11:00, Ceremony

Marin Niehues

Congratulations, you are agile. Your product is still late, Marin Niehues

Agile was supposed to fix everything.

Better Products, Better Teams, Happier Customers and in the end: better revenue.

Now you are agile… and yet:
Your product is still late. Still not what the customer asked for. Still somehow worse than last quarter.

Companies keep burning millions on agile transformations that never end. Teams drown in meetings, rituals and ticket admin. Leadership still doesn’t know what’s going on, they just use different words for the same confusion.

Scrum, SAFe, Kanban, LeSS: All these Frameworks were meant to be tools, not religions. But somewhere along the way, organizations stopped solving problems and started worshiping the process itself.

I’ve watched teams debate backlog grooming for two hours without fixing a single user issue. I’ve seen leadership measure velocity like it’s revenue. And I’ve seen brilliant teams suffocated by agile ceremonies instead of being supported by a structure that helps them deliver.

But if your organization is dysfunctional at its core, an agile framework won’t save you. Customers don’t care what framework you use. They care whether you solve their problems.

This session shows you how to strip Agile back down to what actually matters: solving customer problems and being able to react to the market, all while having a great time building a great product. Because you don’t need Scrum. You need to ship a working product.

Presentation

12:00, Ceremony

AI Says Yes, But Should You? Critical Thinking in Project Delivery, Pei Mun Lim

AI built it. Should you deploy it? The critical questions aren’t “does it work?” but “is it well-architected?” Learn to evaluate AI-generated solutions through Salesforce’s Trusted/Easy/Adaptable framework: Does it protect stakeholders? Deliver value sustainably? Evolve with business needs? See real failures where AI created functional disasters, and develop the critical thinking patterns that catch architectural problems before production.

Presentation

12:30

Lunch time

Something typical counting with vegetarians and non-vegetarians as well. Beer (might be) included, as well as something sweet to get you ready for the next BIG thing.

13:40, Ceremony

Vicki Moritz-Henry

The Data Cloud Guide for Marketers, Vicki Moritz-Henry

Data Cloud is all the hype and is meant to be the magic fix to your marketing systems, but for most teams, Marketing Cloud Engagement is still where the magic actually happens.

This session is a look into the architecture behind a successful Data Cloud and Marketing Cloud Engagement implementation. We’ll walk through practical architecture patterns, show how data moves, and call out the decisions that quietly make (or break) activation.

We’ll cover: – Where Marketing Cloud Engagement sits in a Data Cloud-led architecture – The surprising role that Marketing Cloud Connect still plays – Identity, data modeling, and activation trade-offs marketers feel every day – How to avoid sync sprawl, duplicated logic, and “why is this segment wrong?” moments We’ll also look at how these patterns set you up to start testing and shifting towards the agentic world of Marketing Cloud Next. No hype. Just clear architecture, honest trade-offs, and marketing systems that behave the way you expect them to.

Presentation

14:10, Ceremony

Matt Meyers

What to Do in the First 24 Hours After a Salesforce Data Breach, Matt Meyers

It is not a question of whether your Salesforce org will be breached, but when. In 2025, connected app compromises exposed 960+ orgs and most teams had no playbook for what came next. This session delivers a technical breakdown of breach response covering blast radius assessment across connected apps and OAuth tokens, executing token revocation and credential rotation without breaking production integrations, and preserving forensic evidence while coordinating stakeholders under pressure. You will leave with a complete breach-to-recovery response plan covering every critical decision from the moment you discover a compromise to the moment your org is back in production.

Presentation

14:40, Ceremony

Jasmine Ashley

10 Salesforce Decisions That Will Cost You Later — And How to Audit Them Now, Jasmine Ashley

Many costly Salesforce issues don’t start with code — they start with small design decisions. In this practical session, we’ll examine 10 overlooked choices in data modelling, automation structure, permissions, and scope that quietly create instability. You’ll leave with a simple self-audit framework, risk indicators to watch for, and practical guardrails to strengthen long-term sustainability before rework becomes inevitable.

Presentation

15:10, Ceremony

Rich Nevin

How to Make a Great Roadmap, Rich Nevin

A great roadmap is more than just a summary of prioritized features, it’s a process that facilitates communication, builds confidence and trust with your stakeholders, and provides calm, focused urgency for your Salesforce technology team.

In this session, we’ll walk through the process, share variations to customize the work to your organization, and help you turn your roadmap into Salesforce gold.

Presentation

15:40

Coffee break. Tea break. Sweet break. And something salt as well.

16:10, Ceremony

Michal Verner

The Developer Who Wasn’t There: Autonomous Salesforce Development with Claude Code, Michal Verner

What if you could hand Claude Code a user story and come back to a working, tested, code-reviewed feature? No babysitting. No copy-pasting. No “AI-assisted” — fully AI-driven.

In this session, I’ll demo a complete autonomous workflow powered by Claude Code: from user story to git commit. You’ll see how I chain specialized agents to architect the solution, plan the implementation, write Apex and LWC, generate unit tests, validate in the Salesforce UI with Playwright, run code review, and iterate until it’s production-ready.

Is this the future of Salesforce development or a recipe for disaster? Come find out — and maybe rethink what “developer productivity” actually means.

Presentation

16:40, Ceremony

Automation ROI: Measuring the Impact of Salesforce Automation Tools, Melissa Shepard

This session will explore how tools like Flows and bots can drive significant ROI by streamlining repetitive tasks, reducing manual errors and freeing up employee time for higher-value activities. Learn real-world examples, key metrics to track automation success and strategies to quantify the financial and operational impact of automation initiatives. Attendees will leave with actionable insights to build a compelling case for automation to maximize the value of their Salesforce investment.

Presentation