14:40, Bravo

Beyond the Basics: Pro Tips for a Powerful Salesforce Field Service Implementation, Prag Ravichandran & Vetriselvan Manoharan

Salesforce Field Service offers a robust set of tools-but are you using them to their full potential? This session dives into advanced tricks and tips that can supercharge your Field Service implementation and deliver real operational value. We’ll explore practical use cases and expert strategies for optimizing the platform-from configuring geofencing alerts for smarter dispatching, to using polygons for territory precision. Learn how to automate recurring visits with maintenance rules, manage service entitlements through warranties, and ensure SLA compliance. You’ll also gain insights on improving technician efficiency and enhancing the mobile experience.

Whether you’re planning your first rollout or refining an existing setup, this session will give you the field-tested guidance to take your implementation from good to exceptional.

Topics Covered

  • Geofencing: Automate status changes and alerts based on technician proximity
  • Polygons: Define service boundaries accurately and optimize routing
  • Maintenance Rules: Set up recurring work automatically for preventive maintenance
  • Scheduling Tips: Use scheduling policies and objectives for smarter work allocation
  • Mobile Optimization: Custom actions, offline sync strategies, and UI tweaks for technicians

Presentation

14:40, Forum

Working with your colleagues better – challenging convention with Giftedness and ADHD!, Paul Ginsberg & Roger Farrow

The #1 cause of project failure is the human element, not technical aspects. Join us for a better understanding of the 20% of people who don’t fit into the neatest of boxes, as well as gaining a happier and more productive work life. You’ll be better able to support your colleagues, uncover their (or your) hidden potential, reducing stress for everyone.

Sharing stories from the SF ecosystem, we’ll touch upon ADHD, Autism, Giftedness and more: sharing tips on how to help each other thrive!

We mustn’t assume that everyone’s brains work in the same way (because they absolutely don’t!)

To unlock the potential of neurodivergent colleagues (such as those with ADHD or Autism), small adjustments make a big difference such as sending meeting agendas in advance, being direct in your requests, providing context for emotions or sarcasm, and clearly discussing deadlines.

The foundation is a simple question: “What adjustment would help you?

Presentation

14:40, Dialog

Marketing Cloud on Core: Why Admins Should Care?, Ekat Obolenskaya

Heard the hype around MC Next, Agents, Data 360, and “the new Marketing Cloud”? This session breaks it all down in simple human language. We’ll zero in on what actually matters for Salesforce Admins: segmentation in Data Cloud instead of DEs, how Journey Builder compares to Campaign Flows, Foundations vs. Growth vs. Advanced, and how to prepare your org for the shift.

Presentation

15:10, Ceremony

Rich Nevin

How to Make a Great Roadmap, Rich Nevin

A great roadmap is more than just a summary of prioritized features, it’s a process that facilitates communication, builds confidence and trust with your stakeholders, and provides calm, focused urgency for your Salesforce technology team.

In this session, we’ll walk through the process, share variations to customize the work to your organization, and help you turn your roadmap into Salesforce gold.

Presentation

15:10, Dialog

Andre van Kampen

Data quality is a leadership problem (not a Salesforce problem), Andre van Kampen

Bad data isn’t caused by missing validation rules. It’s caused by unclear ownership, conflicting incentives, and process decisions that reward speed over accuracy.

In this session, we’ll challenge the idea that data quality is the admin’s job, and explore why it really is a leadership and governance issue. You’ll see why clean-up projects keep repeating themselves, how everyday process decisions create data decay, and how to move data-ownership from IT to the business.

Tired of fixing symptoms instead of causes? Let’s start with responsibility, not configuration.

Presentation

15:10, Aplaus

Piotr Gajek

Beyond Best Practices: Why Following the Rules Can Break Your Code?, Piotr Gajek

In this session, we’ll challenge some of Salesforce’s “best practices” and explore why they aren’t always the best. We’ll also take a look at a few so-called “bad practices” that can actually work better than expected. This will be a deeply technical session, packed with code examples, real use cases, and honest discussion.

In this session, I want to show that we can break the rules – as long as we understand why. This session is for people who want to learn something new and explore ideas that might be a little controversial. As Metallica used to sing: open your mind for a different view.

Presentation

15:40

Coffee break. Tea break. Sweet break. And something salt as well.

16:10, Ceremony

Michal Verner

The Developer Who Wasn’t There: Autonomous Salesforce Development with Claude Code, Michal Verner

What if you could hand Claude Code a user story and come back to a working, tested, code-reviewed feature? No babysitting. No copy-pasting. No “AI-assisted” — fully AI-driven.

In this session, I’ll demo a complete autonomous workflow powered by Claude Code: from user story to git commit. You’ll see how I chain specialized agents to architect the solution, plan the implementation, write Apex and LWC, generate unit tests, validate in the Salesforce UI with Playwright, run code review, and iterate until it’s production-ready.

Is this the future of Salesforce development or a recipe for disaster? Come find out — and maybe rethink what “developer productivity” actually means.

Presentation

16:10, Dialog

Lillie Beiting

Experience Cloud Meets AI: Designing Intelligent Portals That Actually Get Used, Lillie Beiting

Experience Cloud portals are deceptively hard. On paper, they promise self-service, deflection, engagement, and scale. In practice, many portals struggle with adoption, messy UX, and brittle automation. While AI is often positioned as the solution to Experience Cloud nightmares, it tends to amplify existing problems rather than solve them.

This session explores how to design AI-enabled Experience Cloud implementations that drive real user adoption, not just technical novelty. We’ll walk through practical design patterns that combine Experience Cloud, data strategy, and AI capabilities in a way that improves usability, relevance, and trust for end users.

This talk is grounded in what actually happens inside mature Salesforce orgs: legacy data models, competing stakeholder priorities, regulatory constraints, and content owners who don’t think like architects. We’ll examine how AI can be used responsibly and effectively to improve portal experiences without introducing governance chaos or ethical risk.

Topics covered include:

  • AI-assisted search and content discovery: when it helps, when it hurts, and how to structure content so AI can surface the right answers
  • Personalization vs. privacy: using behavioral and contextual data without crossing trust boundaries
  • Intelligent self-service: designing AI-supported case deflection that doesn’t frustrate users or overwhelm support teams
  • Human-in-the-loop patterns for AI recommendations, summaries, and responses
  • Adoption-first design: aligning AI features with user intent, not internal org assumptions

We’ll also cover common anti-patterns:

  • Adding AI before fixing information architecture
  • Treating AI as a UX shortcut instead of a design responsibility
  • Over-automating support interactions and losing user trust
  • Ignoring governance, auditability, and explainability

Attendees will leave with:

  • A decision framework for where AI belongs (and doesn’t) in Experience Cloud
  • Architectural patterns for scalable, maintainable AI-enabled portals
  • Governance guardrails that support innovation without risk sprawl
  • Practical advice for working with stakeholders who want “AI everywhere”

This session is ideal for architects, developers, and admins who want to move beyond hype and design Experience Cloud portals that are intelligent, ethical, and genuinely useful. However, Marketers, Consultants and Business end users can benefit from understanding the groundwork required for an Experience Cloud Portal to benefit from AI.

Presentation

16:10, Forum

Nicolas Vuillamy

Refresh your full sandboxes without needing to reconfigure everything, Nicolas Vuillamy

When was the last time you refreshed your sandboxes to have fresh data ?
You are afraid to do it, because you don’t want to disrupt your project activity while you rebuild all integrations?

Stop worrying, the session will show how to frequently refresh your full sandboxes without losing any integration with external systems, and even anonymize data from production.

Connected Apps, Certificates, Credentials, SSO, Integration users… and many more, to be ready to work just minutes after the refresh!

With clicks, not code, using open-source tools , and with a live demo to show anyone can do it.

Presentation