Dialog

Agentic now – Tipps and Tricks to make the best of Agentforce, Robert Sösemann

AgentForce is evolving fast—but you don’t need to wait for perfection to start delivering impact. After nearly two years of building real AgentForce solutions in production environments, I’ve collected a set of practical patterns, workarounds, and habits that consistently make AgentForce projects succeed.

In this session, I’ll share concrete tips you can apply immediately: how to get reliable behavior out of agents, how to avoid common sources of hallucinations, how to structure skills and prompts for predictability, and how to test and monitor agents as they become smarter and more autonomous.

We’ll look at both where AgentForce shines today and where you still need to be creative—always with a clear view on how the platform is rapidly maturing. This will be an experience-based walkthrough of what really works, what to avoid, and how to build useful AgentForce capabilities right now.

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Build It Right: Salesforce Architecture Tips Every Team Should Know, Łukasz Waszkiewicz

Learn how to architect Salesforce solutions the right way—using platform-native capabilities, scalable data models, secure sharing models, and efficient automation design. This guide breaks down the essential patterns, guardrails, and best practices every Salesforce team should follow to ensure performance, maintainability, and long-term org health.

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How I Solved It: Advanced Analytics To Break Through Dashboard Limitations, Evan Ponter

Salesforce Dashboards provide a ton of functionality – but they still have their limits. What if you need more control over the filters you apply to your results? What if you wanted granular control over which components were displayed? What if some of your components should ignore certain filters? This session will dissect every aspect of recreating each function of a standard Salesforce Dashboard using standalone standard components on a Lightning App page in order to address the specific needs of data analysis. No paid products are at play here – this solution can be implemented in any Salesforce org. Come learn how this solution can open up a world of analytical possibilities.

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Marketing Cloud on Core: Why Admins Should Care?, Ekat Obolenskaya

Heard the hype around MC Next, Agents, Data 360, and “the new Marketing Cloud”? This session breaks it all down in simple human language. We’ll zero in on what actually matters for Salesforce Admins: segmentation in Data Cloud instead of DEs, how Journey Builder compares to Campaign Flows, Foundations vs. Growth vs. Advanced, and how to prepare your org for the shift.

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Data quality is a leadership problem (not a Salesforce problem), Andre van Kampen

Bad data isn’t caused by missing validation rules. It’s caused by unclear ownership, conflicting incentives, and process decisions that reward speed over accuracy.

In this session, we’ll challenge the idea that data quality is the admin’s job, and explore why it really is a leadership and governance issue. You’ll see why clean-up projects keep repeating themselves, how everyday process decisions create data decay, and how to move data-ownership from IT to the business.

Tired of fixing symptoms instead of causes? Let’s start with responsibility, not configuration.

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Experience Cloud Meets AI: Designing Intelligent Portals That Actually Get Used, Lillie Beiting

Experience Cloud portals are deceptively hard. On paper, they promise self-service, deflection, engagement, and scale. In practice, many portals struggle with adoption, messy UX, and brittle automation. While AI is often positioned as the solution to Experience Cloud nightmares, it tends to amplify existing problems rather than solve them.

This session explores how to design AI-enabled Experience Cloud implementations that drive real user adoption, not just technical novelty. We’ll walk through practical design patterns that combine Experience Cloud, data strategy, and AI capabilities in a way that improves usability, relevance, and trust for end users.

This talk is grounded in what actually happens inside mature Salesforce orgs: legacy data models, competing stakeholder priorities, regulatory constraints, and content owners who don’t think like architects. We’ll examine how AI can be used responsibly and effectively to improve portal experiences without introducing governance chaos or ethical risk.

Topics covered include:

• AI-assisted search and content discovery: when it helps, when it hurts, and how to structure content so AI can surface the right answers
• Personalization vs. privacy: using behavioral and contextual data without crossing trust boundaries
• Intelligent self-service: designing AI-supported case deflection that doesn’t frustrate users or overwhelm support teams
• Human-in-the-loop patterns for AI recommendations, summaries, and responses
• Adoption-first design: aligning AI features with user intent, not internal org assumptions

We’ll also cover common anti-patterns:

• Adding AI before fixing information architecture
• Treating AI as a UX shortcut instead of a design responsibility
• Over-automating support interactions and losing user trust
• Ignoring governance, auditability, and explainability

Attendees will leave with:

• A decision framework for where AI belongs (and doesn’t) in Experience Cloud
• Architectural patterns for scalable, maintainable AI-enabled portals
• Governance guardrails that support innovation without risk sprawl
• Practical advice for working with stakeholders who want “AI everywhere”

This session is ideal for architects, developers, and admins who want to move beyond hype and design Experience Cloud portals that are intelligent, ethical, and genuinely useful. However, Marketers, Consultants and Business end users can benefit from understanding the groundwork required for an Experience Cloud Portal to benefit from AI.

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From Setup to Adoption: How to Run Your First Slack Project Successfully, Piyusha Pilania

In this session, we’ll walk through how to approach your first Slack project end to end, from planning and setup to rollout and long-term adoption. We’ll cover key considerations, common mistakes, and practical tips and tricks based on real implementations.

You’ll learn how to design Slack for your teams, set the right foundations, and tackle the biggest problem most projects face: adoption. This session is ideal for Slack Admins, Consultants, IT teams, and anyone responsible for rolling out Slack successfully for the first time.

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Agentforce Prompt Templates and Apex – The Perfect Couple, Keir Bowden

You may be aware that Apex code can be used to provide dynamic grounding data to Agentforce Prompt Templates, but did you know it works the other way around? Join me for a look at how you can leverage Prompt Templates in Apex and Lightning Web Components – augmenting your applications with Generative AI, while remaining safely inside the Einstein Trust Layer.

You don’t need an Agent to introduce Generative AI into your Apex processes!

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