All – Page 3 – CzechDreamin

13:55, Room 1

From Strategy to Execution: Building a Marketing Automation Roadmap, Markus Dang

The success of marketing automation depends not only on technology, but also on a clear roadmap that aligns business goals with execution. Many organizations struggle to close the gap between strategy and execution, resulting in disconnected campaigns and underutilized technology. This session provides a guide to defining a scalable strategy and successfully implementing it with Salesforce Marketing Cloud.

Key Takeaway: Attendees will leave with a plan for building and executing a marketing automation roadmap that is both strategic and scalable.

Presentation

13:55, Room 3

Beyond the Hype: ‘Real’ Use Cases for Agentforce, Data Cloud, & AI, Melissa Hill Dees & Vicki Moritz-Henry

We’ve all heard the buzzwords: Data Cloud, Agentforce, AI. But even after reading blogs and Trailhead modules, many are still wondering—how do these tools actually fit their organization?
We’re here to cut through the hype with a candid discussion on real-life use cases. From nonprofits to marketing to retail, we’ll share concrete examples of where these tools deliver real value. Join us as we demystify Data Cloud and Agentforce and help you decide if they’re the right next step for you!

13:55, Room 4

The Dark Side of Data Loading: May the Wire Be with You, Marek Tyrlík

Loading data into Lightning Web Components can be tricky, especially when @wire is in place. Unexpected refreshes can impact performance and create unpredictable behavior, pulling your app to the dark side. In this session, we’ll explore why this happens, how LDS plays a role, and what strategies you can use to keep your data loading efficient and under control—so the Force stays with you.

13:55, Room 2

Screen Flows Reloaded: Can You React?, Barbora Sourkova

Salesforce is loading new features into flows with each release, and admins can now shoot out killer features to end users faster than a machine gun. In this session, I will demonstrate a few examples of what’s currently achievable with a single screen flow using flow actions, reactive components, and record fields. Get ready to say goodbye to the “Next” button and hello to the next level of reactivity!

13:55, Room 5

Design Thinking: From idea to a validated Salesforce prototype in 5 days, Lukáš Vavřín

Tired of generic demos that aren’t even remotely close to a real implementation? Are never-ending change requests from end-users giving you a headache? This might be a good time to bring Design Thinking into your pre-sales and projects! Put your customers and users in the spotlight, focus on their real needs and uncover what’s really behind that fancy buzzword “Design Thinking”.

In this session, you’ll learn:

The core principles of Design Thinking
Use cases when it’s (not) a good idea to apply Design Thinking
How to leverage Design Sprints – a structured workshop approach that will get you from absolutely nothing to a validated prototype in just a week
Practical exercises that you can use during your next workshop, including real-life examples

14:25, Room 1

Build with Web APIs for Fun & Profit, Todd Halfpenny

We might have all these wonderful Salesforce features and functions available to us as developers, but have you ever thought about what we can do with the ever expanding list of native web APIs that we now also have access to?

Come and explore some of these with Todd, and we’ll see how we can enrich our applications and components with web APIs including camera access, picture-in-picture, copy & paste, the share API, and even speech recognition.

You’ll leave this session with a new passion for what the browser can offer Salesforce developers, and a real excitement on the possibilities for our end users.

14:25, Room 5

Flexibility fails: When is it ok not to be agile?, George Avilov

Agile is renowned for its adaptability, but in large-scale, complex Salesforce implementations projects with global user bases, its limits quickly become apparent. This session will uncover the challenges of implementing Agile in expansive, international rollouts, where project management intricacies and the need for structured oversight collide with Agile’s core principles. We’ll discuss how a blended approach – often called “agilefall” – can provide the structure necessary to navigate complex timelines and varied requirements, using Agile practices as a flexible toolkit rather than a strict framework.
Consulting and project management professionals will discover how to leverage Agile’s best elements while incorporating waterfall’s stability to drive success. Emphasizing the pivotal roles of consultants and business analysts, this talk provides actionable insights for balancing agility and control in global-scale implementations.

14:25, Room 2

Error Handling in Flows – How to use Fault Path safely?, Markus Fröhler

This presentation picks up where documentation leaves off: drawing a fault path and displaying a custom error message. On the surface, this may seem intuitive and simple, as Flow is meant to be, but an unthoughtful approach can inadvertently lead to inconsistent data.

This session is intended for anyone who designs, builds, or maintains Flows. I aim to raise awareness of how the Flow runtime operates behind the scenes, especially when something unexpected occurs. From this understanding, I will outline what Flow builders need to consider when designing a fault path and demonstrate the negative impact that careless error handling can have in Flows.

Drawing from many years of experience in software development and architecture, I will transfer best practices and established patterns for error handling into the world of Flows. You will learn about the available tools for different types of Flows and explore the current limitations of the low-code approach.

14:25, Room 4

Auto-generate your SF project documentation site with open-source and Agentforce, Nicolas Vuillamy & Mariia Pyvovarchuk

There are many things in your production org… and they are sadly not always well documented
What if you could simply generate a website describing what is in your org, and ask AI to summarize it , explain it, and complete any missing information about object model, flows, apex, pages, sharing… ? 🙂
And in your own spoken language, of course !

14:55

Coffee break. Tea break. Sweet break. And something salt as well.