Room 5

How to Communicate Data Security Risks to the C-Suite, Matt Meyers

As Salesforce Architects, we see critical security gaps that the C-suite often misses. With phishing attacks up 58.2% this past year alone, the need for architects to be able to effectively communicate enterprise security risks to leadership has never been higher.

Learn strategies to translate technical vulnerabilities into business impact, helping CTOs prioritize security measures that protect both customer data and organizational reputation. Through practical frameworks, discover how to bridge the gap between executive vision and implementation reality.

Stick Figures & Salesforce: A Business Analyst’s Guide to Visual Storytelling, Pei Mun Lim

Transform your data models, process flows, and system context diagrams from complex to compelling! As a BA who moonlights as a cartoonist, I’ll show you how the principles of single-panel storytelling can revolutionize your technical documentation.

Through practical examples and (very amateur) live sketching, you’ll learn how two key questions – “who’s it for?” and “what’s it for?” – can elevate your BA diagrams from good to great. Whether you’re mapping complex data relationships, documenting business processes, or designing integration flows, you’ll discover techniques to make your visuals more engaging and effective, regardless of artistic ability.

Warning: May contain occasional cartoon-related humor. Stick figure drawing skills optional, but enthusiasm required!

Presentation

How to Ruin Your Salesforce Implementation: A Masterclass in Failure, Nikita Belov

Are you tired of smooth, efficient Salesforce implementations? Do you secretly enjoy a bit of chaos, confusion, and endless user complaints? Then this session is for you! Join us for a hilarious deep dive into the absolute worst advice you could possibly follow—guaranteed to derail your CRM, frustrate your team, and keep consultants employed for years to come. Packed with real-world horror stories, bad decisions, and the occasional facepalm moment, this session will teach you exactly what not to do. Expect laughter, cringing, and—most importantly—actionable takeaways to avoid these disasters in your own org. You’ll leave entertained, informed, and maybe a little scared.

Presentation

Design Thinking: From idea to a validated Salesforce prototype in 5 days, Lukáš Vavřín

Tired of generic demos that aren’t even remotely close to a real implementation? Are never-ending change requests from end-users giving you a headache? This might be a good time to bring Design Thinking into your pre-sales and projects! Put your customers and users in the spotlight, focus on their real needs and uncover what’s really behind that fancy buzzword “Design Thinking”.

In this session, you’ll learn:

• The core principles of Design Thinking
• Use cases when it’s (not) a good idea to apply Design Thinking
• How to leverage Design Sprints – a structured workshop approach that will get you from absolutely nothing to a validated prototype in just a week
• Practical exercises that you can use during your next workshop, including real-life examples

Flexibility fails: When is it ok not to be agile?, George Avilov

Agile is renowned for its adaptability, but in large-scale, complex Salesforce implementations projects with global user bases, its limits quickly become apparent. This session will uncover the challenges of implementing Agile in expansive, international rollouts, where project management intricacies and the need for structured oversight collide with Agile’s core principles. We’ll discuss how a blended approach – often called “agilefall” – can provide the structure necessary to navigate complex timelines and varied requirements, using Agile practices as a flexible toolkit rather than a strict framework.
Consulting and project management professionals will discover how to leverage Agile’s best elements while incorporating waterfall’s stability to drive success. Emphasizing the pivotal roles of consultants and business analysts, this talk provides actionable insights for balancing agility and control in global-scale implementations.

The definitive guide to Salesforce and SAP Master Data Synchronisation, Svatopluk Sejkora

Keeping Salesforce and SAP in sync does feel like solving a complex puzzle — but it doesn’t have to. Join me for an engaging session where we’ll break down the process of mastering data synchronisation step by step.

We’ll start with real-world process definitions and dive into how Salesforce’s standard objects with a little help of custom ones can be used to create a scalable, efficient data model that supports various use cases. From there, we’ll tackle the big questions: how do you decide your source of truth, and what trade-offs must be considered?

We’ll cover integration patterns that can be considered, possible trigger points to initiate the sync, and necessary errors handling when things don’t go as planned.

To bring it all together, we’ll walk you through a working example (mocked) featuring a B2B Checkout. Because seeing it in action makes all the difference.

If you’re looking to streamline your Salesforce and SAP systems or just want practical tips to solve real-world challenges, this session is for you.

From Diapers to Design: Lessons from Parenthood for Better User Adoption, Katka Vokrinkova

Ever noticed how getting users to embrace Salesforce is a lot like convincing a child to fall asleep? As a new parent and UX designer, I’ve found that the patience, strategy, and persistence honed during late-night feedings are surprisingly effective in driving user adoption. In this fun and informal session, I’ll share relatable stories and analogies that connect the dots between nurturing a child and fostering enthusiastic Salesforce users. Discover how bedtime routines can inspire consistent user onboarding, or how baby-proofing a home parallels designing intuitive interfaces.