Klub D – Marketers

Tips and tricks for SSJS Development, Filip Boštík, 201 level

Discover practical insights into Salesforce Marketing Cloud development, specifically focusing on Server-Side JavaScript (SSJS). In this session, I’ll share tips and tricks to improve efficiency, code quality and security. Join me as we explore a set of tools, both within SFMC and in Visual Studio Code, designed to enhance your development experience. Let’s dive into the world of SSJS together and uncover ways to streamline and elevate your coding practices.

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Uncovering the Hidden Power of Browser Extensions for SFMC, Dmitrii Averin & Felipe Romero, 201 level

As digital marketing continues to evolve, the need for innovative tools to streamline processes and enhance user experiences becomes increasingly evident. Browser extensions offer a unique opportunity to bridge the gap between the Marketing Cloud platform and users’ browsing environments. Through a comprehensive analysis of Marketing Cloud integrations and tools, this study aims to uncover the untapped potential of browser extensions in optimizing marketing strategies, improving data analytics, and fostering customer engagement.

Setup your Marketing Cloud and Google Analytics Connection the way you need, Jan Spacir, 201 level

This presentation aims to empower marketing professionals, administrators, and analysts with practical insights into setting up and optimizing the connection between Salesforce Marketing Cloud and Google Analytics.

I will delve into the intricacies of this integration, offering valuable tips and best practices to unlock the full potential of these powerful platforms.

Attendees can expect to gain a comprehensive understanding of the key considerations when setting up and configuring the connection between Marketing Cloud and Google Analytics.

From aligning tracking parameters to leveraging custom dimensions, I will share real-world scenarios and solutions to common challenges, ensuring a smooth and efficient integration process.

The session will explore advanced analytics techniques that leverage the combined strengths of Marketing Cloud and Google Analytics, providing a holistic view of customer interactions across various touchpoints. Discover how to harness the power of data-driven insights to refine marketing strategies, enhance customer engagement, and drive measurable results.

Getting to Grips with AMPScript, Louise Lockie (@LouiseLockie), 201 level

Whether you are a marketeer wanting to produce highly customised and dynamic emails, or a Marketing Cloud administrator supporting a creative marketing team, you may have already hit the limits of the declarative personalisation options in SFMC. Join me to learn the structure and key use cases of AMPScript.

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Enhancing Email Campaign Delivery Process in Salesforce Marketing Cloud: A Technical Deep Dive, Hanna Nimchuk, 201 level

Successful email campaigns require both compelling content and a robust technical foundation in Salesforce Marketing Cloud (SFMC). Want to take your SFMC email campaigns to the next level?

This session dives deep into the technical aspects of SFMC to help you optimize your email delivery. We’ll cover everything you need to know, from setting up your infrastructure for peak performance to crafting high-impact email design and managing data effectively for targeted outreach. You’ll also learn how to streamline workflows with Automation Studio and Journey Builder, maximizing your efficiency. Leave equipped with the practical skills to ensure optimal email delivery, design engaging content, and execute targeted campaigns.

This session is ideal for both beginners and mid-level SFMC users looking to boost their email marketing expertise.

Demystifying Cookies: a much easier topic than you think, Fabien Taillon (@FabienTaillon), 101 level

Cookies have been in the news quite frequently in the past years. But what are they exactly ? Are they really linked to security and privacy issues ? They have been featured in the past Release Notes, alongside technical names like Enhanced Domain, SameSite attribute or Third-Party cookies. In this session we will demystify all these terms, seeing that this topic is actually much simpler than you think. After that you’ll never feel uncomfortable talking about cookies.

Engaging online workshops: keeping your audience awake, Lukáš Vavřín, 101 level

In the wake of the pandemic, client interactions have shifted from physical spaces to the digital realm, making leading workshops more challenging than ever.

Fear not! This session dives into essential techniques for captivating your audience, stopping them from hypnotizing the ‘Leave’ button.

We’ll explore practical tips, tools, and features that will not only keep your participants engaged, but also simplify your life. From effective note-keeping and collaboration to online whiteboarding and AI “assistants,” we’ll cover it all — with real-life examples!

Don’t just “screenshare”, take your online presentations to the next level, Todd Halfpenny (@ToddHalfpenny), 101 level

Throughout this session, attendees will see how they can use free tools to turn your next Zoom screenshare or Teams presentation into a blockbuster.

We’ll cover how to create and add picture-in-picture scenes, graphics and media, and even live captioning to your online presentations, allowing you to make them more engaging, powerful, accessible, and professional.

If you’re looking to help the migration from zoom-fatigue and death-by-powerpoint, this session is for you.

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