All – Page 2 – CzechDreamin

11:15, Room 1

Are You Underusing CRM Analytics? How to Architect It for Maximum Impact, Jiri Dvorak

Did you know that your Salesforce license might already include access to a powerful BI tool? CRM Analytics is often bundled with other products, yet many organisations underutilise it—or worse, don’t even realise they have it. This session will demystify CRM Analytics and show you how to architect a scalable and efficient data preparation process to unlock real business insights. Learn best practices for designing data prep recipes, optimising performance, and implementing governance strategies. Whether new to CRM Analytics or looking to maximise its value, this session will help you transform untapped potential into actionable intelligence.

11:15, Room 4

Getting started with Loyalty Cloud, Oleg Mastriukov

Have you ever heard of Loyalty Cloud? If not, you’re not alone, but “63% of high-performing marketers are already using loyalty program platforms” — State of Marketing Report, Salesforce Research.

Loyalty Cloud is a relatively new and dynamic Salesforce offering that empowers you to manage loyalty campaigns effectively. Beyond its robust data model, it brings powerful but not well-known features, such as the Data Processing Engine.

In this session, drawing on my hands-on implementation experience, I’ll introduce you to the basics of Loyalty Cloud and explore practical use cases that showcase its capabilities.

11:15, Room 2

Trigger or Flow? When to Click, Drag, or Code Your Way to Success, David Fernandez Rivero

Triggers and Flows: the ultimate showdown of clicks versus code! In this session, we’ll (try to?) solve the mystery of when to drag-and-drop your way to glory and when to roll up your sleeves and dive into Apex. With some examples and insights, you’ll learn to pick the right tool without breaking your org—or your sanity. Whether you’re a Flow fanatic or a Trigger tinkerer, this talk will have you automating smarter, not harder!

11:15, Room 3

From Strategy to Reality: Mapping Processes for Maximum Business Impact, Alexandru Furtuna & Iulian Chiriac

Learn how to turn business goals into actionable Salesforce processes that make customers happy while making a real impact. This session covers process mapping techniques, aligning stakeholders, and avoiding common pitfalls in implementations. Gain practical insights to create scalable, efficient workflows that improve adoption, efficiency, and measurable business outcomes.

This session bridges the gap between business strategy and Salesforce execution, helping attendees avoid common pitfalls in implementations. It provides practical techniques, real-world case studies, and actionable insights that consultants, admins, and architects can apply immediately. Clients will see how their needs can be effectively transformed into real Salesforce solutions. With a mix of technical expertise and business strategy, this session offers high-impact content that ensures Salesforce delivers measurable value.

Presentation

12:15

Lunch time

Something typical counting with vegetarians and non-vegetarians as well. Beer (might be) included, as well as something sweet to get you ready for the next BIG thing.

13:25, Room 5

How to Ruin Your Salesforce Implementation: A Masterclass in Failure, Nikita Belov

Are you tired of smooth, efficient Salesforce implementations? Do you secretly enjoy a bit of chaos, confusion, and endless user complaints? Then this session is for you! Join us for a hilarious deep dive into the absolute worst advice you could possibly follow—guaranteed to derail your CRM, frustrate your team, and keep consultants employed for years to come. Packed with real-world horror stories, bad decisions, and the occasional facepalm moment, this session will teach you exactly what not to do. Expect laughter, cringing, and—most importantly—actionable takeaways to avoid these disasters in your own org. You’ll leave entertained, informed, and maybe a little scared.

Presentation

13:25, Room 2

Transform your flows with the Transform element, Chandan Mullick

This session is designed to provide a comprehensive understanding of the Transform Element in Salesforce Flow, a powerful tool for efficiently mapping and transforming data between different collection and objects. Mastering the Transform Element can save time and reduce complexity in your flows.

13:25, Room 1

Access Salesforce Reports and Dashboards in Slack, Aaron Crear

In this session you will learn how to pull Salesforce Reports and Dashboards into Slack with a native Salesforce Slack app. This includes searching, setting up subscriptions and viewing snapshots all in Slack. You will also learn how to push Salesforce Reports and Dashboards into Slack using Flow. This allows you to control cadence, trigger points and can even bypass subscription limits.

13:25, Room 4

Writing Apex Like a Pro: Best Practices for Scalable and Maintainable Code, Achraf El Kadiri

In “Writing Apex Like a Pro: Best Practices for Scalable and Maintainable Code” we’ll explore advanced techniques and best practices that help developers write efficient, scalable, and sustainable Apex code.
This session is geared toward developers with some Apex experience who want to take their skills to the next level. We’ll cover critical topics like advanced bulkification techniques, asynchronous processing for managing large datasets, and strategies for clean, modular code architecture.
Attendees will learn practical methods for optimizing performance, handling errors effectively, and writing maintainable test classes to ensure code reliability and adherence to Salesforce’s governor limits. Through real-world examples, participants will gain actionable insights to elevate their Apex coding standards for long-term project success.

13:25, Room 3

Securing agent actions – the 101 on Agentforce security, Christian Szandor Knapp

Among Salesforce values trust is number one. The advent of Agentforce puts a new spin on securing access for external and internal use cases. This session will guide you through most important aspects: getting into the right mindset, setting up an Agentforce user and messaging, designing secure and atomistic actions. Leave with latest updates from Salesforce and clear guidance for your next Agentforce implementation.