Campaign Influence & Reporting on the Marketing Metrics that Matter, Andrea Tarrell (@andreatarrell), 201 level
Do you know which of your marketing efforts are paying off?
Our marketing teams have more data at their fingertips than ever before – pageviews, clicks, time on site, number of fans, bounce rate and more. But how do you translate all of this information into actionable KPIs that help you improve the performance of your campaigns?
Enter Campaign Influence reporting. This is one of the most underutilized features of the platform, and has the power to revolutionize marketing teams think about their role in sourcing, influencing, and closing revenue.
Topics covered include:
» Attribution — moving from talk to action
» 5 strategies for better reporting
» Campaign influence basics
» Connected campaigns & attribution models available through Pardot
» Process for defining a campaign structure and rolling out