Euforie

The 5 Marketing Cloud Engagement Mistakes You Don’t Know You’re Making (Yet!), Hanna Nimchuk

After working hands-on with multiple Marketing Cloud Engagement instances, I’ve seen the same mistakes repeated again and again—and I’ve made some of them myself! This session covers the five most common and costly MCE setup mistakes, from governance gaps and naming chaos to data model decisions that quietly hurt performance. You’ll learn how to spot these hidden technical debt traps early and fix them before they turn into expensive rebuilds.

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Emailing Setup and Governance in Large Corporate Environment, Eva Chýleová

We solved challenges such as Content Builder architecture that enables flexible content updates across 500+ running Journeys without user intervention. Or how to keep governance and ensure brand consistency over 2mio monthly sent emails by over 100 SFMC users. Therefore e.g. shared components, dynamic headers and footers and Content Builder Approvals were the right patterns.

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Comprehensive Journey & Data Monitoring, David Svačina

Would you like to have a clearer picture of what’s happening in your Marketing Cloud Engagement instance? This session presents a solution developed for a client with 100+ users, 500+ active journeys, and 1,000+ profile attributes updated daily. In Journey Monitoring, users can track overall performance of their journeys and activities, as well as identify any issues that occur. In Data Load Monitoring, users can see when their data was updated, while administrators gain deeper insights into volumes, trends, and anomalies. Designed for both technical and non-technical audiences, this session offers a practical user perspective alongside an explanation of the underlying mechanics.

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Data Cloud Gone Wild: Securing What You Think Is Safe, David Fernandez Rivero

Think your Data Cloud is secure? Think again. I’ll share real-world lessons from recent projects, including the most common ways sensitive data gets exposed and how to prevent it. This session is packed with practical tips, governance tricks, and security best practices. Learn how to keep your unified customer data safe, compliant, and under control before it goes “viral.”

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Beyond the ‘Next’-Button: Designing Dynamic & Interactive Screen Flows, Milan Bolland

Most Screen Flows are designed as linear wizards: a rigid sequence of “Next, Next, Finish.” But real work isn’t linear. Users need the flexibility to jump between tasks—like editing a specific Quote Line Item, then updating a Discount, without losing their place.

In this session, we will break the “Next” button habit. We will learn how to design “Flow Dashboards”—single-screen command centers that act like mini-apps.

We will explore the “Hub and Spoke” navigation pattern, using buttons and datatables to launch specific actions and return the user exactly where they left off. Stop building rigid wizards and start building interactive, non-linear experiences that your users will actually enjoy.

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Scaling Without Failing: What They Don’t Tell You About Mega-Orgs, Igor Chtivelband

As your Salesforce footprint grows, the complexity doesn’t just add up—it multiplies. Managing an enterprise-scale Org requires a total shift in mindset regarding performance, governance, and budget.

In this session, I bypass the “feature announcements” and get straight to the reality of scale. Based on years of hands-on trial and error, I will share the hard-won lessons of navigating a massive environment.

You will learn:

• The ROI of Efficiency: Navigating the significant cost implications of a large-scale org and how to optimize your spend.
• Strategic Limit Management: Moving from reactive fixing to proactive architectural design.
• Optimization Frameworks: How to identify and resolve performance bottlenecks that threaten user adoption.

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Elevate your screen flow ui with style, Chandan Mullick

Many Salesforce Screen Flows do their job, but they rarely look like the modern Lightning UI your users are used to. This session shows how to close that gap by applying different techniques like

• Element’s Style Tab
• SLDS styling with Text Template element
• Other smart features of the Screen
  Mastering the techniques can elevate the UI of the Screen Flow without any custom code or third-party package installation.

Key Topics Covered:

• How to use Element’s Style Tab
• SLDS CSS usage in Screen Flows using Display Text components
• Practical examples

Practical Use Cases:

• Screen flow UI similar to the rest of the Lightning experience
• Tips for optimising performance and avoiding common pitfalls.

Who Should Attend:

• Admins building Screen Flows who want better UI
• Developers seeking rapid prototyping alternatives to LWC components

Outcome:
By the end of this session, participants will be able to use Element’s Style Tab effectively and implement SLDS styling in Screen Flow creating a unified Lightning experience for their users.

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User Access Policies: Automate Your Access Assignments!, Louise Lockie

Still making your permission set assignments manually? Join me to hear how you can use this new tool to control, monitor, and automate granting and revoking access, including licences.

We’ll deep dive into use cases for UAP and amaze you with how much time it’ll save, for troubleshooting too!

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