16:40, Euforie

Elevate your screen flow ui with style, Chandan Mullick

Many Salesforce Screen Flows do their job, but they rarely look like the modern Lightning UI your users are used to. This session shows how to close that gap by applying different techniques like

  • Element’s Style Tab
  • SLDS styling with Text Template element
  • Other smart features of the Screen
    Mastering the techniques can elevate the UI of the Screen Flow without any custom code or third-party package installation.

Key Topics Covered:

  • How to use Element’s Style Tab
  • SLDS CSS usage in Screen Flows using Display Text components
  • Practical examples

Practical Use Cases:

  • Screen flow UI similar to the rest of the Lightning experience
  • Tips for optimising performance and avoiding common pitfalls.

Who Should Attend:

  • Admins building Screen Flows who want better UI
  • Developers seeking rapid prototyping alternatives to LWC components

Outcome:
By the end of this session, participants will be able to use Element’s Style Tab effectively and implement SLDS styling in Screen Flow creating a unified Lightning experience for their users.

Prerequisites:
Basic knowledge of Salesforce Screen Flow is recommended. HTML knowledge helpful but not essential.


Louise Lockie

17:10, Euforie

User Access Policies: Automate Your Access Assignments!, Louise Lockie

Still making your permission set assignments manually? Join me to hear how you can use this new tool to control, monitor, and automate granting and revoking access, including licences.

We’ll deep dive into use cases for UAP and amaze you with how much time it’ll save, for troubleshooting too!


Philippe Ozil

10:30, Forum

Agentforce Vibes Workshop, Philippe Ozil

Join this 1.5 hours expert-led hands-on workshop to learn about Agentforce Vibes. We’ll go beyond basic prompting with advanced features and use cases like securing a code base, building custom rules and workflows, connecting with custom MCP tools and more.

All you need to participate is to bring your laptop. Limited to 42 people.


Kedar Budukh

12:00, Forum

Developer’s Dilemma: OmniScript vs. Salesforce Flow – A Deep-Dive on When, Why, and How to Choose, Kedar Budukh

As Salesforce continues to unify and evolve its automation capabilities, professionals are often faced with a critical decision: Should I use Salesforce Flow or OmniScript?

This technical session offers a comprehensive, expert-led comparison of two of Salesforce’s most powerful process automation tools—OmniScript, a key component of the OmniStudio suite (originally Vlocity), and Salesforce Flow, which has matured into a versatile platform-native solution capable of handling everything from screen interactions to complex orchestrations and API integrations.

We’ll explore:

  • The architectural differences between Flow and OmniScript
  • Strengths and limitations in use cases such as:
  • Guided user interactions
  • API-based integrations
  • Multi-step business processes
  • Data transformations and conditional logic
  • How OmniScript leverages DataRaptors, Integration Procedures, and FlexCards
  • How Salesforce Flow handles UI, orchestration, data manipulation, and extensibility
  • Real-world guidance on when to choose OmniScript vs. Flow, with practical examples
  • A decision framework for architects and developers during implementation planning

Whether you’re working on B2C industries, Comms/Media projects, OmniStudio-heavy solutions, or standard Force.com platform builds, this session will give you a clear, practical roadmap to make the right tool choices – based on performance, complexity, and maintainability.

This is not just a comparison – it’s a strategic guide to designing smarter, faster, and more scalable solutions on the Salesforce platform.


12:30

Lunch time

Something typical counting with vegetarians and non-vegetarians as well. Beer (might be) included, as well as something sweet to get you ready for the next BIG thing.


13:40, Forum

Migrate from CPQ to Revenue Cloud – Is It the Right Time?, George Avilov & Oleg Mastriukov

Salesforce has announced the end of CPQ sales – but what does this really mean for customers today and tomorrow? Is Revenue Cloud a natural evolution, or an expensive detour taken too early?

In this session, we’ll break down the CPQ sunset timeline (end of sales, end of support, and what comes next) and compare CPQ and Revenue Cloud from a practical, implementation-level perspective. We’ll explore key functional differences, pricing model implications, and the real benefits – and trade-offs – of moving to Revenue Cloud.

Based on our experience, we’ll help you answer the critical question: who should start migrating now, who can safely wait, and who should think twice before making the move.


14:40, Forum

Working with your colleagues better – challenging convention with Giftedness and ADHD!, Paul Ginsberg & Roger Farrow

The #1 cause of project failure is the human element, not technical aspects. Join us for a better understanding of the 20% of people who don’t fit into the neatest of boxes, as well as gaining a happier and more productive work life. You’ll be better able to support your colleagues, uncover their (or your) hidden potential, reducing stress for everyone.

Sharing stories from the SF ecosystem, we’ll touch upon ADHD, Autism, Giftedness and more: sharing tips on how to help each other thrive!


15:40

Coffee break. Tea break. Sweet break. And something salt as well.


Nicolas Vuillamy

16:10, Forum

Refresh your full sandboxes without needing to reconfigure everything, Nicolas Vuillamy

When was the last time you refreshed your sandboxes to have fresh data ?
You are afraid to do it, because you don’t want to disrupt your project activity while you rebuild all integrations?

Stop worrying, the session will show how to frequently refresh your full sandboxes without losing any integration with external systems, and even anonymize data from production.

Connected Apps, Certificates, Credentials, SSO, Integration users… and many more, to be ready to work just minutes after the refresh!

With clicks, not code, using open-source tools , and with a live demo to show anyone can do it.


16:50, Forum

Leave with clarity, Michaela Svatá & Martina Lindovska

Treat yourself to a guided yoga practice at the end of the day to release the body, calm a mind saturated with information, and reconnect with your breath and body awareness. In just a few minutes, you will acknowledge the benefits of your day, let information overload settle, and leave with clarity about what truly mattered most to you.