All – Page 2 – CzechDreamin

11:00, Euforie

The 5 Marketing Cloud Engagement Mistakes You Don’t Know You’re Making (Yet!), Hanna Nimchuk

After working hands-on with multiple Marketing Cloud Engagement instances, I’ve seen the same mistakes repeated again and again—and I’ve made some of them myself! This session covers the five most common and costly MCE setup mistakes, from governance gaps and naming chaos to data model decisions that quietly hurt performance. You’ll learn how to spot these hidden technical debt traps early and fix them before they turn into expensive rebuilds.

Presentation

11:30, Euforie

Emailing Setup and Governance in Large Corporate Environment, Eva Chýleová

We solved challenges such as Content Builder architecture that enables flexible content updates across 500+ running Journeys without user intervention. Or how to keep governance and ensure brand consistency over 2mio monthly sent emails by over 100 SFMC users. Therefore e.g. shared components, dynamic headers and footers and Content Builder Approvals were the right patterns.

Presentation

12:00, Aplaus

Fault Paths: I Avoided Them, Now I Report On Them, Aaron Crear

For the longest time I intentionally did not use Fault Paths in Flows. I saw this as unecessary as I was already getting the failure emails. I thought, why add something else? Until one day I had to show and justify to a client just how many failures their legacy automations were throwing. I came up with a simple, effective solution using Fault Paths, a Custom Object and Reports to track and show failures clearly.

Presentation

12:00, Dialog

Build It Right: Salesforce Architecture Tips Every Team Should Know, Łukasz Waszkiewicz

Learn how to architect Salesforce solutions the right way—using platform-native capabilities, scalable data models, secure sharing models, and efficient automation design. This guide breaks down the essential patterns, guardrails, and best practices every Salesforce team should follow to ensure performance, maintainability, and long-term org health.

Presentation

12:00, Forum

Developer’s Dilemma: OmniScript vs. Salesforce Flow – A Deep-Dive on When, Why, and How to Choose, Kedar Budukh

As Salesforce continues to unify and evolve its automation capabilities, professionals are often faced with a critical decision: Should I use Salesforce Flow or OmniScript?

This technical session offers a comprehensive, expert-led comparison of two of Salesforce’s most powerful process automation tools—OmniScript, a key component of the OmniStudio suite (originally Vlocity), and Salesforce Flow, which has matured into a versatile platform-native solution capable of handling everything from screen interactions to complex orchestrations and API integrations.

We’ll explore:

The architectural differences between Flow and OmniScript
Strengths and limitations in use cases such as:
Guided user interactions
API-based integrations
Multi-step business processes
Data transformations and conditional logic
How OmniScript leverages DataRaptors, Integration Procedures, and FlexCards
How Salesforce Flow handles UI, orchestration, data manipulation, and extensibility
Real-world guidance on when to choose OmniScript vs. Flow, with practical examples
A decision framework for architects and developers during implementation planning

Whether you’re working on B2C industries, Comms/Media projects, OmniStudio-heavy solutions, or standard Force.com platform builds, this session will give you a clear, practical roadmap to make the right tool choices – based on performance, complexity, and maintainability.

This is not just a comparison – it’s a strategic guide to designing smarter, faster, and more scalable solutions on the Salesforce platform.

Presentation

12:00, Euforie

Comprehensive Journey & Data Monitoring, David Svačina

Would you like to have a clearer picture of what’s happening in your Marketing Cloud Engagement instance? This session presents a solution developed for a client with 100+ users, 500+ active journeys, and 1,000+ profile attributes updated daily. In Journey Monitoring, users can track overall performance of their journeys and activities, as well as identify any issues that occur. In Data Load Monitoring, users can see when their data was updated, while administrators gain deeper insights into volumes, trends, and anomalies. Designed for both technical and non-technical audiences, this session offers a practical user perspective alongside an explanation of the underlying mechanics.

Presentation

12:00, Ceremony

AI Says Yes, But Should You? Critical Thinking in Project Delivery, Pei Mun Lim

AI built it. Should you deploy it? The critical questions aren’t “does it work?” but “is it well-architected?” Learn to evaluate AI-generated solutions through Salesforce’s Trusted/Easy/Adaptable framework: Does it protect stakeholders? Deliver value sustainably? Evolve with business needs? See real failures where AI created functional disasters, and develop the critical thinking patterns that catch architectural problems before production.

Presentation

12:00, Bravo

AI Agent: Promise vs. Reality – ROI and Lessons Learned, Yosra Saidani & Jim Stukas

What really happens when you deploy an AI-powered agent with Agentforce? In this session, we’ll share honest and practical feedback from real-world deployments — what works, what doesn’t, and why. Expect key figures, concrete examples, and actionable insights to help you succeed in your own AI projects.

Presentation

12:30

Lunch time

Something typical counting with vegetarians and non-vegetarians as well. Beer (might be) included, as well as something sweet to get you ready for the next BIG thing.

13:40, Forum

Migrate from CPQ to Revenue Cloud – Is It the Right Time?, George Avilov & Oleg Mastriukov

Salesforce has announced the end of CPQ sales – but what does this really mean for customers today and tomorrow? Is Revenue Cloud a natural evolution, or an expensive detour taken too early?

In this session, we’ll break down the CPQ sunset timeline (end of sales, end of support, and what comes next) and compare CPQ and Revenue Cloud from a practical, implementation-level perspective. We’ll explore key functional differences, pricing model implications, and the real benefits – and trade-offs – of moving to Revenue Cloud.

Based on our experience, we’ll help you answer the critical question: who should start migrating now, who can safely wait, and who should think twice before making the move.

Presentation