Data Cloud Gone Wild: Securing What You Think Is Safe, David Fernandez Rivero
Think your Data Cloud is secure? Think again. I’ll share real-world lessons from recent projects, including the most common ways sensitive data gets exposed and how to prevent it. This session is packed with practical tips, governance tricks, and security best practices. Learn how to keep your unified customer data safe, compliant, and under control before it goes “viral.”
The Data Cloud Guide for Marketers, Vicki Moritz-Henry
Data Cloud is all the hype and is meant to be the magic fix to your marketing systems, but for most teams, Marketing Cloud Engagement is still where the magic actually happens.
This session is a look into the architecture behind a successful Data Cloud and Marketing Cloud Engagement implementation. We’ll walk through practical architecture patterns, show how data moves, and call out the decisions that quietly make (or break) activation.
We’ll cover: – Where Marketing Cloud Engagement sits in a Data Cloud-led architecture – The surprising role that Marketing Cloud Connect still plays – Identity, data modeling, and activation trade-offs marketers feel every day – How to avoid sync sprawl, duplicated logic, and “why is this segment wrong?” moments We’ll also look at how these patterns set you up to start testing and shifting towards the agentic world of Marketing Cloud Next. No hype. Just clear architecture, honest trade-offs, and marketing systems that behave the way you expect them to.
Discover before you build: Matching client expectations with Salesforce reality, Tomas Hnizdil
How many times has your Salesforce project reached a point where someone says, “I wish I knew this before”? While this often causes disappointment, Salesforce is rarely the problem, misaligned expectations not matching the platform reality usually are. This session focuses on embracing Salesforce’s strengths and constraints early during discovery and using them to set realistic expectations. Whether you are a consultant, architect, or sponsor planning a large Salesforce initiative, come to hear real-world lessons and mistakes from the field, so you can spot them early and avoid repeating them.
How I Solved It: Advanced Analytics To Break Through Dashboard Limitations, Evan Ponter
Salesforce Dashboards provide a ton of functionality – but they still have their limits. What if you need more control over the filters you apply to your results? What if you wanted granular control over which components were displayed? What if some of your components should ignore certain filters? This session will dissect every aspect of recreating each function of a standard Salesforce Dashboard using standalone standard components on a Lightning App page in order to address the specific needs of data analysis. No paid products are at play here – this solution can be implemented in any Salesforce org. Come learn how this solution can open up a world of analytical possibilities.
More Than a Training Plan: How Admins Drive Real Organizational Change, Justyna Krajewska & Marie van Roekel
Every Salesforce Admin has been there: you build a flawless solution, the automation is elegant, and the fields are perfectly mapped—yet, six weeks later, adoption is stagnant and users are still tracking data in “shadow” spreadsheets. The missing ingredient? Organizational Change Management (OCM).
In this session, we’re moving past the myth that a single training deck and a “Welcome to Salesforce” email constitute a rollout strategy. We will dive into why OCM is a foundational technical skill, equal in importance to Flow or Data Modeling. You’ll walk away with a practical toolkit to navigate the “people side” of your implementation, regardless of your project’s scale.
Summary: The majority of digital transformations fail, often due to a lack of executive support and user resistance. To drive real change, admins should use models like Kotter’s 8-Step plan to create urgency, enlist volunteers, and focus on winning “hearts and minds” through early engagement and quick wins
Custom Content Blocks – AI included!, Filip Bostik
Learn how to develop custom content blocks for Salesforce Marketing Cloud Engagement, hidden but somewhat unappreciated way of making email development more user friendly. Purely in Cloud Pages with integration to AI tools for content generation.
What to Do in the First 24 Hours After a Salesforce Data Breach, Matt Meyers
It is not a question of whether your Salesforce org will be breached, but when. In 2025, connected app compromises exposed 960+ orgs and most teams had no playbook for what came next. This session delivers a technical breakdown of breach response covering blast radius assessment across connected apps and OAuth tokens, executing token revocation and credential rotation without breaking production integrations, and preserving forensic evidence while coordinating stakeholders under pressure. You will leave with a complete breach-to-recovery response plan covering every critical decision from the moment you discover a compromise to the moment your org is back in production.
10 Salesforce Decisions That Will Cost You Later — And How to Audit Them Now, Jasmine Ashley
Many costly Salesforce issues don’t start with code — they start with small design decisions. In this practical session, we’ll examine 10 overlooked choices in data modelling, automation structure, permissions, and scope that quietly create instability. You’ll leave with a simple self-audit framework, risk indicators to watch for, and practical guardrails to strengthen long-term sustainability before rework becomes inevitable.
LWC Architecture for Enterprise Apps: Patterns That Scale Beyond a Single Component, Michał Bajdek
Building one LWC component is easy. Building an enterprise application with 50+ components that communicate, share state, and remain maintainable across multiple teams – that’s where things get interesting.
As a Salesforce Architect working on large-scale implementations, I’ve seen LWC projects start clean and gradually turn into an unmaintainable mess. The problem is rarely the framework itself – it’s the lack of architectural decisions made early on.
In this session, I’ll share the patterns and principles that separate a collection of components from a real enterprise frontend:
Each pattern comes with real code examples and a clear “when to use / when to avoid” guide.
I’ll also cover common mistakes I see in code reviews: oversized components that do everything, event chains that nobody can debug, and the classic “let’s put everything in a single LWC page” approach.
You’ll leave with an LWC architecture blueprint you can adapt for your own enterprise project.
Beyond the ‘Next’-Button: Designing Dynamic & Interactive Screen Flows, Milan Bolland
Most Screen Flows are designed as linear wizards: a rigid sequence of “Next, Next, Finish.” But real work isn’t linear. Users need the flexibility to jump between tasks—like editing a specific Quote Line Item, then updating a Discount, without losing their place.
In this session, we will break the “Next” button habit. We will learn how to design “Flow Dashboards”—single-screen command centers that act like mini-apps.
We will explore the “Hub and Spoke” navigation pattern, using buttons and datatables to launch specific actions and return the user exactly where they left off. Stop building rigid wizards and start building interactive, non-linear experiences that your users will actually enjoy.