The doors will open. Coffee & tea ready to put you up to speed, you already had your breakfast at home or in the hotel. Time for catch-up with friends or get a new friends.
Swags for the quickest, sponsors full of energy as well.
8:59
Everyone ready for the welcome words, already seated in the main room. We cannot wait to see you and have a selfie with you.
9:50
Keynote, John Belo
If you’re looking for a session that goes beyond buzzwords and into the real craft of product management, this is one you shouldn’t miss.
Expect an honest, experience-driven perspective on product management, focusing on the reality of ideating, building, launching and scaling enterprise-grade products such as DX Inspector and the next-generation DevOps Center and embedding them deeply into the Salesforce platform… and overcoming many challenges along the way!
Summary: A product journey on DevOps on the Salesforce Platform, starting 20+ years ago with the ability for customers to customize the platform, releasing key developer and release management capabilities with Salesforce CLI and DevOps Center and how we’re moving forward in the age of coding agents by embedding governance and testing deeply into the platform. As always, nothing is perfect, so we touched on a couple of snags along the way!
10:30, Aplaus
Newbies Meetup: Find Your CzechDreamin’ Buddy, Kristyna Turner, Leanne Botwright
First time at CzechDreamin’? New to the Trailblazer Community? Join us for a welcoming meetup designed to help you connect, belong, and make the most of your community event experience!
In this session, we’ll help you find a buddy to explore the event with, making it easier to navigate sessions, ask questions, and build meaningful connections. Whether you’re looking for mentorship, want to actively participate in the community, or simply want a friendly face to grab coffee with between sessions, this is your place to start.
10:30, Forum
Agentforce Vibes Workshop, Philippe Ozil
Join this 1.5 hours expert-led hands-on workshop to learn about Agentforce Vibes. We’ll go beyond basic prompting with advanced features and use cases like securing a code base, building custom rules and workflows, connecting with custom MCP tools and more.
All you need to participate is to bring your laptop. Limited to 42 people.
10:30, Euforie
Kickstart Your Career With Mentorship Speed Friending, Melissa Hill Dees
Are you looking to grow or ready to guide? Join this fast-paced, 25-minute event where we bypass awkward networking for instant, meaningful connections.
Facilitated by an experienced mentor, this is a structured game that delivers a high-value network without the high-pressure commitment. We start with a fun, movement-based icebreaker to break down barriers, then dive into low-stakes 3-minute conversation rounds. We foster a safe space for all questions, emphasizing that peer-to-peer connections are often as powerful as finding a formal mentor.
The goal is simple: meet multiple Trailblazers, sense a potential match, and exchange contacts discreetly via a simple badge-scanning system. Attendees choose their follow-up (one 30-minute chat or longer mentorship) after the session, ensuring a no-pressure environment. Plus, every participant leaves with an exclusive list of experienced Trailblazers available for a 30-minute virtual chat.
11:00, Aplaus
10 MuleSoft DevOps Practices Every CloudHub 2.0 Developer Needs to Know, Beech Horn
Discover ten essential MuleSoft DevOps practices for CloudHub 2.0 that improve observability, resilience, and Salesforce integration readiness.
This session covers implementing Kubernetes-style health endpoints, securing properties with HSM encryption, MDC logging, circuit breakers, API governance, and GitHub Actions CI/CD pipelines. You’ll also learn how to prepare your APIs for Salesforce API Catalog using OpenAPI and required tagging.
Key takeaways:
- Implement /alive and /ready health monitoring
- Secure secrets using protected runtime properties
- Transition to OpenAPI for Salesforce API Catalog
- Automate deployments with modern CI/CD practices
11:00, Dialog
Agentic now – Tipps and Tricks to make the best of Agentforce, Robert Sösemann
AgentForce is evolving fast—but you don’t need to wait for perfection to start delivering impact. After nearly two years of building real AgentForce solutions in production environments, I’ve collected a set of practical patterns, workarounds, and habits that consistently make AgentForce projects succeed.
In this session, I’ll share concrete tips you can apply immediately: how to get reliable behavior out of agents, how to avoid common sources of hallucinations, how to structure skills and prompts for predictability, and how to test and monitor agents as they become smarter and more autonomous.
We’ll look at both where AgentForce shines today and where you still need to be creative—always with a clear view on how the platform is rapidly maturing. This will be an experience-based walkthrough of what really works, what to avoid, and how to build useful AgentForce capabilities right now.
11:00, Bravo
One Data, One Journey: Sales, Service & Marketing Unite, Olga Shirokova, Timo Pouw
Join us for a deep dive into what happens when Sales, Service, and Marketing Cloud actually live together on Core.
We’re getting practical with real use cases: see how to orchestrate cross-cloud processes using Flows, manage WhatsApp conversations without switching tabs, and use Data Cloud to turn messy data into actual insights. With a sprinkle of agentforce. It’s one instance, one journey, and a whole lot less clicking.
11:00, Ceremony
Congratulations, you are agile. Your product is still late, Marin Niehues
Agile was supposed to fix everything.
Better Products, Better Teams, Happier Customers and in the end: better revenue.
Now you are agile… and yet:
Your product is still late. Still not what the customer asked for. Still somehow worse than last quarter.
Companies keep burning millions on agile transformations that never end. Teams drown in meetings, rituals and ticket admin. Leadership still doesn’t know what’s going on, they just use different words for the same confusion.
Scrum, SAFe, Kanban, LeSS: All these Frameworks were meant to be tools, not religions. But somewhere along the way, organizations stopped solving problems and started worshiping the process itself.
I’ve watched teams debate backlog grooming for two hours without fixing a single user issue. I’ve seen leadership measure velocity like it’s revenue. And I’ve seen brilliant teams suffocated by agile ceremonies instead of being supported by a structure that helps them deliver.
But if your organization is dysfunctional at its core, an agile framework won’t save you. Customers don’t care what framework you use. They care whether you solve their problems.
This session shows you how to strip Agile back down to what actually matters: solving customer problems and being able to react to the market, all while having a great time building a great product. Because you don’t need Scrum. You need to ship a working product.