Bravo

One Data, One Journey: Sales, Service & Marketing Unite, Olga Shirokova, Timo Pouw

Join us for a deep dive into what happens when Sales, Service, and Marketing Cloud actually live together on Core.

We’re getting practical with real use cases: see how to orchestrate cross-cloud processes using Flows, manage WhatsApp conversations without switching tabs, and use Data Cloud to turn messy data into actual insights. With a sprinkle of agentforce. It’s one instance, one journey, and a whole lot less clicking.

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AI Agent: Promise vs. Reality – ROI and Lessons Learned, Yosra Saidani & Jim Stukas

What really happens when you deploy an AI-powered agent with Agentforce? In this session, we’ll share honest and practical feedback from real-world deployments — what works, what doesn’t, and why. Expect key figures, concrete examples, and actionable insights to help you succeed in your own AI projects.

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More Than a Training Plan: How Admins Drive Real Organizational Change, Justyna Krajewska & Marie van Roekel

Every Salesforce Admin has been there: you build a flawless solution, the automation is elegant, and the fields are perfectly mapped—yet, six weeks later, adoption is stagnant and users are still tracking data in “shadow” spreadsheets. The missing ingredient? Organizational Change Management (OCM).
In this session, we’re moving past the myth that a single training deck and a “Welcome to Salesforce” email constitute a rollout strategy. We will dive into why OCM is a foundational technical skill, equal in importance to Flow or Data Modeling. You’ll walk away with a practical toolkit to navigate the “people side” of your implementation, regardless of your project’s scale.

Summary: The majority of digital transformations fail, often due to a lack of executive support and user resistance. To drive real change, admins should use models like Kotter’s 8-Step plan to create urgency, enlist volunteers, and focus on winning “hearts and minds” through early engagement and quick wins

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Beyond the Basics: Pro Tips for a Powerful Salesforce Field Service Implementation, Prag Ravichandran & Vetriselvan Manoharan

Salesforce Field Service offers a robust set of tools-but are you using them to their full potential? This session dives into advanced tricks and tips that can supercharge your Field Service implementation and deliver real operational value. We’ll explore practical use cases and expert strategies for optimizing the platform-from configuring geofencing alerts for smarter dispatching, to using polygons for territory precision. Learn how to automate recurring visits with maintenance rules, manage service entitlements through warranties, and ensure SLA compliance. You’ll also gain insights on improving technician efficiency and enhancing the mobile experience.

Whether you’re planning your first rollout or refining an existing setup, this session will give you the field-tested guidance to take your implementation from good to exceptional.

Topics Covered

• Geofencing: Automate status changes and alerts based on technician proximity
• Polygons: Define service boundaries accurately and optimize routing
• Maintenance Rules: Set up recurring work automatically for preventive maintenance
• Scheduling Tips: Use scheduling policies and objectives for smarter work allocation
• Mobile Optimization: Custom actions, offline sync strategies, and UI tweaks for technicians

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From Chaos to Confidence: Running Global Salesforce Rollouts Without Losing Your Mind, Leanne Botwright & Liz Elliott

Rolling out Salesforce globally sounds great on a roadmap until you’re juggling multiple regions, time zones, data models, partners, and competing priorities, all while trying to keep the business running.

In this session, we share real-world lessons from leading large-scale, multi-market Salesforce rollouts across Service Cloud, Experience Cloud, Install Base, and Field Service. Drawing on practical delivery experience, this talk explores what actually makes global rollouts succeed and why so many fail.

We’ll cover:

• The difference between technical readiness and market readiness
• Governance approaches that scale across regions without slowing delivery
• How to run UAT at scale without it becoming a box-ticking exercise
• Common data and enablement pitfalls that derail global launches
• Practical strategies for adoption and post–go-live stability

This session is for anyone who’s looked at “Global Salesforce Rollout” on a slide and thought, “That’s going to be messy.” If you’re coordinating multiple regions, time zones, data models, partners, and business priorities and you still have to keep the lights on, this talk will give you practical tools and patterns to make global delivery more predictable.

An engaging, practical session that gives teams clear frameworks, candid lessons, and a concrete path to move from rollout chaos to confident, reliable delivery.

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99% of Junior Developers Don’t Know what BAD Code is, Houssam Saoudy & Fátima Pérez Botón

This session will use bad implementations to demonstrate bad practices and offer solutions and practical advice.

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