From Chaos to Confidence: Running Global Salesforce Rollouts Without Losing Your Mind, Leanne Botwright & Liz Elliott
Rolling out Salesforce globally sounds great on a roadmap until you’re juggling multiple regions, time zones, data models, partners, and competing priorities, all while trying to keep the business running.
In this session, we share real-world lessons from leading large-scale, multi-market Salesforce rollouts across Service Cloud, Experience Cloud, Install Base, and Field Service. Drawing on practical delivery experience, this talk explores what actually makes global rollouts succeed and why so many fail.
We’ll cover:
- The difference between technical readiness and market readiness
- Governance approaches that scale across regions without slowing delivery
- How to run UAT at scale without it becoming a box-ticking exercise
- Common data and enablement pitfalls that derail global launches
- Practical strategies for adoption and post–go-live stability
This session is for anyone who’s looked at “Global Salesforce Rollout” on a slide and thought, “That’s going to be messy.” If you’re coordinating multiple regions, time zones, data models, partners, and business priorities and you still have to keep the lights on, this talk will give you practical tools and patterns to make global delivery more predictable.
An engaging, practical session that gives teams clear frameworks, candid lessons, and a concrete path to move from rollout chaos to confident, reliable delivery.