10 Key Tips for a Successful Data Cloud Implementation, Melissa Shepard
Learn essential strategies for a successful data cloud implementation. This covers best practices, common pitfalls to avoid and key considerations for optimizing performance, security and scalability.
Are You Underusing CRM Analytics? How to Architect It for Maximum Impact, Jiri Dvorak
Did you know that your Salesforce license might already include access to a powerful BI tool? CRM Analytics is often bundled with other products, yet many organisations underutilise it—or worse, don’t even realise they have it. This session will demystify CRM Analytics and show you how to architect a scalable and efficient data preparation process to unlock real business insights. Learn best practices for designing data prep recipes, optimising performance, and implementing governance strategies. Whether new to CRM Analytics or looking to maximise its value, this session will help you transform untapped potential into actionable intelligence.
Lunch time
Something typical counting with vegetarians and non-vegetarians as well. Beer (might be) included, as well as something sweet to get you ready for the next BIG thing.
Access Salesforce Reports and Dashboards in Slack, Aaron Crear
In this session you will learn how to pull Salesforce Reports and Dashboards into Slack with a native Salesforce Slack app. This includes searching, setting up subscriptions and viewing snapshots all in Slack. You will also learn how to push Salesforce Reports and Dashboards into Slack using Flow. This allows you to control cadence, trigger points and can even bypass subscription limits.
From Strategy to Execution: Building a Marketing Automation Roadmap, Markus Dang
The success of marketing automation depends not only on technology, but also on a clear roadmap that aligns business goals with execution. Many organizations struggle to close the gap between strategy and execution, resulting in disconnected campaigns and underutilized technology. This session provides a guide to defining a scalable strategy and successfully implementing it with Salesforce Marketing Cloud.
Key Takeaway: Attendees will leave with a plan for building and executing a marketing automation roadmap that is both strategic and scalable.
Build with Web APIs for Fun & Profit, Todd Halfpenny
We might have all these wonderful Salesforce features and functions available to us as developers, but have you ever thought about what we can do with the ever expanding list of native web APIs that we now also have access to?
Come and explore some of these with Todd, and we’ll see how we can enrich our applications and components with web APIs including camera access, picture-in-picture, copy & paste, the share API, and even speech recognition.
You’ll leave this session with a new passion for what the browser can offer Salesforce developers, and a real excitement on the possibilities for our end users.
Coffee break. Tea break. Sweet break. And something salt as well.
Power Up Apex with Dynamic Formula Evaluation: A New Approach to Logic Execution, Volodymyr Radko
In this session, we will explore how dynamic formula evaluation in Apex can simplify solution logic, reduce unnecessary complexity, and enhance flexibility in Salesforce development. By leveraging dynamic formulas, developers can create more reusable, configurable, and maintainable code—minimizing the need for rigid conditionals and repetitive logic. Through real-world use cases and code examples, you’ll discover how this technique can transform the way you structure business rules and data processing in Apex.
GitHub Copilot for Salesforce Developers: Friend, Foe, or Fluff?, Michal Verner
What can Salesforce developers really expect from their AI-powered copilot? Is it a productivity game-changer, or will you find yourself drowning in questionable code suggestions? Can it serve as your rubber duck, your test-writing assistant, or even your TDD partner, magically crafting methods that meet your specs?
In this talk, we’ll dive into the capabilities, quirks, and limitations of GitHub Copilot when it comes to Salesforce development. From configuring it to match your needs to nudging it into writing better code (and tests), we’ll explore how far this magical AI assistant can take you—and where it might leave you stranded.
Demo: