Intelligence views: the revolution of list views!, Jean-Pierre Rizzi
Back at TDX23, the community asked TTTC that the list views got some love and Salesforce answered with the amazing intelligence views! Now Leads, Contacts, Opportunities and Accounts have superpowers!
From Strategy to Reality: Mapping Processes for Maximum Business Impact, Alexandru Furtuna & Iulian Chiriac
Learn how to turn business goals into actionable Salesforce processes that make customers happy while making a real impact. This session covers process mapping techniques, aligning stakeholders, and avoiding common pitfalls in implementations. Gain practical insights to create scalable, efficient workflows that improve adoption, efficiency, and measurable business outcomes.
This session bridges the gap between business strategy and Salesforce execution, helping attendees avoid common pitfalls in implementations. It provides practical techniques, real-world case studies, and actionable insights that consultants, admins, and architects can apply immediately. Clients will see how their needs can be effectively transformed into real Salesforce solutions. With a mix of technical expertise and business strategy, this session offers high-impact content that ensures Salesforce delivers measurable value.
Lunch time
Something typical counting with vegetarians and non-vegetarians as well. Beer (might be) included, as well as something sweet to get you ready for the next BIG thing.
Securing agent actions – the 101 on Agentforce security, Christian Szandor Knapp
Among Salesforce values trust is number one. The advent of Agentforce puts a new spin on securing access for external and internal use cases. This session will guide you through most important aspects: getting into the right mindset, setting up an Agentforce user and messaging, designing secure and atomistic actions. Leave with latest updates from Salesforce and clear guidance for your next Agentforce implementation.
Beyond the Hype: ‘Real’ Use Cases for Agentforce, Data Cloud, & AI, Melissa Hill Dees & Vicki Moritz-Henry
We’ve all heard the buzzwords: Data Cloud, Agentforce, AI. But even after reading blogs and Trailhead modules, many are still wondering—how do these tools actually fit their organization?
We’re here to cut through the hype with a candid discussion on real-life use cases. From nonprofits to marketing to retail, we’ll share concrete examples of where these tools deliver real value. Join us as we demystify Data Cloud and Agentforce and help you decide if they’re the right next step for you!
Coffee break. Tea break. Sweet break. And something salt as well.
Making Discovery Great Again: 10 Major Fuckups We Made & How You Can Avoid Them, Andrea Kuklová & Tomas Hnizdil
Let us share major mistakes which happened during our project discovery phases and how we should have avoided them. The discovery phase is also the stage of a deal when the Sales Manager includes the Technical Architect to run this engagement together, therefore, we bring you two different points of view from business on one side and technical perspective on the other. You can expect nothing less than lessons learned from the Salesforce opportunities we run, best practices and juicy details of our own fuckups. Hopefully, you’ll get a bunch of concrete tips that you can apply in your discovery process (and also a few that are worth avoiding!).
SFMC Audit Made Simple: Why It’s Crucial and How to Get Started, Hanna Nimchuk
Ready to uncover what’s really happening in your Salesforce Marketing Cloud instance? This session breaks down the whys and hows of SFMC audits, highlighting common pitfalls and easy wins. Whether you’re new to audits or an experienced user needing a refresh, you’ll walk away with practical insights to keep your instance in top shape. Let’s simplify the process and unlock your system’s full potential!