10:45, Room 4

Viktor Jamrich & Yana Abdulaeva

Designer’s Perspective on the New Lightning UI and Why You Should Be Excited, Viktor Jamrich &
Yana Abdulaeva

Imagine Salesforce with a fresh, modern look – it’s not magic, it’s the new Lightning UI! Salesforce has not only refreshed the look and feel of the Lightning Experience but has also made significant changes that go much deeper than just the visuals. In this session, we’ll explore the new UI, introduced patterns, and most importantly, discuss the exciting direction Salesforce is heading into.

Presentation

11:15, Room 4

Oleg Mastriukov

Getting started with Loyalty Cloud, Oleg Mastriukov

Have you ever heard of Loyalty Cloud? If not, you’re not alone, but “63% of high-performing marketers are already using loyalty program platforms” — State of Marketing Report, Salesforce Research.

Loyalty Cloud is a relatively new and dynamic Salesforce offering that empowers you to manage loyalty campaigns effectively. Beyond its robust data model, it brings powerful but not well-known features, such as the Data Processing Engine.

In this session, drawing on my hands-on implementation experience, I’ll introduce you to the basics of Loyalty Cloud and explore practical use cases that showcase its capabilities.

12:15

Lunch time

Something typical counting with vegetarians and non-vegetarians as well. Beer (might be) included, as well as something sweet to get you ready for the next BIG thing.

13:25, Room 4

Achraf El Kadiri

Writing Apex Like a Pro: Best Practices for Scalable and Maintainable Code, Achraf El Kadiri

In “Writing Apex Like a Pro: Best Practices for Scalable and Maintainable Code” we’ll explore advanced techniques and best practices that help developers write efficient, scalable, and sustainable Apex code.
This session is geared toward developers with some Apex experience who want to take their skills to the next level. We’ll cover critical topics like advanced bulkification techniques, asynchronous processing for managing large datasets, and strategies for clean, modular code architecture.
Attendees will learn practical methods for optimizing performance, handling errors effectively, and writing maintainable test classes to ensure code reliability and adherence to Salesforce’s governor limits. Through real-world examples, participants will gain actionable insights to elevate their Apex coding standards for long-term project success.

13:55, Room 4

Marek Tyrlik

The Dark Side of Data Loading: May the Wire Be with You, Marek Tyrlík

Loading data into Lightning Web Components can be tricky, especially when @wire is in place. Unexpected refreshes can impact performance and create unpredictable behavior, pulling your app to the dark side. In this session, we’ll explore why this happens, how LDS plays a role, and what strategies you can use to keep your data loading efficient and under control—so the Force stays with you.

14:25, Room 4

Auto-generate your SF project documentation site with open-source and Agentforce, Nicolas Vuillamy & Mariia Pyvovarchuk

There are many things in your production org… and they are sadly not always well documented
What if you could simply generate a website describing what is in your org, and ask AI to summarize it , explain it, and complete any missing information about object model, flows, apex, pages, sharing… ? 🙂
And in your own spoken language, of course !

14:55

Coffee break. Tea break. Sweet break. And something salt as well.

15:35, Room 4

Prabhat Sharma

The Art of Enterprise Integrations: Best Practices & Pitfalls, Prabhat Sharma

Integrating Salesforce with external systems is a thoughtful process that blends technical skill with smart design. With multiple integration patterns and technologies like REST, SOAP, MuleSoft, and External Services, choosing the right approach can be challenging. In this session, we’ll break down integration best practices, authentication strategies, and real-world pitfalls that can lead to performance bottlenecks, security risks, and maintenance nightmares. You’ll walk away with a clear understanding of how to architect integrations that are scalable, secure, and future-proof. Whether you’re dealing with real-time, batch, or hybrid integrations, this session will provide actionable insights for success.

16:05, Room 4

Ankita Dhamgaya

Identifying architectural anti-patterns: Preventing frequent design blunders, Ankita Dhamgaya

In this session, we will explore key architecture anti-patterns that can jeopardize the success of your projects. I’ll walk through real-world examples of common design mistakes, explaining how they can lead to performance issues, security vulnerabilities, or scalability challenges. By analyzing these mistakes, you’ll understand how to spot warning signs early on and avoid falling into these traps. I’ll also share actionable strategies to improve your design approach, ensuring more efficient and maintainable solutions. Participants will leave with practical tips that can be immediately applied to refine their design skills, avoid costly errors, and deliver better results in their projects.

16:35, Room 4

Łukasz Waszkiewicz

Mastering Apex Cursor: Enhancing Data Processing Efficiency in Salesforce, Łukasz Waszkiewicz

This presentation, “Mastering Apex Cursor: Enhancing Data Processing Efficiency in Salesforce,” introduces the Apex Cursor feature and highlights its importance for managing large datasets efficiently within Salesforce’s governor limits. Apex Cursors allow developers to handle extensive data volumes without excessive memory usage, enhancing overall application performance. We’ll begin with a quick overview of Apex Cursors and why they are essential in Salesforce data processing. The presentation will then cover the different cursor types—primarily Query and Batch cursors—and explain when each type is best suited for specific tasks. Through real-world examples, attendees will see practical implementations of cursors in data processing, illustrating how they improve scalability and execution speed for resource-intensive operations. Additionally, we’ll examine the performance benefits of Apex Cursors in navigating large datasets efficiently, reducing both processing time and resource consumption. The session will also address common issues and best practices to avoid pitfalls like hitting governor limits. By the end, attendees will have a solid understanding of leveraging Apex Cursors to build more scalable and efficient Salesforce applications.

Presentation